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The Music Trade Review
NOVEMBER 19, 1927
of the firm. He covered the Southern States
and was well pleased with the results of his
calls. Mr. Prager will remain in New York un-
til after the first of the year, but Mr. Sloane
will start on a second trip before that time.
The Saturday Evening Post
and twenty-six other foremost magazines
are carrying the advertisements of
Century Edition
Sheet Music
to over
27 Million Monthly
subscribers, or approximately
60 Million Readers
To get the full benefit
HOOK-UP
Century Music Pub. Co.
235 W. 40th St.
New York
Bernard Prager Back
From Transcontinental Trip
Can't Go Wr<
"'Long About June"
Making Big Success
New Number Published by Frederick K. Steele
Widely Featured by Orchestras and Recorded
as Well
The present success of the number, "'Long
About June" vindicates the judgment of Fred
crick K. Steele, president of the New York
publishing linn bearing his name, as to the
proper handling of the song. This number, com-
posed by Billy Heagney, of the Steele stalT, was
originally put out as a Summer song. The re-
sponse was so general, that Mr. Steele deter-
mined to reserve it until the Fall, in order to
reach a larger market.
In the meantime such big orchestras as Ben
Bernie's and Vincent Lope/' and others began
playing the number regularly and toward the
end of the Summer the song was recorded by
most of the big mechanicals. This has brought
the Steele firm to the peak of its campaign with
the number at the present time, and dance or-
chestration copies have just been released to
meet the general demand.
Appoints Territorial Representatives for Rob-
bins Catalog on Coast and in Denver, Chicago
and Boston
Charles N. Daniels on
Month's Stay in New York
Minn., and dealers in that section are ordering
it in lots of 500. "Blue Baby" is also enjoying
a good demand and promises to do even more
in another month or two.
Reviewing general conditions observed on his
trip, Mr. Prager stated that he would char-
acterize retail demand as quite normal through-
out the West and Middle West. He attributed
the success of the Robbins popular catalog to
the firm's policy of concentrating on a few re-
leases, and these of genuine merit. The vogue
for novelties, for which the Robbins house is
now famous, is spreading and such numbers as
"A Study in Blue," "Dolly Dimples," and other
piano numbers are in big demand.
In the- course of his trip Mr. Prager ap-
pointed several new permanent territorial rep-
resentatives, as follows: Charles Yerein, Los
Angeles, who will handle the linn's business
along the Coast; E. H. Mover, at Denver, Colo.;
Jimmy Durkin in Chicago, and Ben Goldberg in
Boston.
\. I.. Sloane, another Robbins traveler, re-
turned to New York a short time ago from his
first trip of about three months in the interest
off for a month in Chicago to get in touch with
conditions there. Mr. Daniels stated that al-
though general business in the East and Middle
West is not up to par, the sheet music busi-
ness, so far as the Villa Moret catalog is con-
cerned, is doing more than holding its own.
General business in the West is excellent and
sheet music sales there are up to last year.
The firm's biggest success in the West is
"Moonlit Waters," a class fox-trot, with "Chloe"
and "An Old Guitar" following close behind.
These numbers are taking on nicely in the East
and should be well known everywhere in a few
more weeks. Mr. Daniels expects to remain
in New York until about December 1.
AT SUNDOWN
SHE'S GOT "IT"
A 8HADY TREK
LAZY WEATHER
JUST THE SAME
HONOLULU MOON
JUST ONCE AGAIN
MY BLUE HEAVEN
I NEVER DREAMED
IF YOU SEE SALLY
KISS AND MAKE UP
CHEERIE-BEERIE-BE
BABY YOUR MOTHER
SING ME A BABY SONG
SOME DAY YOU'LL SAY O.K.
IN A LITTLE SPANISH TOWN
YOU DON'T LIKE IT—NOT MUCH
ARE YOU THINKING OF ME TO-
NIGHT?
LOVE IS JUST A LITTLE BIT OF
HEAVEN
THERE'S NO END TO MY LOVE FOR
YOU
THERE'S A TRICK IN PICKIN' A
CHICK, CHICK, CHICKEN
Write for Dealers' Price
LEO
New Berlin Number
A new song by Irving Kcrlin, entitled "My
New York," has been announced by Irving Ber-
Head of Villa Moret, of San Francisco, States lin, Inc., New York, and has been introduced in
Bernard 1'ragc.r, sales director of tin.- Kobbins
Firm's Catalog Is More Than Holding Its the Ziegfcld Follies. "My New York" was
Music Corp., New York, has just returned from
Own
dedicated by Mr. Berlin to the Hon. Janus J.
an extensive business trip through the Middle
Walker, Mayor of New York City. The first
West, North Central and ("oast states, and is
Charles
N.
Daniels,
president
of
Villa
Moret,
night
the song was introduced in the Follies, it
highly enthusiastic over tlie trade reception of
the Robbins catalog this Kail. The popular the well-known music publishing firm in San was acclaimed enthusiastically by the audience
numbers, particularly "I'm Coiuin' Virginia," Francisco, Cal., is at present spending about a and many members of the cast picked it as one
arc going very strong in the West, he stated. month in the East, making his headquarters in of the greatest songs Mr. Berlin has written in
"Rain," released some time ago, has spurted the firm's New York office at 1595 Broadway. years. The unusual construction of the song
into the hit class in the vicinity of St. Paul, On his way from the Coast Mr. Daniels stopped will undoubtedly make it a national favorite.
JUST A MEMORY
WHEN DAY IS DONE
DANCING TAMBOURINE
BARBARA
THE OUTSTANDING
BIGGER
THE
INSTRUMENTAL
G ROWI NG
BALLAD
THAN
SUCCESS
BUY YOUR MUSIC FROM
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BOSTON
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Music Engravers and Printers
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311 West 43rd Street
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EVER
In order to stimulate native musical com-
position in Costa Rica, President Ricardo
liminez has authorized an official competition
open to natives for the best musical composi-
tions of a national character to be submitted
before December 24, 1927.
Some of the
BEST
SELLERS
In
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH I SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO* HEAR ME CALLIN', CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUK
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
WATCHING THE WORLD GO BY
ACROSS THE RIVER
MAMMY'S LITTLE KINKY HEADED BOY
SACRED
NOVELTY OF THC YEAR
IN
HARMS me. 6 2 W . 4 5 T H . S T N.YC.
Costa Rican Contest
C/INY PUBLISHER. OUR. REFERENCE
oo <^ WFtlTE FOR PRICES ~> ~ «—»
2 0 5 4 W.LAKE ST. CHICAGO. ILL
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER ME
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK