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The Music Trade Review
Steinway Cooperation
T N keeping with its lifelong policy
** of doing everything within its
power to further the interests of
music, of musicians, of music
merchants and of musical instru-
ment manufacturers, the House of
Steinway, for years a stanch sup-
porter of the Music Industries
Chamber of Commerce, has sub-
scribed wholeheartedly to the stamp
plan unanimously adopted by the
National Association of Music
Merchants*
NOVEMBER 26, 1927
musical. Yet everybody who has ever tried
knows perfectly well that the average intel-
ligent man, once his attention has been cap-
tured, becomes fascinated with the notion of
personally producing music. The present
writer has seen, and is constantly now seeing,
examples of the fact among his own acquaint-
ance. Every dealer who sells by demonstra-
tion sells successfully.
We need new interest and new enthusiasm.
Let those who do not believe in the pedal
player-piano study it for a while and find out
for themselves what is really in it. No sales-
man who can play the player-piano has ever
despaired of it.
Welte Go. Inc., Is in
Equity Receivership
William Blau and Hardie B. Walmsly Ap
pointed Receivers by the Federal Court
The Welte Co., Inc., New York, was placed
in an equity receivership on Thursday of last
week at the request of Robert T. Lytle, vice-
president of the company. Judge Knox ap-
pointed William lilau, lawyer and formerly a
municipal judge, with offices at 475 Fifth ave-
nue, and Hardie B. Walmsly, secretary of the
company, receivers.
The Welte Co. controls the Estey Welte
Corp. and six subsidiaries, which were acquired
last July.
The receivership, as stated by an official of
the company this week, has been created for
the purpose of working out a plan of recon-
struction to best conserve the interests of both
creditors and stockholders and make the
liquidation of all obligations possible.
The petition gives the total liabilities as
approximately $1,000,000, while the assets arc
given at $2,250,000. The officers of the company
are W. E. Fletcher, president; Robert T. T-ytie,
vice-president; W. J. Webster, treasurer; W. T.
Webster, assistant treasurer; H. P>. Walmsly,
secretary. Directors: W. J. Webster, W. E.
Fletcher, R. T. Lytle, George W. Gittins and
T. E. Frame.
Greenwood Go. Retires
STEINWAY & SONS
STEINWAY HALL
109 West 57th Street, New York City
Pedal Player Pianos
(( onlmui'd from [>ugc 5/
and conviction that the sales possibilities of
the pedal player-piano, are still waiting gen-
eral trade recognition and are still almost
wholly unknown to the buying public, the
i:iost skeptical must pause to consider.
Once mure let it be said, there is no reason
save apathy and indifference to account for
any falling-off in the demand for the pedal
player-piano. In the nature of the case it was
inevitable that when the novelty wore off, or
new competition arose, the public should turn
from something which it had never learned
ro play and could not make to sound tolerably
YOUNGSTOWN, O., November 20.—The Green-
wood Co., 322 West Federal street, the first
complete music store to be established in
Youngstown, is to retire from business. Notice
to this effect has been made known by Harry
K. and Paul Greenwood, co-proprietors of the
company. The move is caused by the ill-health
of Harry E. Greenwood, the senior partner.
The Greenwood Co. was established in 1R97 at
35 North Phelps street and in 1905 put in a
complete line of musical instruments, moving
to 7 West Federal street. Later, as the busi-
ness grew, it occupied its present location. The
entire stock of the store will be closed out and
the location relinquished about the first of the
Marshall Go. New Branch
The Marshall Music Co., Marshall, Tex., has
opened a branch recently on Walnut street,
Jefferson, Tex., with R. F. Sharp as manager.