Music Trade Review

Issue: 1927 Vol. 85 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
OCTOBER 29, 1927
local representative of C. G. Conn, Ltd., Elk-
hart, Ind., finds that Conn moving picture films
are valuable advertising in helping organize
school bands. Working with Rodman Snedekcr,
Well-known Chicago Banjo Expert Chooses and of the Conn Music Center, Mr. Meyers shows
Inspects Each Head Under This Trade-Mark the picture in some school auditorium or the-
atre. Newspaper announcements and descrip-
Personally
tive circulars about the films several days before
the showing usually pack the house with chil-
CHICAGO, III., October 24.—An error was made
in the October IS issue of The Review in giving dren and parents. Following the showing the
the address of the Standard Musical Specialties organization of the new band is explained and
Co., distributor of the Milton G. Wolf Quality cards are passed around the audience to be
Supreme banjo heads. The address of the dis- signed by parents.
Milton G. Wolf Quality
Supreme Banjo Heads
Kesselman-O'Driscoll Go.
Beginning Free Lessons
Milwaukee Music House Will Inaugurate
Courses in All Instruments on October 31
MILWAUKEE, WIS., October 24.—Band instrument
business is receiving further impetus at present
by the offer of the Kesselman-O'Driscoll Co.
store to give free music lessons on any band
instrument to students who enroll in the course
as announced in a local daily. Coupons and
news stories are printed in the paper and those
wishing to take the course must fill out
the coupon, stating the kind of instrument they
are interested in learning to play and whether
or not they have an instrument, etc. Instruc-
Head of Bacon Banjo Co. Makes Number of tion will be given in the cornet, trombone,
snare and bass drums, saxophone, clarinet,
Appearances While in Coast City
banjo, violin, guitar, bass, French horn, mello-
phone, tuba, oboe, bassoon and piccolo, as
PORTLAND, ORE., October 16.—Among the promi-
nent visitors to the music trade of Portland was well as other instruments.
The new course is called "Easy Play Music
Frederick J. Bacon, president of the Bacon
Banjo Co., of Groton, Conn., who spent Oc- Way" and large classes are being organized to
tober 7 and 8 in Portland making his head- study each instrument under competent teach-
quarters at the Sherman, Clay & Co. store. ers of the Kesselman-O'Driscoll Co. in the
While in the city he appeared before the stu- large classrooms now available in their new
dent body of several of Portland's high schools, building. One of the features of the course
at the luncheon of the Shrine Luncheon Club is that the person wishing to study the instru-
and before the Lions' Club, in each case pre- ment, and who has none, will be loaned an
senting a series of selections, among them a instrument by. the Kesselman-O'Driscoll Co.
1
Milton G. Wolf
1
rhapsody on "Old Black Joe," and another num- while he is taking the lessons.
The first classes will be held October 31 and
tributor is 1527 Kimball Building, Chicago, 111., ber, playing two different pieces at the same
and not Kimball avenue, as the former notice time, "The Blue Bells of Scotland" and after the series of lessons in the offer is com-
"Yankee Doodle." Each afternoon Mr. Bacon pleted the forty most apt students will be given
read.
This new banjo head, although just recently was at the small goods department of Sherman, ten additional lessons without any cost in band
introduced to the trade, has created wide at- Clay & Co. where he met banjo teachers and playing. It is probable that bands and orches-
tention for the Quality Supreme heads are the performers, who were invited to meet him by tras may be organized by the different classes,
choice selection and approved heads with which Howard Stanshfield, manager of the depart- and the lessons may have a far-reaching effect
Mr. Wolf has supplied the leading and promi- ment. Many took advantage of the invitation. on the music instrument business in Milwaukee.
