Music Trade Review

Issue: 1927 Vol. 85 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
"Female of Species Is
More Deadly Than Male"
So Thinks A. C. Danz, of the Danz Music Co., Los Angeles,
Whose Sales Force Is Composed Exclusively of Women
Who Have Built Up a Remarkable Record in Selling Pianos
A. C. Danz
C. DANZ, of the Danz Music Co., Los
Angeles, apparently agrees with Kipling
• t h a t "the female of the species is more
deadly than the male," insofar at least as con-
cerns her ability to meet the piano prospect
and get the name on the dotted line. For a
number of years ago Mr. Danz began employ-
ing women to sell pianos and has continued
the practice, which has proven itself sound
through the medium of a heavily increasing sales
volume each year. In addition to possessing
proven selling ability, the ladies of the Danz
organization are distinctly soothing to the eye,
which probably doesn't prove a handicap at all
in encouraging the wary male to produce the
money for a new piano.
Mr. Danz himself, founder and managing
director of the business, has personal charge
of the selling department and the fact that
his sales staff is made up of ladies does not
interfere in the least with a spirited daily and
monthly battle for sales records. Every month
is pulled up to par and often goes considerably
A
Iva June Belew
over the top, because a tally board is kept
showing a record of sales of each individual.
This board is keenly watched by each sales-
woman, and if there is a drop in the sales
thermometer, extra pressure is brought to bear
on the weak spot at once until it is faithfully
brought to normal, or better, or over.
Mr. Danz is a firm believer in the systematic
continuity of advertising and the publicity for
each month is carefully arranged and perfected
well in advance, so that there is no last-minute
placing of poor copy. All departments, too,
are so co-ordinated that from the opening of
the store at 9 a. m. until it closes at 9 p. m.
everything moves with precision.
Himself an accomplished pianist and mu-
sician, Mr. Danz believes in his heart that
every boy and girl should have the benefit of
at least a rudimentary knowledge of the piano
and music generally. Holding these views, he
was one of the first dealers to proceed with the
idea of giving free piano lessons. He opened
studios in his store and at present employs
three first-class women teachers, university
graduates in music, to give free lessons with
every piano sold. It is declared that the lessons
have increased sales, helped collections and
reduced the number of repossessions, while at
business. Miss Arliee Dorris Fenske, for in-
stance, goes in for art after a day of piano
selling, her particular talent lying in the decora-
Marie Ruth Prescott
tion of china, while Hortense Davis has a flair
for the classics in Latin and Greek, and Miss
Iva June Belew goes in strongly for sports
to offset business cares.
Altogether the Danz selling organization is
almost an Adamless Eden, which is considered
unique in the music trade, but it can show
sales records that would keep a male organiza-
tion working overtime to pass and proves cmi-
Arliee Dorris Fenske
the same time benefiting hundreds of boys and
girls.
At the present time the new Los Angeles
Civic Center is being erected near the Danz
Music Co.'s store at 105 North Spring street
and the organization is capitalizing the pub-
licity attending the new center to the extent
of building splendid sales records in the midst
of steam shovels and concrete work. All the
employes of the various departments have been
in the employ of the company for many years
and the result is a wholesome spirit of co-
operation that permeates the entire establish-
ment and has been a distinct factor in the
growth of the business.
The whole staff was particularly enthused
recently when Miss Marie Prescott, of the sales
force, won one of the chief prizes offered by
the Jesse French & Sons' Piano Co. for the
best sales record among the employes of its
representatives. A Style 38 French & Sons'
piano was the prize. Miss Prescott is a
vivacious saleslady and a finished pianist and
musician, finding her relaxation at her own
piano after a busy day at the store.
All the members of the sales staff have some
particular hobby that keeps them fresh after
Hortense Davis
clusively the ability of women properly trained
under capable management and with a real
interest in business to sell pianos successfully.
Mr. Danz is justifiedly proud of his sales staff
and of the sales results that have been obtained
through their efforts since he first conceived the
idea of employing women almost exclusively,
an idea which in practice has been a pre-eminent
success.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
OCTOBER 29, 1927
Philadelphia Association Is Studying
Plan for Permanent Melody Way Studio
Following the flying visit of vice-president
Charles Mclntosh, of the Schumann Piano Co.,
of Rockford, 111., to the Philadelphia retailers,
N. Stetson & Company, 1111 Chestnut street,
there will be shipped to the local representa-
Committee Appointed to Carefully Investigate Feasibility of Plan—Duo-Art to be tives a complete line of Schumann pianos. The
Schumann has been among the popular pianos
Featured at Elks' Club on Special Entertainment Night
that have been featured this Fall and the attrac-
tiveness of the various types now being pro-
PHILADELPHIA, PA., October 24.—An tion. James A. White, representing the Miess-
duced proved excellent sales possibilities.
