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NOVEMBER 5, 1927
The Music Trade Review
Northern California Ass'n Issues a
Warning Against Puzzle Plan on Coast
Informs Dealers of Illegality of Scheme—Wiley B. Allen Wins Golf Trophy From
Sherman, Clay & Co. for Fourth Consecutive Time
CAN FRANCISCO, CAL, October 27.—The
^ Music Trade Association of Northern Cali-
fornia is swinging into action again, after the
Summer vacation. The first Fall dinner meet-
ing will take place on Thursday, November 10,
at Hotel Stewart. The speaker of the evening
will be Fred W. Pabst, general manager of
Don Lee, Inc., Cadillac car agents. Don Lee
also operates KFRC, one of the leading broad-
cast stations in San Francisco, and a number of
their best artists will appear at the dinner. Mr.
Pabst's subject will be: "Selling High-Priced
Units."
Association Issues Warning to Dealers
Shirley Walker, of Sherman, Clay & Co.,
president of the Music Trades Association of
Northern California, has sent out, in the name
of the association, a warning against any puzzle
scheme involving credit checks. The old puzzle
contest and credit check scheme has put in an
appearance again, the letter states, hence the
warning. The legal points in the case in which
a music dealer was sent to the Atlanta Peni-
tentiary, eleven years ago, as the result of a
puzzle contest, are told in the letter. Dealers
are especially warned to beware of issuing credit
checks in a prize contest that have a "fictitious"
value and the letter concludes with: "I suggest
that if such a scheme is offered you that you
'stop, look and listen'—this association will be
glad to give you any information that it can."
House of Allen Still Holds Trophy
For the fourth consecutive time the Wiley B.
Allen Co.'s golfers won the trophy from the
Sherman, Clay & Co.'s foursome, in the annual
golf tournament between players from the two
houses. The tournament this year took place
on Tuesday, October 25, at the Menlo Golf and
Country Club. Lawrence S. Lindsey and James
J. Black, of the Wiley B. Allen forces, defeated
Shirley Walker and George W. Bates, of the
Sherman, Clay & Co.'s forces, by twelve points,
and Arthur Laurilliard and William Lawrence,
of the Allen players, defeated Ed. Little and
Arthur Duclos, of Sherman, Clay & Co., by
eleven points. The lowest score was made by
Lawrence Lindsey, manager of the San Jose
store of the Wiley B. Allen Co. The referees
were Morley P. Thompson, Coast representa-
tive of the Baldwin Piano Co., and B. P. Sibley,
president of the Western Piano Corp. A din-
ner followed the tournament. Black was the
toastmaster and all drank to the health of the
victors, who retain the handsome plaque.
Bates spoke for the Sherman, Clay & Co.'s play-
ers and Arthur Laurilliard for the Allen forces.
The friendly feeling on both sides has already
led to discussion of next year's tournament
plans.
A HIGH GRADE
SALES POSITION
A man of strong retail sales ability
wanted for wholesale work and to do
retail selling with dealers. We have a
complete line with attractive cash prices
and with safe and economical financing
terms for dealers desiring terms. Our
Company has long been recognized as
one of the sound and successful houses
in the trade. Position pays salary, ex-
penses, and commission sufficient to
attract a big man. We offer protected
territory of sufficient size and possibili-
ties to assure large returns for energetic
man of ability. Previous wholesale ex-
perience not necessary. All applications
strictly confidential.
Weaver Piano Company, Inc.
YORK, PA.
It was as a measure of foresight that Sher-
man, Clay & Co. recently purchased the four-
story building, 1622-6 Fourth avenue, Seattle,
according to wholesale headquarters here. The
company is staying in its present quarters in
Seattle and the building purchased from W. W.
Grimshaw is leased to an office equipment firm.
In the same spirit of looking toward the more
or less distant future, Sherman, Clay & Co.
purchased some time ago the building here at
the northeast corner of Post and Stockton
streets, which is leased to a jewelry house. Some
day, however, the firm may need it, just as it
may some day need its new Seattle purchase.
