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30
The Music Trade Review
27
The Saturday Evening Post
and twenty-six other foremost magazines
are carrying the advertisements of
Century Edition
Sheet Music
to over
27 Million Monthly
subscribers, or approximately
60 Million Readers
To get the full benefit
HOOK-UP
Century Music Pub. Go.
235 W. 40th St.
New York
Revival of Herbert's
"Sweet Mystery of Life"
Featuring of Appealing Number on Radio Pro-
grams and Elsewhere Has Effect of Stimu-
lating Sales to Marked Degree
An unusual Victor Herbert tribute was paid
recently by radio station WOR during what
was announced as a Victor Herbert Hour.
tive talk about the man and his work. And un-
derlying the speaking interludes, the orchestra
played softly throughout the hour the beauti-
ful strains of "Ah, Sweet Mystery of Life," one
of the most melodious songs Mr. Herbert ever
penned. Incidentally, it is worth noting that
the publishers, M. Witmark & Sons, under
whose imprint the great bulk of the late Victor
Herbert's compositions are published, announce
Lhat the remarkable sales pace set by this same
"Ah, Sweet Mystery of Life" makes it more
lhan reasonable to predict that this song is well
on the way to challenge the records for popu-
larity set by the same composer's two famous
successes, "Kiss Me Again" and "Gypsy Love
Song."
"Happy," A New Show,
Has Some Snappy Music
Score by Frank Gray One of the Bright Fea
lures of the New Musical Comedy Which
Opened at the Earl Carroll Last Week
"Happy," a. new musical comedy, with book
by Vincent Lawrence and McElvert Moore,
music by Frank Gray and lyrics by Earle
Crocker and Mr. Moore, had its New York
premiere at the Earl Carroll Theatre on Mon-
day evening of last week and proved to be a
clean, wholesome sort of entertainment of the
typical musical comedy type, with a rather weak
book but a musical score that served to keep
things moving and which may be said to con-
tain several numbers that will be heard for
some time on Broadway and out in the prov-
inces.
A hard-working chorus put over the ensemble
numbers effectively, and very capable dancers
and several principals with pleasant voices
helped to emphasize the musical features of the
piece. Mr. Gray has written his music in the
modern Broadway manner, so to speak, much of
it in snappy fox-trot rhythms, and has included
several songs that are singable and attractive in
lyric and music. One of them, "If You'll Put
Up With Me," should keep going regardless of
what happens to "Happy," and "Lorelei" is
another selection that holds promise, as does
"What a Lovely Night." The score is pub-
lished by Harms, Inc.
Strauss Waltz Featured in
"The Blue Danube" Film
Dealers in Century Edition Urged by Publishers
to Stock Up on Selection in Anticipation of
Coming Demand
DECEMBER 17, 1927
Wr<
FEIST>,
AT SUNDOWN
SHE'S GOT "IT"
A SHADT TREE
LAZY WKATHKB
JUST THE SAME
HONOLULU
MOON
JUST ONCE AGAIN
MT BLUE HEAVEN
I NEVER DREAMED
IF YOU SEE SALLY
KISS AND MAKE UP
CHEEKIE-UEERIE-BE
BABY YOUR MOTHER
SING ME A BABY SONG
SOME DAY YOU'LL SAY O.K.
IN A LITTLE SPANISH TOWN
YOU DON'T LIKE IT—NOT MUCH
ARE YOU THINKING OF ME TO-
NIGHT?
LOVE IS JUST A LITTLE BIT OF
HEAVEN
THERE'S NO END TO MY LOVE FOK
YOU
THERE'S A TRICK IN PICK1N' A
CHICK, CHICK, CHICKEN
Write for Dealer a' Price
LEO
Century Music Publishing Co., New York, to
stock up with the "Beautiful Blue Danube," the
celebrated waltz by Johann Strauss. The par-
ticular reason for the present emphasis on this
number is that it will be one of the feature
themes of the motion picture production, "The
Blue Danube," in which Leatrice Joy and Jo-
seph Schildkraut will be starred. This already
popular seller will be in greater demand than
ever when its melodious strains are heard by
the vast movie audiences in all parts of the
country and the opportunities for tie-ups in
(he show window and store will be manifold.
The number is now being issued with a special
photoplay feature title, No. 514, in the national-
ly famous Century edition.
A recent addition to
THE WITMARK
Black and White Series
and already
A BIG SELLER
Dealers handling the Century Certified Edi-
tion of sheet music are being urged by the
BUY YOUR MUSIC FROM
Victor Herbert
There have been many such and will no doubt
continue to be many more, but this particular
program had an element of novelty and taste-
ful arrangement that made it doubly attractive.
In between the various numbers played over the
air, all from the long series of musical plays by
this composer, was an entertaining and instruc-
JUST A MEMORY
WHEN DAY IS DONE
DANCING TAMBOURINE
BARBARA
THE OUTSTANDING
BIGGER
THE INSTRUMENTAL
ROWING
BALLAD
THAN
SUCCESS
BOSTON
Oliver Ditson
PuMishers
MAMMY3 LITTLE
NNKT HEADED BOT
Company
H*W YORK
BOSTOIT
Anticipate a ad Supply Bv«ry Requirement «i Music
Dealers
ROBERT TELLER SONS & DORNER
Music Engravers and Printer*
SEND MANUSCRIPT AND IDEA OP
TITLE FOB ESTIMATE
311 West 43rd Street
New York City
EVER
NOVELTV OT THE YEAR
IN POPULARITY DAILY
H A R M S me. 62 W . 4 5 T H . ST N.YC.
CSINY PUBLISHER. OUR REFERENCE
o o^> WRITE FOR PRICES
2054W.LAKE ST CHICAGO. ILL
Solo—3 Keys F, (C to D) Ab, (Eb to F) Bb,
(F to G)
Duet—Bb: Octavo Male, Female and Mixed Voices
—Vocal—Orchestra—Dance—Fox Trot
M. WITMARK & SONS
New York