Music Trade Review

Issue: 1927 Vol. 85 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
DECEMBER 10, 1927
Right in the SPOTLIGHT!
We may be out of breath, but we're
not out of temper—now that this
new MOST POPULAR SERIES is
completed and ready for you and
your customers. It's a big job to
provide material of such high qual-
ity for so low a price.
Notably Neu> /
We think you will agree that these
new MOST POPULAR Books are
genuinely modern and up-to-date in
every respect. Music and make-up
combine to create a new market for
you. There are no other collections
now on the market that offer so
much fine music at such an attrac-
tive price.
With, the New Revised
MOST POPULAR
Music Series
Here is the list of titles arranged and
numbered as to gradation and difficulty:
1. The Most Popular Children's Piano
Pieces
2. The Most Popular Selected Piano
Pieces
3. The Most Popular Transcribed Piano
Pieces
4. The Most Popular Operatic Piano
Pieces
5. The Most Popular Recital Piano
Pieces
6. The Most Popular Modern Piano
Pieces
7. The Most Popular Concert Piano
Pieces
A careful examination of these
MOST POPULAR Books will in-
dicate to you the careful preparation
and artistic arrangements that were
made to get just what we wanted—
what we believe you want.
Continuing Sales Demand!
For years the MOST POPULAR
SERIES has been the best known
and most complete collection of mu-
sic books available. The public
knows them and buys them. This
revised series will surely reap the
benefit of a sales demand, built up
during a long period of years, which
no other music books have ever at-
tained.
THE RETAIL PRICE OF EACH BOOK IS 60 CENTS
Special Introductory Rates 33 cents per Copy, $30.00 per 100
Contents catalogs, listing each piece in each book,
supplied free of charge in any quantities for distribution
HINDS, HAYDEN & ELDREDGE, Inc.
5*9 Union Square, West
New York City
OF ALL
THE
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BELL IN THE. LIGHTHOUSE- SPRING &EAUTIPUL SPRING^ SLOW RIVE^p^JJJST^OQTO-NIGHT
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TISHOrilMGO 6LUE5TI-1RE-& TR^&S-5Hin-ri£;-SHA-WAbBLE--e)V HE\CK- &SPANITA
NIGHTS OP GLADNESS-
LITTLE RED SCHOOL MOUSE- HY OWN ION A- SPRING P1AID
MY GAL SAL- L 1 AMOUR. D'L APACHE- PAIN IN MY SAWDUST- SARl-CHU CHIN CHOW
SONGSwe have published
KISS
I
THE
DAWN
during 54 years of the famous
" HOUSE OF HITS" we have never
had two more spontaneous and
gratifying" successes thai\
£DW B NARKS MUSIC C°
ENCHANTING "SPIDIR" WALTZ HIT
6ST
NEW YORK
DOWN
SOUTH
/RITE FOR
COMPLETE
CATALOGUE
SUPERB FOX-TROT Arr by POLLA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
DECEMBER 10, 1927
Edward B. Marks Music Go.
Featuring Foreign Music
Development of Foreign Catalog One of Out-
standing Accomplishments of Year—Revival
of Older Tunes Arouses Interest
Outstanding in the activity of the Edward B.
Marks Music Co. during the past year has been
the marked improvement and development of
Edward B. Marks
its foreign and motion picture music depart-
ments. The other branches of the business
have more than held their own, but it is be-
cause of these two categories particularly that
E. B. Marks is enabled to look back upon 1927
as his banner year since the war.
Dealers
everywhere are just beginning to appreciate the
tremendous amount of valuable foreign com-
positions represented in the catalog. Mr.
Marks, as well as Paul Klepper, who handles
the foreign and classical pieces, and William
Wiemann, sales manager, do not, of course,
accept all the European pieces they can get,
but make it a particular point to carry only
those that are rightfully considered the cream
of the various European catalogs.
The firm has established such cordial rela-
tionships with foreign publishers, however, that
it is able to secure any other items desired by
American dealers at as inexpensive a rate as
the latter could secure direct. This in itself
has meant quite a good bit of additional busi-
ness and when the Marks executives see a
reasonably steady demand for any such com-
position it is usually a simple procedure to
secure it for their own catalog.
The Marks Music Co. is now agent for Pax-
ton, Chester, Laudy and Augener, of London,
and such leading German houses as Apollo Ver-
lag, Heinrichshofen Verlag, Robert Ruhle and
Joseph Weinberger, as well as the leading music
concerns of France, Spain and Scandinavia.
Since the death of Debussy, about nine years
ago, the demand for his works has increased
remarkably, as was the case with Victor
Herbert. Consequently the Marks firm handles
a full stock of all Debussy's recognized com-
positions, as well as nearly a complete supply
of Goossens, DeFalla, Albeniz, Stravinsky and
several others of the greater moderns, not for-
getting the famous Russian songs of Chaliapin.
Most of these are published for orchestra as
well as for piano and organ and it is not un-
usual for dealers to tie up campaigns on these
individual pre-eminent composers with the
various music appreciation courses being given
to-day in educational schools throughout the
country.
It is no news, of course, that organ music
has grown to unprecedented importance. After
an intensive study of conditions Mr. Marks
and Mr. Klepper drew up a special organ cat-
alog embracing about one hundred and fifty of
the choicest foreign organ solos. These include
the best sellers from many European catalogs,
having been composed by such recognized mas-
ters of the organ as Cesar Franck, Guilmant,
Widor, Vierne, Karg-Elert and several others.
A special catalog of seventy-five best numbers
in the celebrated collection of W. Paxton & Co.,
Ltd., London, which includes Carr's Cine-Music
and other well-known film pieces, has just been
issued. Both this anthology and a German
series of thirty selected numbers known as
Filmharmonie have been lauded by such film
music notables as Erno Rapee, Hugo Riesen-
feld, Ernst Luz,. Jim Bradford and H. C.
Frommel. Among the innovations recently in-
troduced by the Marks organization for picture
theatre musicians is the Music Merit Loose-
Leaf Folio, which carries the annotation for
the pedals on each composition and is also
timed in a way to be of great service to or-
ganists.
There has never been a year in which so
many of the older Marks' tunes have rushed
back to popularity just as "In the Baggage
Coach Ahead," "Wooden Soldiers," "Siamese
Patrol," "My Gal Sal," "Bummel Petrus" and
certain others have in times past. First of all,
1927 will go down in the history of the Marks
concern, if for no other reason, as the year
which saw the rebirth of "Down South."
The Marks popular catalog at the present
time, in addition to "Down South" and "A Kiss
Before the Dawn," includes a very melodiou-.
new waltz entitled "N* You" (not a cross-word
puzzle song), three live fox-trots, "Sugar Foot
Strut," "The Dirty Dig," "The Flapper Stomp"
and a new Eddie Leonard song, "Mandy Jane,"
that is his best bet since "Ida" and "Roly-Boly
Eyes," and many eclipse both of them.
19 2 8
&fason'S (greeting*!
At this joyful
season our
thoughts turn gratefully to those
whose courtesy, good-will, and
loyalty have made possible our
progress. We extend our hearti-
est wishes for their happiness
and prosperity throughout the
New Year.
"Everything in Music"
Carl Jftgcfjer, 3fac.
Cooper Square
gotfe
HERE I T I S — P R E D I C T E D BY TRADE
AND PROFESSION TO BECOME A
NATION WIDE
HIT.
ORDER
FROtt
YOUR JOBBER OR DIRECT
AUSTIN, BLOOM & KOEHLER, inc.
907 WOODS THEATkE BLDG.
CHICAGO, ILL

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