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THE
REVIEW
flUJIC TIRADE
VOL. 85. Nt, 21
Published Weekly. Federated Business Publications, Inc., 420 Lexington ATC, New York, N. Y.,
NOT.
19,1927
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Period Pianos Shown
in the Period Room
Aeolian Co. Shows Group of Period Pianos in
Special Period Rooms in Aeolian Hall, New
York, in Strikingly Beautiful Sales Display
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O matter how artistic a period piano
case may be, or how effectively the
characteristic motifs of the period have
been adapted to its design, the instrument loses
much of its eye value when grouped with other
instruments of mixed design, or when it is
shown in surroundings not in keeping with
the period represented. It is true that many
period case pianos are sold on their individual
merits, but sales resistance is cut down ma-
terially when the instrument is displayed in a
room or against a background of a character
that harmonizes with the period represented
and which accentuates the attractive lines of
the piano itself.
More or less successful attempts have been
made by manufacturers and retailers of pianos
to provide harmonious backgrounds and acces-
sories for the window and wareroom display
of period models, but there have not been
apparently any steps taken to impress upon the
public mind generally the relationship between
artistic music rooms in period styles and in-
struments designed particularly to fit therein.
It was primarily for the purpose of emphasiz-
ing this relationship and to overcome the
handicap of having a really worth-while piano
t<» depend upon its own individual merits for
>ales appeal that a series of specially designed
period music rooms, decorated by the leading
decorators of New York, were arranged at
Aeolian Hall last week. Each of the rooms
is distinctly representative of a decorative
period, and the general effect is enhanced
through the appropriate grouping of rich
N
._ English Room
|
With George
I
Stcck, Late
j
Eighteenth
|
Century Style
|
tapestries, paintings by noted artists, and arti-
cles of vertu, in the various apartments, all
having a value running into hundreds of thou
sands of dollars.
The series of music rooms, which were
opened with appropriate ceremonies last week
Bement, Christian Krinton, Harvey YV. Lorbett,
Leon Davo, John Cotton Dana, James Mont-
gomery Flagg, Mrs. John Henry Hammond.
C. Paul Jennewein, Troy Kinney, Conde Nast
and others, and was the work of a number
of leading decorators, including William Baum-
garten & Co., P. W. French & Co., Lenygon
& Morant, Ltd., Arthur S. Vernay, Inc, and
the gallery of P. Jackson Higgs, dealer in old
masters.
The exhibition of the rooms, which opened
on November 8, will continue for two weeks.
The opening ceremonies were participated in
by a number of notables, one of the principal
addresses being made by Frank Alvah Parsons,
president of the New York School of Fine and
Applied Arts, who in his talk traced the music
room through the ages from primitive times.
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Italian Room
With Weber
Duo-Art in
Florentine
Period
1
and which will remain open for a fortnight,
were planned under the auspices of a committee
including Mrs. John W. Alexander, Alon.
Mrs. Katherine Tift-Jones and Robert Arm-
brustcr also took part in the opening. It was
(Continued on page 4)