Selling Radio in Sumptuous Surroundings
The National Radio Co. is the name of the
new store just opened in connection with the
National Piano Co. Charles S. Walter, manager
of the National Piano Co., which is on the
second floor of 822 Mission street, states that
he will continue to devote his attention exclu-
sively to pianos. His son, E. J. Walter, is man-
ager of the National Radio Co., on the first
floor. The new store is open and seems to be
quite busy with customers. It is sumptuously
upholstered and decorated in purple and gold.
The Victor line is carried, and in radio, Zenith,
Stromberg-Carlson, Fada, Atwater Kent and
Kolster.
Film Actress Buys Brunswick New Model
The purchase of a Brunswick Panatrope
Radiola by Mae Murray, appearing at the
Granada Theatre this week, has been made the
theme of a special advertisement and a highly
artistic window by the Wiley B. Allen Co. The
model she has selected is the latest and most
advanced style of the Panatrope combined with
Eight-tube Radiola Super-Heterodyne—No bat-
teries, no aerials, no extras needed. . . . "
Indian Singer Uses the Bacon Banjo
Starlight, the singing Indian girl, is appear-
ing in the small goods department of Sherman,
Clay & Co.'s retail store and also is singing
Indian songs for the public schools and Camp
Fire girls, using the Bacon Silver Bell Banjo
for her accompaniments. This singer and her
banjo have also been favorably received over
the radio, KFRC. Her songs are given a strik-
ing window display, with Indian weapons, etc.,
and a miniature landscape. The songs are:
Cadman's "Little White Rose"; two Indian
songs by Jesse Glick, published by Sherman,
Clay & Co.: "Indian Lullaby" and "La Santa
Fe," and "A Tepee Just for Two," published by
Santos, of Rochester, N. Y.
Fans Like Steinway Grand and Organ Duets
Numerous letters of appreciation are coming
in from fans to say how much the listeners-in
enjoy the novelty and the musical quality of the
piano and organ duets that have been broadcast
over KFRC by Miss Marjorie Coletti, of Sher-
man, Clay & Co., at the Steinway grand, and
Theodore Strong, Coast representative of the
Aeolian pipe organ. The music broadcast is
arranged for organ and piano and both artists
have pleased the listeners.
Three Steinway Duo-Arts in
Detroit Institute of Art
One Instrument in Each of Two Auditoriums
and a Third on Main Floor, Where Concerts
Are Given Each Sunday Afternoon
DETROIT, MICH., October 29.—A feature of the
equipment of the new Detroit Institute of Art,
one of the finest and most costly buildings of
its kind in the country, is a Steinway Duo-Art
grand, installed on the first floor of the build-
ing, which is played regularly every Sunday
afternoon when the crowds are heaviest and at
intervals during the week. The instrument is
always the center of attraction.
Steinway Duo-Arts are also used in the two
auditoriums of the Institute, one seating about
1,200 and the other 2,500. It is planned to hold
musicales and recitals in the auditorium at fre-
quent intervals during the Fall and Winter
season.
The Institute was opened to the public a
little over a month ago. It was built by public
subscription at a cost of several million dollars
and according to architects is the last word in
art institute buildings. Its popularity is attested
to by the great crowds that visit it daily, par-
ticularly on Sunday.
Solving Radio Problems
The Radio Manufacturers Association, with
headquarters at 1265 Broadway, New York, has
just issued a new manual entitled "Better Radio
Reception," which outlines in great detail the
causes of disturbances in radio receiving sets
and how they may be corrected. The booklet
should be of particular value to dealers, for it
outlines the troubles caused by the power line
transformers, broken feed wires, electrical
household devices, etc., and how they may be
overcome.
Van & Schenck, popular vaudeville artists,
who record exclusively for Columbia records,
have just signed a contract for thirteen weeks
with the Standard Oil Co., New York, to ap-
pear before the microphone for fifteen minutes
each week at $2,000 per appearance. This is
said to make this team the highest-paid radio
artists to date.
Pratt Read
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