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DECEMBER 10, 1927
The Music Trade Review
65
Prominent American Composers Featured
in the Catalog of Robbins Music Corp.
Number of Those Who Write Exclusively for This House Steadily Growing — Past
Twelve Months a Period of Steady Advance for the Firm
ROBBINS, head of the Robbins Music
J ACK
Corp., New York, reports a highly success-
ful year for the house, both from the standpoint
of volume of business and the quality of the
ness since its inception in the early days of
the motion pictures. The success of this de-
partment of the Robbins catalog has been due
in great measure to the splendid services of
Mr. Savino as music editor, assisted by an
advisory board consisting of Nathaniel Finston,
general music director of the Publix Theatres;
Hugo Frey and Hugo Riesenfeld. The works
of the composers who write for the photoplay
catalog are carefully gone over by the music
editor and his advisory board, and by a rigid
process of revision, editing and elimination,
the exact type of music for photoplays.
In addition, during the past year, the firm
lias undertaken the publication of Arthur
Lange's book on "Arranging for the Modern
Dance Orchestra," and another book, just off
the press, called "How to Write Popular
Songs," by Abel Green. Altogether the house
has done its best to live up to its slogan—
"American Music by American Composers for
Americans."
'
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Jack Robbins
new publications added to the catalog. Always
having distinguished himself as an innovator,
Mr. Robbins outdid himself this year in setting
a high standard for the music publishing field.
The Robbins Music Corp. has also built up
an exceptionally fine professional staff as mu-
sical editors of the various departments of the
catalog, and by affiliating with the Paul White-
man Publications, Inc., in the capacity of ex-
clusively distributors, the Robbins concern takes
rank with the leaders in the music publishing
world.
The catalog of Paul Whiteman Publications,
Inc., now contains many important contribu-
tions to modern American music, including
specialties for the various instruments of the
dance orchestra, such as the saxophone, banjo,
trumpet, trombone, violin and piano solos by
the leading artists on these instruments. Such
artists include: Frank Trumbauer, "Red"
Nichols, Miff Mole, Joe Venuti and others.
Paul Whiteman Publications, Inc., have also
added several compositions to the literature of
American orchestral novelties, viz., "Doll
Suite," "Suite Romantique" and "Study in
Blue," by Domenico Savino, and "Three Shades
of Blue," by Ferde Grofe, who is under exclu-
sive contract with the house. "Study in Blue"
has been featured by Paul Whiteman and his
orchestra in various Publix theatres in which
he is appearing and has created an artistic
sensation wherever heard. All of these selec-
tions, including "Three Shades of Blue," which
is just off the press, have been published, of
course, as piano solos.
Other celebrated specialists who have pre-
pared original works for the Robbins Music
Corp. are Milton Charles, who has compiled
a series of "Organ Interpretations of Popular
Songs," the first publication of its kind to be
attempted in the music business. Mike Pingi-
tore, banjoist with the Whiteman orchestra,
has prepared a banjo method, and Rudy
Wiedoeft has written a saxophone method for
the house. Willard Robison, pianist-composer,
has also done several original piano suites for
the Robbins catalog.
The photoplay music catalog has always been
a mainstay in the Robbins Music Corp. busi-
Plaza Service offers the additional convenience or being able to
obtain sheet music, portable phonographs, player-piano rolls, rec-
ords, accessories, etc.—All from the Same Source.
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New York City
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TWO DISTINCTIVE HITS
"MY STORMY WEATHER PAL"-"DANCING SHADOWS"
(ANOTHER "PAL OF MY CRADLE DAYS" AND BETTER, BY THE SAME WRITER)
(A "NATURAL" NOVELTY HIT)
AL. PIANTADOSI, MUSIC PUBLISHER, 1576 Broadway, Hew York