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The Music Trade Review
DECEMBER 3, 1927
13
Milwaukee Merchants Report November
Showed General Trend to Betterment
ganized to operate at 611 Wisconsin avenue,
Milwaukee. The incorporators are Max Bern-
stein, Louis Shapiro and Harold Shapiro.
Last Weeks of Month Showed a Steadily Increasing Activity in All Lines Handled—
Royal Radio Stores is Open in This City
Kohler & Campbell Piano
p O r Street Dance Music
\/JIL\VAUKEE, WIS., November 30.—Clos-
ing November business Milwaukee music
dealers gave a variety of reports on business ac-
tivity which indicated that in general the trade
is somewhat spotty, but that it is making a vol-
ume about even with last year, which in most
instances, is satisfactory.
During the last weeks of November some
dealers reported a greatly increasing activity,
particularly on phonograph and radio lines, and
also on grand pianos, the latter reported as be-
ing exceedingly slow prior to that time.
"Piano business is going forward and we arc
quite well satisfied with the showing which we
have been making," declared Hugh M. Holmes,
vice-president and sales manager for the J. B.
Bradford Piano Co. "We found a considerable
increase in activity during the last two weeks of
November and there are indications that De-
cember will be very good.
"Radio business has been outstanding, and, of
course, will be in special demand for Christmas.
Some business has been delayed because of the
warm weather we have had, but with the Christ-
mas season coming on most people who have
been thinking of purchasing a radio will buy it.
The mild weather which keeps people interested
in the outdoors has been a real business deter-
rent in my estimation, but, of course, this is
overcome at the Christinas season."
Phonograph business is going ahead, Mr.
Holmes says, and this is also showing the ex-
pected increase for holiday business.
The Edmund Gram, Inc., store has been suc-
cessfully introducing the new Victor automatic
electrola, and this is expected to be important
in the holiday demand, it was stated. The house
is also pushing records, and record albums suc-
cessfully and it made an important tie-up with
the opening of the opera season in Milwaukee.
"Business is good in all lines," said Florian
F. Flanncr, of Flanner-Hafsoos Music House,
Inc. "We find real interest in the new piano
models, and I feel that they are going to do
much for the business by introducing a novelty
in piano buying which will make for more pur-
chasing, as well as for more frequent purchas-
ing.
"Band instrument business is keeping up and
we have found it to be really satisfactory," con-
tinued Mr. Planner. "The way the interest in
band instruments has grown, particularly in
schools during the last year or so, has proved
the immensity of this field, and has outlined a
real program for selling effort."
At the Kesselman-O'Driscoll Co. store Henry
M. Stcussy, vice-president and general manager,
stated that while the general volume of business
is keeping up it is extremely spotty, with one
day exceptionally good and the next poor.
There is a good demand for pianos, however,
Mr. Steussy reports, and band instruments have
been very good. A good amount of effort is
necessary to get business, but there is a re-
sponse to the sales effort so things are fairly
satisfactory, he said.
Placed on a Truck, Instrument Proves Popular
Feature of Annual Civic Celebration Held in
Gulfport. Miss.
Vesey Walker, manager of the band instru-
ment department of the Kesselman-O'Driscoll
Co. store, reports that he has recently organized
three new bands. One is the Children's Com-
munity Band, at Waukesha, Wis., which has
more than 100 children in it; the other is at
Hartford, Wis., and fhe third in Milwaukee,
where Mr. Walker has organized a fife and drum
corps in the local Boy Scouts. Mr. Walker is a
firm believer in organizing bands in smaller
cities, or communities in largi-r cities, as well as
in fraternal groups.
Band instrument men in Milwaukee have
been interested in the announcement that the
Civic Music Association will start a young
A clever publicity stunt was used by the Gulf
Coast Music Co., Gulfport, Miss., on the occa-
sion of Greater Gulfport Week, an important
annual civic celebration. This company, which
was formed less than six months ago, has done
a surprising amount of business in pianos,
phonographs and radio, due in part to the in-
terest which its proprietors, J. C. Richard and
E. L. Staples, have shown in such civic events.
On the occasion of the celebration, the Gulf
Coast concern was quick to see the opportunity
Music by the Truckload
people's orchestra, the nucleus ol which will be of supplying music for a public street dance,
high school graduates who are no longer adding much novelty to the affair and getting
eligible to play in their school orchestras. the name of the concern before the public.
For this purpose, one of the company's trucks
Young people of Milwaukee who play musical
instruments will also be accepted for member- was fitted up with a BB model Kohler & Camp-
ship in the band, and it is expected that this bell piano, which furnished accompaniment for
will have a very favorable stimulus to interest an instrumental trio during the course of the
in the formation of adult groups into bands. evening. Music from an Electrola, also placed
The project was announced by Dean Liborius on the truck, alternated with the trio in enter-
Semmann. of Marquette University, who is taining the three thousand persons participating
president of the Civic Music Association, and he in the event.
stated that the association also plans to pro
vide lessons for worthy orchestral members who
have the requisite ability and who need in
dividual help. Rudolph Kopp, widely known or-
George Pattulo, a prominent writer of short
chestra leader of Milwaukee, will direct the
-tories, which are published frequently in the
group.
Another local paper has announced a music Saturday Evening Post and other leading mag-
plan, particularly for the piano, and is forming azines, has purchased a Chickering Ampico
classes which will be instructed at the Wiscon- Style 53 for installation in his New York apart-
sin Conservatory of music. The paper is also ment at 383 Park avenue.
offering lessons in voice. The announcement
Consult the Universal Want Directory of
of these two plans have been of interest to local
The Review. In it advertisements are inserted
dealers.
The Royal Radio Stores, Inc., has been or- free of charge for men who desire positions.
Ampico for Noted Writer
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