The Buech Saxophone Shop, 523 Wells
nent professional trade of Chicago. He recently Mr. Bacon demonstrated his banjo and gave in-
made arrangements to supply these same heads formal talks to his visitors. He had with him street, Milwaukee, has announced that it will
to the profession at large and each head which two of the latest creations of his factory, which carry a complete selection of radios in addition
bears the trade-mark stamp is supplied in con- were of great interest to his visitors. One was to its stock of band instruments. The Kellogg
venient carton and can be used on all standard a $900 banjo, set with rhinestones and an e'x- line will be featured.
act duplication of an instrument made for
makes of banjos.
"The progressive banjoist to-day buys a Frank Reino, premier banjoist of New York.
carefully selected, ready-stretched banjo head, The other was an instrument made especially
correctly processed and dried ready to adjust for Ben Black. The $900 instrument was to be
to his instrument in twenty minutes," said Mr. delivered to a customer in Seattle. The second
Wolf. "My clientele has always consisted of instrument was listed at $500 and was of beauti- Meets With Big Success in Demonstrating
the leading professional artists. In preparing ful tone and artistic design. While in Portland
Bacon Line in Dealers' Stores Through the
and replacing banjo heads according to the Mr. Bacon played over the KOIN, in response
Middle West
specific needs of this trade, my judgment of to the urgent solicitation of the studio man-
ager.
selection and quality is relied upon absolutely.
GROTON, CONN., October 17.—David L. Day, gen-
In permitting the general distribution of this
eral manager of the Bacon Banjo Co., reports
same banjo head under my name I do so with
that Fred Bacon, president of the company, is
the positive recommendation that it is an ex-
having quite a successful trip demonstrating the
cellent head, correctly processed in stretching
Bacon line of banjos in dealers' stores
LEBANON, PA., October 24.—Allen Strohman,
and of the quality demanded and supplied to
throughout the Middle West He played also
who
formerly
played
the
saxophone
and
clarinet
the most discriminating and particular clientele."
in the S. S. "Leviathan" Orchestra and has before several high school audiences, particu-
more recently been a member of the Jan Garber larly in Detroit, St. Paul and Davenport, la. In
Victor Orchestra, demonstrated musical instru- St. Paul he was featured at one of the theatres
ments last week at the Miller Music Store. and in Minneapolis.
ALLENTOWN, PA., October 24.—A. L. Meyers, Mr. Strohman has announced that he will or-
head of the Pennsylvania Band Instrument Co., ganize a dance orchestra in this city.
F. J. Bacon Plays
Before Portland Schools
=
35
David L. Day Is on
Demonstration Trip
Demonstrates Instruments
Uses the Conn Films
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
The Rose-Hill Music Co., which opened a
store about eight months ago on East Grand
River avenue, Detroit, handling small goods,
sheet music and radio, discontinued business.
Consult the Universal Want Directory of
The Review.
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., & Son
Farmwgdak, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
32
The Music Trade Review
Carload Shipment of 3,200 Banjo-Ukes
to Bruno Shows Instrument's Revival
Instruments, Manufactured by Musical Instrument Specialties Co., Elkhart, Ind.,
Bring Immediate Series of Orders to New York Jobber
f NDICATIONS of the revival of trade interest
in the banjo-ukulele were shown in no uncer-
tain fashion recently in the purchase of an entire
carload of these instruments by C. Bruno &
Son, Inc., wholesalers of musical merchandise,
353 Fourth avenue, New York. This concern,
which is the oldest wholesale house in the busi-
ness and will shortly celebrate its one hundredth
anniversary, proved again that age and stability
are not incompatible with enterprise and acu-
men by anticipating the returning demand for
these popular instruments in the purchase of
the carload shown here.
This deal, which brought 3,200 banjo-ukuleles
indicate that they are quick to take advantage
of the opportunity.
"Thirty-two hundred banjo-ukuleles are quite
a few instruments," declared Mr. Sonfield to a
representative of The Review, in discussing the
purchase this week, "but we have noted a de-
cided revival of interest in this popular instru-
ment. This particular number was always one
of the best we have had and when the oppor-
tunity presented itself to provide the trade with
this special purchase, we felt that we could do
the trade a real service. It is gratifying to
notice the rapidity with which the orders have
been coming in on this shipment, which will
OCTOBER 29, 1927
He has always been a favorite, but leaped
into national popularity when he began broad-
casting with his Weymann Banjo, when George
Olsen's Orchestra was on the air from the
Hotel Pennsylvania, New York.
