Music Trade Review

Issue: 1927 Vol. 85 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUJIC TIRADE
VOL. 85. No. 19 Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y., Nov. 5,1927
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The Name Steinway
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iHENEVER the name Steinway
is found upon a piano, it is ac-
cepted without question by art-
ists, the laymen and the trade
as the hall-mark of supreme quality in
piano construction.
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This leadership of the Steinway has been
established as a result of decades of con-
stant adherence to the ideals of the found-
ers of the Steinway house, ideals never
lost sight of by the members of the Stein-
way family who have constantly been
the directional heads of the institution.
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Every detail of Steinway construction is
watched with jealous care by men who
are inspired by pride of name, to adhere
to a standard that has proven its worth
on the leading concert stages of the world
and in the hands of the greatest artists
of their respective generations.
New Steinway Hall, New York
For the dealer to represent the Steinway
locally is a privilege, for the name brings
to his store the reflection of the world-wide
prestige enjoyed by that instrument.
THE INSTRUMENT OF THE IMMORTALS
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of March 3, 1879.
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
NOVEMBER 5, 1927
attemptr
"paint the lily ?"
When a retail business has been operated successfully for twenty-seven years, the judgment
of the men in it as to merchandise and their opinions as to the value of co-operative advertis-
i n g a n c | merchandising plans are worthy of careful consideration.
Smith K.Gerhardt's letter below answers the question "Why should I feature Cable~ma.de
Pianos in my store? 1 * so completely and convincingly that Nothing More Need Be Said to
any thinking Piano Merchant.
Selling Plans
that are as val-
uable as they
are practical.
Advertising As-
sistance that de-
velops profit-
able business.
Unsurpassed High
Quality and Fair
Dealing that estab-
lishes full confi-
dence.
|
Concentration on The
Cable Line that proves
profitable, practical,
satisfactory.
M
National Prestige that
matches Local Reputa-
tion to the benefit of
both.
F your present sales promotional work fails to
measure up to this Standard of Satisfactory Service,
you owe it to yourself to invite a Cable Representative
to call and discuss with you every detail incident to
the perfecting of a Co-operative Association havin
as its sole objective, the further development of your
business in a mutually profitable way.
E COMPANY
Makers of Grand, Upright, Inner-Player and Reproducing Pianos
including Conover, Cable, Kingsbury, Wellington and Euphona
CHICAGO

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