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DECEMBER 24, 1927
The Music Trade Review
Thearle Music Go. Exploits Gulbransen
Registering Piano by Radio Broadcasts
Elaborate Programs Given Regularly Demonstrating the Instrument Both as a Piano
for Accompaniments and for Solo Work as Well
C A N DIEGO, CAL., December 17.—The Thearle
Music Co. has carried on a scries of interest-
ing musical programs over Station KFFB, in
which the Gulbransen Registering Piano has been
used as a solo and accompanying instrument.
These have been conducted under the direction
of Leopold A. Poulin, of the Thearle Music Co.,
the music being strictly classical and of the very
Mr. Poulin comments as follows in regard to
•hat campaign : "I wish to thank you most heartily
for the leather brief-pocket case you so kindly
sent me as a reward for my efforts to make the
Gulbransen Summer Sales Campaign successful.
"At this time I wish to tell you that when you
announced this campaign I entered into it with
not only the spirit of winning the recognition
Leopold A. Poulin,
Thearle Music Co., San
Diego, Cal., and Grace
Rhodes, C o n t r a l t o in
Radio Station KFFB. Mr.
Poulin is also shown in
the inset
comment, but if my impression could be of any
service to other men at large and would create
enthusiasm such as I feel I am possessed of, 1 am
sure all of us would benefit by these exchanges
of thought. It is always a pleasure for me
whenever a customer enters our store, or when-
ever I have the opportunity to talk piano, to
always mention the name Gulbransen because it
is so widely known and a name that always seems
to command attention."
New Columbia Record
by the "Two Black Grows"
Parts 5 and 6 of Series Declared to be Even
More Humorous Than Predecessors, That
Have Registered Such Heavy Sales
Moran and Mack, Columbia's record-breaker
artists, have just released I'arts 5 and 6 of
"Two Black Crows," and those who have heard
the record report the Crows to have achieved
the- impossible, to wit, that they are funnier
than ever.
They come through with an entirely new line
of talk, yet retain the immortal mannerisms of
I be old, and a newly discovered animal, the
rhinohorse" makes its appearance.
The cut displays Moran and Mack with their
latest present, a giant Columbia record, given
1 hem by admirers cm shipboard during a recent
voyage.
Stoner Opens New Store
best, with the following artists appearing: Sam
Hernandez, clarinetist; Grace Rhodes, contralto;
A. F. Larsen, violinist; Elizabeth Lee Ross, so-
prano; Beatrice Ames, mezzo-soprano; LeRoy
Currier, tenor; Thelma Adams, mezzo-soprano,
and Leopold Poulin, accompanying with the Gul-
bransen Registering piano.
Back of every selling success is found en-
thusiasm and a sincere belief in the article being
i-old. This is certainly true in the case of Mr.
Poulin, who was one of the winners in the Gul-
bransen Summer Sales Campaign.
and honor but with the natural enthusiasm that
1 have always brought to the selling of piano-
fortes which I find most necessary to any one
entering into a campaign of this sort. If only
every salesman selling a product of the high-
grade type of Gulbransen would realize the
tremendous force of advertising, quality, product
and co-operation of organization with all these
factors behind them, it would seem impossible for
any one not to make these campaigns successful
and possibly a larger number of winners would
result. I do not mention these details as a mere
The Stoner Piano Co. has opened its new
store in I'.artlc'tt Hall, 914 Walnut street, Des
Moines, la., with formal dedication services.
Tlie I'alnier Music House is the latest addi-
tion to the music stores in Medford. Ore., the
company having opened an elaborate establish-
ment in (hat city on December 1.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.