When asked about his banjo, his playing of
which is one of his features, he answered, "A
Weymann, yes, one trial convinced me that
this is the banjo I have always wanted."
Weymann dealers in Philadelphia and New
York, where "Good News" is now playing, and
in other cities where Bob Rice is well known,
have been taking full advantage of his publicity
in window displays and store selling.
Gratz Import Go. Showing
New Jazz Instruments
Joseph Mock, of the William R. Gratz Import
Co., importer of musical merchandise, New
York, is proudly displaying some real novelties
Carload Shipment of 3,200 Banjo-Ukuleles to C. Bruno & Son
to the House of Bruno, was engineered by
Charley Sonfield, the veteran merchandise man-
ager of the company, whose accuracy in pre-
dicting the trend of the trade toward particular
instruments long ago gained him a reputation.
The instruments were the output of the Musi-
cal Instrument Specialties Co., of Elkhart, Ind.,
the largest manufacturer of metal rim banjo-
ukuleles in the country.
The shipment is the largest single shipment
of banjo-ukuleles ever made and every instru-
ment is of the latest model. They are of vari-
ous colors and of popular design, and were
placed upon the market immediately and many
of them are already on dealers' counters
throughout the country or in transit to deal-
ers' stores.
The instruments are of the type listed in the
Bruno catalog as the Maxitone banjo-ukulele
No. 550. They are metal rim bracket style
banjo-ukuleles in very attractive styles and fin-
ishes. They are durable in construction and have
a very snappy tone. They have a seven-inch
metal rim with fancy "f" hole design, closed
resonator back, twelve nickel-plated brackets,
heavy nickel-plated straining hoop, calfskin
head, birch neck finished in color, fancy design
headpiece and patent pegs.
The instruments have been specially priced
and dealers are able to make a special offer to
stimulate Fall business and the results from
the preliminary announcement of the purchase
0
OLIVER DTTSON CQ
BOSTON. MASS
probably be the means of stirring up interest
in another big banjo-ukulele year."
Bob Rice Enthuses Over
His Weymann Banjo
Artist With George Olsen's Music Plays Banjo
Solo Nightly at Performance of "Good
News"
Bob Rice, with George Olsen's Music,
which furnishes the musical program for "Good
Joseph Nicomede a Visitor
to the New York Trade
Among the visitors to the New York trade
last week was Joseph Nicomede, head of the
Nicomede Music Co., Altoona, "Pa. Mr.
Nicomede's company manufactures a number
of accessories that have a ready sale with music
dealers and also publishes a number of popular
methods for playing various instruments. He
reported that he had found no evidences of
trade depression in any of his lines, for he
found that dealers are always able to sell popu-
lar items. Mr. Nicomede promised to make
certain announcements in the near future.
Black Diamond
Strings
0
Manufacturers
Importer* and Jebbera ef
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
ESTABLISHED ISM
in musical instruments for the Fall trade which
are innovations in the way of jazz instruments.
One is a jazz violin, which is a well-made violin
with a bell horn on it, giving a unique tone and
a flash effect for orchestras. Other instruments
of the same type in the collection include a one-
string 'cello with horn, a jazz 'cello with three
horns and a violin with two horns. Mr. Mock
expects that as soon as these instruments are-
shown to the more enterprising dealers there
will be a big demand for them, for the up-to-
date orchestra likes new instruments that will
give novelty and flash.
Bob Rice
News," is one of the big hits of the show.
Each night as the between-the-scenes curtain
goes down there are excited exclamations,
"Here he is!" and he then delights the audience
with collegiate song hits to the accompaniment
of his Weymann Orchestra Banjo.
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.

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