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The Music Trade Review
DECEMBER 24. 1927
Hardman, Peck & Co. Open New Retail
Branch Warerooms in Fordham, New York
transferring their tempo-
rary store, established last
Spring on East Kings-
bridge road, to the new
quarters. The location is
at the junction of Ford-
ham and K i n g s b r i d g e
r o a d s , a fast-growing
business c e n t e r , a few
doors east of the Windsor
theatre. The store has
been tastefully decorated
in a manner similar to the
company's main store at
433 Fifth avenue.
A complete l i n e of
H a r d m a n , Harrington,
Hensel and S t a n d a r d
pianos is handled, as well
as the Hardman Welte-
Mignon (Licensee) and
the Autotone and Vari-
tone players. A repre-
sentative line of Hardman
period models is displayed
prominently in the new
establishment, and phono-
graphs, radio and small
goods are also carried.
Francis L. Young, prev-
iously connected with the
Aeolian Co., retail depart-
ment, is manager of the
new Hardman branch, and
is assisted by Joseph
H a g e m e y e r , who was
transferred to the Bronx
temporary store from the
H a r d m a n headquarters
last Spring.
T h e n e w Hardman-
l'eck branch covers one
of the fastest-growing sec-
tions of the city of New
York, and one of the best
New Hardman, Peck Branch in Fordham, New York
middle-class sections as
T I A RDM AN, PECK & CO., New York, have
well, a territory that should bring a large vol-
•*• •*• recently opened their new branch ware-
ume of s ales to the new branch store of the
rooms at 325 East Fordham road, the Bronx,
company.
ECK & CO.
Shirley Walker Is Making Series of
Addresses on Music Over the Radio
Kohler & Chase Give First Recital of Fun Method of Piano Playing .Before Audience
of 1,300—Allen Features Victor Masterpieces Series
C A N FRANCISCO, CAI.., December 15.—
Many thousands of listeners are being
reached through tlu- medium of some radio
lalks, given over K(J() by Shirley Walker, of
Sherman, Clay & C<>., president of the Music
Trades Association of Northern California.
Kach address lasts six minutes, and is spoken
without notes.
"Music in the Home" was the subject of the
address given by Mr. Walker on December 5,
and "Teaching the School Children to Play
Musical Instruments" was the theme of the
address given on December 12 "Music Con-
tests in the Public Schools" will be the them^
of Mr. Walker's address on the 19th inst.
The first recital of the Fun Method of Piano
Playing was given last evening at the store
of Kohler & Chase. Over 1 ,.500 invitations were
sent out, and the gala evening of music and
song was broadcast over KGO. George Q.
Chase, president of Kohler & Chase, and R. M.
IVrry, sales manager, took a keen personal in-
terest in the open house given in connection
with the school. Broadcasting of the program
was in charge of C. C. Malonc, of the radio
department. There were piano recitals by well-
known teachers, special recitals by professors
of the Fun Method School of Piano Playing,
and other musical items which occupied the
evening from 8 o'clock to midnight, at which
hour Theodore J. Irwin, a leading member of
the Organists' Guild, now in session here,
played selections on the Welte Phil harmonic
pipe organ, one of the largest in the West.
The organ was recently installed in the Kohler
& Chase store.
On Saturday the Fun Method School on the
fourth floor of the Kohler & Chase store will
keep open house for the entire day. A large
Christinas tree has been put up and pupils can
visit the school with their parents and friends,
visitors being given opportunities to hear the
students play.
Boy Violinist Uses Mason & Hamlin
Vehudi Manuhin, the eleven-year-old San
Francisco violinist, who is arousing so much
interest in musical circles in New York, has
always used the Mason & Hamlin piano, since
his debut here, at the age of eight. This fact
was recalled to-day at headquarters of the
Wiley B. Allen Co., where the gifted child's
career is followed with much interest.
Makes Half-Million Dollars Profit
Sherman, Clay & Co. will realize half a mil-
lion dollars through the sale of the large office
building at Post and Stockton streets, which
they have owned for several years as an in-
vestment. In the itemized, audited report of
Sherman, Clay & Co., as of December 31, 1923,
they showed the building to have a value of
$502,581.44 net. The structure was acquired
in 1919 to become the future home of Sherman,
Clay & Co., but has appreciated so much in
value that the executives have just disposed
of it to the Investment Properties, Inc., for
the sum of approximately a million dollars.
Futuristic Cards Feature Records
Futuristic cards have been duplicated in mam-
moth form, in imitation of some of the ortho-
phonic recording booklets, by Wiley B. Allen
Co. They are used to feature the Victor Musi-
cal Masterpiece series and the Musical Galaxy
Victor records. Two windows are devoted to
a display of these two series of Victor records,
and both are stated to be excellent Christmas
sellers.
Brunswick Panatrope
for Prominent Scenarist
Miss Bradley King, the prominent scenarist,
who recently signed a contract with the Metro-
Goldwyn-Mayer Co., is the proud possessor of
a Brunswick Panatropc which she purchased
recently from the Young Music Co., of Venice,
Cal. Miss King not only uses the Panatrope
for entertainment purposes, but finds that its
music helps to inspire her while she works.
KEYS
ACTIONS
PLAYERS
for
Grand Pianos
This is the time to
investigate, prepara-
tory to the busy
period sure to come.
Write us NOW.
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.