Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 5, 1927
31
The Music Trade Review
Rules and Regulations Covering State
and Band Contests Issued by Bureau
Sixty-four Page Volume, Published by the Bureau for the Advancement of Music,
Covers This Entire Movement in Detail and Is of Distinct Value
Elkhart Go. Announces
New and Complete Line
Saxophone Line to Be Completed by Standard
Models Not Heretofore Made by Company
—Priced for Popular Demand
ELKHART, IND., October 29.—-The recent reorgan-
" T H E National Bureau for the Advancement financial support from the public, is a most ef-
ization of the Elkhart Band Instrument Co.,
••• of Music has just issued an impressive new fective means of popularizing what the trade
64-page booklet containing rules and general has to sell. It brings about more than tem- maker of popular-price saxophones, has placed
this company on a more substantial footing, and
information on State and national school band porary results, for a firm foundation is laid
gives opportunity for considerable enlargement
contests which should prove of distinct value for greater results in the future.
and advancement in its operating and sales
in encouraging such contests next year and
activities.
smoothing the way for those who plan to pro-
Its line of saxophones has been rounded out
mote such events. In order that the booklet
by the adoption of standard models not hereto-
may be placed in the hands of as many as
fore made by the company, and in addition to
possible of those who should be interested in
this the company plans to produce the com-
school band contests, copies are being mailed Effective Newspaper Advertising Used by Retail
plete line of band instruments. A new catalog
to 15,000 music supervisors throughout the
Store on This Instrument in Martin Line
illustrating and describing this new line is now
country and also to cover 2,000 directors of
school bands.
A new tenor guitar made by C. F. Martin in preparation and will be ready for distribution
The wide extent of the participation of these & Co., Nazareth, Pa., is being featured by the to the trade throughout the country within a
contests and the interest aroused are indicated
Rudolph Wurlitzer Co. of very short time.
The complete line will be priced for the popu-
by the fact that it was necessary to issue a
New York. The Wurlitzer
sixty-four-page booklet to convey the informa-
store is advertising this in- lar demand, and the new company is, all in all,
C. F. M.rtin & Co.
tion and contain the pictures of the forty-nine
strument in the newspapers in more substantial and progressive position
the world's standard
for over ninety jreati.
winning bands in the different classes of the
with copy as shown in the than ever before.
State and national contests. The growth in the
THE
accompanying reproduction
band contest movement since its inception un-
of one of the ads, and some
VIOLINS
TENOR
BOWS
der the auspices of this bureau and the com-
excellent
business is being
STRINGS
GUITAR
mittee on Instrumental Affairs of the Music
secured
on
the
instrument.
is the newest crea-
tion'of this firm of
Supervisors' National Conference, in 1924, has
AND
The Martin tenor guitar
master instrument
been remarkable. It is indicated by the in- makers.
is retailed at $30. It is
BANJOS
MANDOLINS
creasing size of each successive annual booklet.
tuned and played the same
GUITARS
The booklet issued the first year contained only
as a tenor banjo, and al-
eight pages. The 1927 edition contained forty-
Largest Wholesale
though only recently in-
Musical Merchandise
eight pages and the pictures of thirty-three first
troduced the Martin tenor
House in America
winning bands in the State and national events.
guitar has already become
This year's required sixteen pages more.
exceedingly popular, par-
Buegeleisen & Jacobson
Tuned and played the unit
The contests are now established on a well-
ticularly with tenor banjo
ai a tenor banjo. Although
NEW YORK
only recently introduced
S'7'9 Union Souare
organized basis in eighteen States, in addition
players. Wurlitzer is also
h u already become exceed-
to the New England sectional contest, and iso- ingly popular, particularly
advertising regular Martin
Come in today and try
lated contests in various States which will
guitars from $32.50 up.
one.
NEW—Sold Only by Music Dealers
develop into full State events before long. In
C. F. Martin & Co. op-
BUY A MARTIN
Martin Regular Gtifan
most cases they are under the direct auspices
erate
one
of
the
largest
and
TUXEDO
WZ.S0 Up
of colleges, universities, teachers' associations
most up-to-date factories in
FREE LESSONS
Polishing
Cloth
and school band associations. There was a total
With tiff Cfariitenaen
the country for the manu-
School
of 340 bands competing in the State events of
facture of strictly high-
The twin-face cloth for cleaning and pol-
ishing Saxophones, Trumpets, Banjo and
1927. Of these twenty-three, representing four-
g r a d e guitars, ukuleles,
Drum Rims, etc.
teen States, entered the national. The prospects
m a n d o l i n s , taropatches,
Highly recommended by the leading
for 1928 include not only several additional
tiples, etc. T h e firm
manufacturers. Retail price 50c.
State contests, but also more classes in the
has b e e n manufacturing
Manufactured
by
contests already established and more entries musical instruments for well over ninety years,
in each. An illustration of the growth within and its products are handled by musical instru-
NICOMEDE MUSIC CO.
the States is furnished by Illinois, where the ment dealers in every part of the country.
Altoona, Pa.
number of participants rose from seven, all in Officials of the Martin firm report a strong re-
one class, in 1924, to thirty-three, divided into vival of interest in instruments of the guitar
Consult the Universal Want Directory of
four classes, in 1927. More and more States family, and they expect that this demand for The Review. In it advertisements are inserted
also find it necessary and desirable to arrange guitars will continue to increase right along.
free of charge for men who desire positions.
preliminary district contests, to bring in the
smaller and financially weaker bands. Michigan,
with twenty-five entries last Spring, is looking
forward to nearly twice that number this year.
The University of Minnesota, in charge of
the contest in that State, reports that the piect
is leading to the establishment of new bands
in all sections of the State and the expansion
and general improvement of those already in
existence. Many other States report the same.
Since the development of school instrumental
music through the contests is one of the pri-
mary objectives of the work the committee
feels that its efforts have already borne rich
fruit and that the future is most promising.
The handsome prizes donated by the National
Association of Band Instrument Manufacturers,
Trade Marks Known AM Over the World
and reproduced in the booklet, have done much
Over 150 Styles—Ukuleles, Banjo Ukcs, Banjos, Tenor Banjos, Guitar Banjos,
to make possible the success of these tourna-
Banjo Mandolins, Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
ments and to increase the interest among the
BEST FOR THE PRICE.
school people. Although this branch of the
"Only When Goods Are Well Bought Can They Be Well Sold."
trade has contributed generously to the support
We
are
pioneers in this industry and exclusive manufacturers of musical stringed
of the contests, it should be remembered that
instruments since 1879, selling direct to the retail stores. Why not let us take care
the expense of the host cities in entertaining
of your requirements in our Tine, resulting in larger profits for yourself? Samples
the bands and the traveling expense of the
will speak louder than words. Send for catalog.
visiting bands has aggregated something like
$300,000. This is an instance of how a trade
effort which secures the interest and co-opera-
87*101 Ferry Street
EST. 1879
Jersey City, N . J.
tion of the proper authorities, and through them
Wurlitzer Go. Features
Martin Tenor Guitar
Guitars
DURRO
STEWART
Sovereign and La Scala Stringed Instruments
OSCAR SCHMIDT, Inc.