especially well-patronized meeting of piano ner Institute, laid before the members the plans
Just returned from a tour of the leading cities
dealers was held last Wednesday at the Ben- for continuing the Melody Way Club and was
of
Pennsylvania in the agricultural and min-
jamin Franklin Hotel when the Philadelphia followed by President Ramsdell in an outline
Piano Dealers' Association called a session for of ways and means to promote a permanent in- ing regions, Luke H. Moore, general manager
of N. Stetson & Co., local distributors of the
the purpose of placing before its members the terest through acquisition of a central studio
matter of establishing a permanent studio for under the auspices of the association. Follow- Steinway, reports he found conditions in the
various sections much varied but in all there
the Melody Way Plan. With President G. C. ing the brief talks a committee was appointed
was much optimism over the future of the
to
look
into
the
matter
further
and
to
report
Ramsdell, of the organization presiding, the
music trade. In Lebanon, where the iron trade
•nembers were given an outline of the plans to results at the next meeting after a thorough in-
is
not as favorable, conditions were reported as
institute a permanent central city studio under vestigation of the trade's attitude towards the
fair. In the coal mining territory in Pottsville
control of the Philadelphia Association for the proposition.
and Reading the trade was holding to a fairly
purpose of stimulating an interest in the study
Those attending this meeting were: P. J. Cun-
of piano and its consequent benefits of increased ningham and Thomas Patton, Cunningham Co.; well maintained volume despite the unfavorable
mining operations of the past Summer. In the
sales of instruments in the local trade. Presi- William Grass, M. Grass & Sons; Florence and
dent Ramsdell introduced Joseph Breen, man- George Witney, J. Heppe, C. J. Heppe & Son; agricultural regions conditions were good and
ager of the Melody Way plan, who told of the B. J. Munchweiler, Lit Bros.; Drew Miller, F. there was correspondingly good demand for the
Steinway pianos. In Chambersburg and Al-
interest displayed by those already benefitted by A. North & Company; Carter Ramsdell and
the recent classes conducted throughout the Cassius Ramsdell, G. C. Ramsdell & Sons; toona, where the Pennsylvania R. R. is making
changes in its terminals, the music trade was
Summer with a resume of activities of the Club George Y. Belcher, Charles M. Stieff, Inc.; Her-
less
active. York, Harrisburg and Lancaster en-
as it had been carried out here under sponsor- bert W. Weymann, H. A. Weymann & Sons,
joyed a gratifying seasonal activity.
ship of the dealers affiliated with the associa- and David Jacob, Knabe Warerooms.
Having spent the recent weeks in the wilds of
Canada on a hunting trip after a Summer in
Europe, Howard Vincent, head of the piano
firm bearing his name, is back at his desk in
headquarters here at 838 North Sixth street.
In celebration of the thirty-eighth anniversary
of its founding, the Lit Bros, department store,
has been making the Brambach pianos in the
newest models, the leaders of the piano de-
partment during the past week. Manager Mil-
ton Cohen, of the department, is enthused over
the appeal which the new Brambach in the two-
tone effect in miniature styles has made to
UDWIG Period Grands have, won
patrons of the Lit Store.
unstinted praise from dealers and
President Harry Weymann and H. W. Wey-
music lovers alike. The famed Ludwig
mann, of H. A. Weymann & Sons, 1108 Chest-
tone finds a fitting complement in case
nut street, who have been calling on the trade
work of surpassing beauty.
True to
in Baltimore and Washington.
period, expressive of the highest skill of
Ludwig Grand
The Duo-Art has been selected by Grand
cabinet craftsmen, Ludwig Period
Style S
Exalted Ruler Charles Grakelow, of the Elks,
Grands carry an ever-inspiring message
as an entertainment feature to be held at the
to both eye and ear. You'll be interested
handsome club house of that fraternity here on
in these grands because your customers will be even more in-
election night, November 8. The grand po-
terested. To show a Ludwig Period Grand is to create in the
tentate of the Elks called at C. J. Heppe & Son
mind ot your prospect an unforgettable impression.
store, and made special request that the Duo-
Art be installed in the Elks Club for the elec-
tion eve and that a concert program be arranged
for the members between times while election
returns are flashed on the. screen of the stage
in the auditorium. Mayor Kendrick, of Phila-
delphia who is a close friend of Director Grake-
Willow Ave- and 136th Street
low, in whose cabinet he is retained as head of
New York
the department of Public Welfare, and the chief
executive of the Elks, both have the George
Steck Duo-Art grand pianos.
You Will Be Interested
in Ludwig Period Qrands
L
Ludwig & Co.
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