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NOVEMBER 26, 1927
The Music Trade Review
11
Retail Music Stores Suffer But Light
Damage in the Pittsburgh Gas Explosion
Hager, vice-president, and Seibert J. Heyboer,
secretary-treasurer.
Number of Stores Have Windows Shattered but Are Otherwise Uninjured—S. Hamilton
Co. Launches "Kiddies' Pin Money Club"
Steinway in Radio Concert
P I T T S B U R G H , PA., November 21.—As a re-
sult of a disastrous explosion of a gas tank
that was being repaired on the North Side by
Ihe Equitable Gas Co., every piano firm in the
downtown section, as well as the large depart-
ment stores, suffered losses by the breaking
of plate-glass windows, although more than a
mile from the scene of the explosion. The
firms affected and whose show windows had
to be boarded up for several days until new
plate glass was installed were the C. C. Mellor
(Jo., the S. Hamilton Co., J. M. Hoffmann Co.,
Chas. M. Stieff, Inc., Schroeder Piano Co. and
Bogfes & Buhl, North Side. The W. F. Fred-
erick Piano Co. suffered the loss of windows
in the rear of the store. The property loss
due to the explosion is estimated at $3,500,000.
Twenty-eight lives were lost and over 400 per-
sons more or less injured. The Lechner &
Schoenberger Co., the Rudolph Wurlitzer Co.
:md Volkwein Bros, were three music firms
who escaped damage due to the explosion, al-
though plate-glass windows in their immediate
vicinity were shattered.
The show and warerooms of the Lechner &
Schoenberger Co., Checkering representative,
were crowded during the week by persons who
were desirous of seeing the Chickering piano
that was once used by Franz Liszt. The in-
strument is in a splendid condition and the
music rendered caused much appreciation of its
tonal qualities by the scores of persons who
heard the famed Chickering played.
The S. Hamilton Co. has launched a "Kiddies'
Pin Money Club," which is described as a "new,
practical Christmas Gift given in a new, prac-
tical way." The "Pin Money Club Plan" is
operated as follows:
"You pay only a small deposit (no more
than the cost of some ordinary gift) on the
'Junior' piano of your choice and we deliver
it to your home for Christmas.
"We furnish you or your child with a 'Pin-
Money' Bank in which your boy or girl de-
posits 25 cents a day.
"Each week or each month the bank is
brought to us and we credit your account with
this amount.
"In a surprisingly short space of time you
will find the piano is completely paid for under
this unique 'Pin-Money' Club Plan.
"It encourages thrift and the saving instinct
in your child. Let them earn the quarter a
day by diligent practice.
"It enable you to give your child an early
musical education which will serve him or her
in good stead throughout their lifetime.
"It places a real piano in your home with all
that means in pleasure and companionship—
all at a small initial cost, the balance to be
easily paid out of 'Pin Money.'
"It will make Christmas, 1927, the happiest
holiday you and your family have ever en-
joyed."
The S. Hamilton Co. is making some ex-
tensive changes on the first floor of the build-
ing for the purpose of increasing the space
devoted to the display and demonstration of
pianos and reproducing pianos. The company
:s the exclusive representative of the Hazelton
Brothers, Behning, Sohmer, Milton and Miess-
ner pianos. The firm announced that the store
would be open evenings until Christmas fo>-
the benefit of their patrons. Branch stores
?re maintained at 6008 Penn avenue, East
Liberty; 720 Wood street, Wilkinsburg; 568
Merchant street, Ambridge, Pa., and 722 North
Homewood avenue, Pittsburgh.
Geraldine Farrar, the noted singer, was
tendered an ovation at her appearance here.
The C C. Mellor Co. furnished the Stein way
concert grand piano for the event.
Dallmeyer Russell, the well-known Pitts-
burgh pianist, gave a recital of modern and
ancient piano music before the Altoona Music
Club on November 15. Mr. Russell was a pupil
of Harold Bauer. He was greeted by a large
;ind enthusiastic audience. A Steinway grand
piano was used for the occasion.
Hager M. I. Go. Chartered
The Hager Music Instrument Co., 18 Mon-
roe avenue, N. E., Grand Rapids, Wis., has
been incorporated with a capital stock of $50,000
!o conduct a retail music business here. The
officers are: Nicholas E. Hager, president; Clara
Birkd
Los ANGELES, CAL., November 18.—Radio listen-
ers-in had the rare opportunity of enjoying a
piano concert by Ignaz Friedman, noted Polish
pianist. Through the courtesy of the Birkel
Music Co. and at a comparatively large cost
to the latter, an hour's program was arranged
for over station K F I during the evening of
Armistice Day, between 8 and 9 o'clock. Mr.
Friedman gave a well-selected series of twelve
numbers. The station K F I was fairly besieged
by telegraphic and telephonic requests for
special numbers which they wished the pianist
to play for them, while thousands of telegrams
and letters of congratulation poured in. Both
the Birkel Music Co. and the Steinway piano
reaped a rich reward, from a publicity stand-
point, through the concert.
November 16, 1927
" Gentlemen:—
"The Grand just unboxed at Mishawaka
this morning is BEAUTIFUL.
"One of the finest I have seen." So
writes Wilbur Templin, Elkhart, Indiana,
of the
Schulz
Marie Antoinette
Grand
The M. Schulz Company
Manufacturers since 1869
711 Milwaukee Avenue
Chicago