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The Music Trade Review
DECEMBER 10, 1927
country, through the medium of effective local
tie-ups, it has proven the foundation of a na-
tional publicity that has served to impress even
those outside of the trade itself.
In order to facilitate this dealer co-operation,
be continued on an even more energetic basis
is genuinely recognized. In addition to profit-
But it was felt that in addition to this paid ing by the work of this committee, the Sales
advertising, propaganda in the news columns
Promotion Campaign officials arc working in
of the papers was eminently desirable to keep
pace with the propaganda enjoyed by the prod-
ucts of other industries.
It was realized that
the individual dealer in
most cases was not
equipped to supply the
local newspapers with
the proper material for
t h i s publicity, beyond
" Every child in our country
•hould lcara how to sing, and
t
hat
concerning, o f
least
one
how to plav upon at
muiical instrument. Among
course, such activities
these the piano it p-rhaps
as he felt might be
the most practical fo musical
cultural purposes. Nothiog
carried on in his own
•hould crowd out il i oppor-
tunrtyforsctf-exprcss on which
establishment or under
'he old refrain
can come to tho«c who can
his own auspices. The
.plav the piano with K?me de-
gret of mastery."
from lovely fingers
result was the launching
EAR half-forgotten songs: poignant,
of a news service by the
romantic memory-music of youth!
committee in the form
Truly, those who can re-create them on
the
keys
of the piano are more than
of regular releases of a
fortunate; theirs :s the happiness that
lives forever, the joy that increases with
clip sheet under the
ing insures swift and sure progress for the
DAMROSCH, Conductor of
every passing year.
W ALTER
pupil. Pianos have never been mbre varied
title, "Facts and Fan-
the New York Symphony for forty-
Give your children this pricelcsi
in size, style and price; nor mofe consist-
two yeari, is one of the foremost figures in
opportunity: a piano and a piano edu-
cies," containing general
ently fine in quality. In our showrooms
American music. His advice on musical
cation.
Modern piano teaching is quicker,
there
are
pianos
Jo
fit
every
siio
of
room
education is something that no parent can
information of an inter-
easier, less expensive. Modern pianos are
—and pocketbook.
disregard. There is over-whelming evi-
better
made,
more advantageously priced
Your child deserves the privilege of a
dence, too, that parents today are giving
esting character relative
than ever before.
piano education. Take steps NOW to
more, thought and study than ever before
assure her this permanent means to cul*
to pianos, to simple
to the musical education of their children.
You will find, in our showrooms, a
rure, attraction and unending happiness!
The piano unlocks ail of music's treas-
piano that is perfectly suited to your
methods of mastering
Stop in at our showrooms so that we may
ures. Nothing approaches ic as a source
needs, your means, and the size and
show you how easy and inexpensive it is
of entertainment, culture and happiness.
decorative scheme of your home. Stop
the instrument, and to
•o own a piano.
A new, simple method of piano teach-
in soon. It's a matter important enough
interviews with promi-
to warrant-immediate attention.
nent users of the piano.
Here again an accurate
check-up has been al-
THE
KASIC
MUSICAL
I N S T R U M E N T
most impossible and yet
/ / w I.H.I i.
the returns t h a t are
TH
MUSICAL IN STRUMENT
available indicate a sur-
[Griffith Piano O
prisingly broad use of
Stelm
this material, either as
Si hultr
Sohme
issued or in a form best
suited to the needs of
BALDWIN PIANO CO.
Powell & Chandler
P. C. Peuser
CASSELL MUSIC CO.
the newspapers publish-
304 Larka. A\r.
no Adams .tip.
DARROW MUSIC CO.
Harrington
ing
it.
All
this
press
DENVER MUSIC CO.
material is sent out by
KNIGHT-CAMPBELL MUSIC CO.
Thomas Music Co.
The Edison Shop
Thomas Lynn
' ?T! North Main Aviv
CHAS. E. WELLS MUSIC CO.
314 N. Washington Alf.
IB-'-t N. Main Avr.
the Committee for the
Kn«t», Krtnleh.Baeh ,nd
are*! 11 i M Wurkuiw
W«v«r and l l u Plai
Flscbv Planoc
Advancement of Piano
S
t
u
d
y
,
composed
of
Campaign
Denver Merchants' Co-operative
Scranton Merchants' Co-operative Campaign
advertisements were prepared by the committee
some of the leading musical figures in the
close touch with Mrs! Edgar Stillman-Kelly,
designed to tie up directly with the national
music circles of the entire country.
president of the National Federation of Music
publicity for the use of dealers in local cam-
S o much
forj
paigns. To date close to 1,000 piano dealers— piano p u b l i c i t y ,
942 to be exact—have sent in requests for these which the trade
prepared advertisements and the publicity ma- h a s sought a n d
terial accompanying them. It is to be realized which it has pro-
naturally that all these dealers have not taken
cured, not to the
HE ability to play 1 !>«• piano is social asset of fii-M
occasion to acquaint the committee with what
extent desired per-
impuitanee—and an unfailing •ouree of liuppiucss
ry child deserves the privilepi
throughout,
all of lifi
they have done in this co-operative work, and
haps by some of
of a piano education
no press clipping bureau in the country can the more enthusi-
Walter Dnmrnsrli. one of I lit- foremost figures i
AmeVican music and for forty-two years conductor of 11
offer a 100 per cent report along this line. astic members, but
New York Symphony, says
"Every child in our country should leant
Yet, from a more or less thorough check-up certainly to a very
to smg, and how to play at least upon one
it has been found that dealers throughout the wide extent con-
musical instrument. Among these the piano
it perhaps the most practical for musical
country have spent in excess of $80,000 for sidering the facili-
cultural purposes. Nothing should crowd
out the opportunity for self-expression
running the mat services in their local news
ties available for
which can come to those who can play
the piano with some degree of mastery '
papers. Nor are they all small dealers, but
carrying o n t h e
Today, new methods in leaclan have made lessons niplri
concerns like Chas. M. Stieff, Inc., with a chain
enjoyable at lower cost than over bc-
work and the
Btvle.
fore. The piano itself is available ii
fai gi eater range
tl'un ever before
In our showrooms
of retail stores; Kranich & Bach, in Chicago; length of time it
there are pianos to fit every size of i m and pocket book.
C*>mc in today and let us show von In
in have this real necessiM. the pi
the Yahrling-Rayner Co., Youngstown, O.; the has b e e n under
placed
your home
immediately .
Fitzgerald Music Co., Los Angeles, and concerns way.
of like caliber, together with Frank Getman, in
T h e Committee
Mohawk, N. Y.; the Melody Shoppe, Punxsu- for the Advance-
tawney, Pa.; the El'Paso Piano Co., El Paso, ment of P i a n o
Texas; Metropolitan Music Co., Minneapolis; S t u d y , to which
Miller Piano Co., West "Chester, Pa.; Barnct
reference has been
Music House, Poplar Bluff, Mo., and many m a d e , i s n o t
MUSICAL INSTRUMENT
others have taken advantage of tying up with
simply a name, but
the national campaign through local use of its a properly organ-
advertising material. In several cities, among ized body of ap-
them Denver, Col.; Scranton, Pa., and Evans- proximately f o rty
ville, Ind., the retailers have gone a step fur- of the l e a d i n g
ther and have published advertisements of large artists and musical
W. P. Geissler Musk Co.
Galloway Music Store
size in local newspapers on a co-operative basis authorities of t h e
124 Main St
1115 W. Franklin St.
with the names of all the contributing houses country, most of
Harding & Miller Music Co. StahUchmidt Piano Co.
appearing at the bottom of the copy.
them
pianists.
524 Main St.
618 M&in St.
They are men and
Although there is still much to be done in
Members of Evansville Music Dealers' Association
the matter of advertising, what has been al- w o m e n w h o s e
names are familiar
ready accomplished has been sufficiently broad
Evansville, Ind., Merchants' Co-operative Campaign
in e v e r y house-
to cover the country to a surprising degree
and has served to emphasize the fact that the hold where music is known and whose ex- Clubs, with the very definite idea of bringing
(Continued on page 7)
pressions of opinion have a news value that
line of attack is the- proper one and should
t Walter Damrosch says
about your children and the piano
V
D
THE PIANO
THE PIANO
Every Child Deserves
This Priceless
Opportunity
T
1
THE PIANO