Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 29. 1927
Twenty-four Pianos Used in Concert
Held by Fitzgerald in Hollywood Bowl
Audience of 20,000 People Heard Elaborate Program Under the Direction of Adolph
Pandler, Pianos Playing Eight-Part Counterpoint
T OS ANGELES, October 20.—Musical Los
-'—'Angeles is still talking about the notable oc-
casion some weeks ago when twenty-four
"To a Wild Rose," Liszt's "Love Dreams" and
the "Arkansas Traveler," by Lee Pattison.
The whole concert was a pronounced suc-
Twenty-
four
Pianos
in the
Hollywood
Bowl
pianos were assembled on the stage in the
Hollywood Bowl for use in the presentation
of an elaborate program sponsored by the
Fitzgerald Music Co. The affair was conducted
by Adolph Pandler, who arranged the pianos
to play in eight different parts, very much as
the sections of an orchestra. The soloist was
Calmon Luboviski, the noted violinist, and the
compositions played by the ensemble included
Rachmaninoff's "Prelude Militaire," McDowell's
cess, an audience of 20,000 people being present
and expressing much enthusiasm. The concert
was advertised by eighty billboards situated in
prominent locations in and about Los Angeles,
covered by newspaper advertising and through
the distribution of 40,000 advertising leaflets.
It represented another tribute to the progres-
siveness of the Fitzgerald Music Co., which
had done so much for music generally in Los
Angeles and vicinity.
Marcourt General Manager
of Mattlin Piano Stores
in charge of the arrangements and did an ex-
cellent job.
At the speakers' table were seated George
Martin, Grinnell Bros., toastmaster and chair-
man of the meeting; W. A. Shirk, representing
the Chicago Talking Machine Co.; Miss S. M.
Yates and Mr. Kellogg, Cleveland Talking Ma-
chine Co., and Miss Josephine McKeough,
special representative of the record sales pro-
motion department of the Victor Talking Ma-
chine Co., who delivered the principal address.
Will Have Charge of all Stores in Chain
Operated by That Concern and Have Head-
quarters in Canton
CANTON, O., October 24.—Appointment of E. C.
11
The Music Trade Review
Marcourt, manager of the Globe Piano Co.
here, to general manager of the M. O. Mattlin
chain store system, with headquarters in Cleve-
Consult the Universal Want Directory of
land, has been announced. The Globe store
The Review. In it advertisements are inserted
here is a unit of the well-known chain.
Mr. Marcourt has been with the Mattlin Co. free of charge for men who desire positions.
for the past six years, leaving it in 1923, to be
recalled one year later. Since that time he has
opened the Canton store and managed it.
Upon being promoted to the new position
he was requested to make his headquarters in
Cleveland, but having become attached to this
city it was decided to locate the general offices
for the chain system here. All activities of this
corporation, which includes the Mason & Ham-
lin warerooms, the finest in Cleveland, will be
directed from here.
As soon as alterations have been completed
general offices of the company, with Mr. Mar-
court in charge, will be located at 410 South
Market street.
Hayes Music Go. Suffers
Severe Loss by Fire
Two Fires at Close Intervals Destroy Building
and Stock of Toledo Concern—Expect to Re-
open Before Holidays
TOLEDO, O., October 24.—Recently the Hayes
Music Co., on Superior street, suffered a fire
loss of $5,000. A few days later a second fire
broke out which completely destroyed the
building and stock, with a loss of $40,000. In-
surance of $10,000 was carried, leaving a serious
loss.
Mae Hayes, president, stated that the business
will be resumed as soon as a stock of mer-
chandise can be assembled. Temporary quar-
ters have been opened at 420 Superior street;
the former storeroom will be again occupied
as soon as repairs have been completed.
The house has the Wurlitzer agency here and
does a large business in electrical musical in-
struments. Edison phonographs, radios, records
and small goods are dealt in besides pianos.
It is hoped to get into the new permanent
quarters before the holiday season is over.
New "Black Grows" Record
Stimulates Canton Sales
CANTON, O., October 24.—Moran and Mack's
newest record, Parts 3 and 4 of "The Two
Black Crows," has been . responsible for the
revival of record business at the store of the
D. W. Lerch Piano Co., here, one of the largest
stores in this section merchandising Columbia
records. Demand for this record, as well as
the first record made by the two blackface
artists, is unprecedented in music merchandis-
ing circles here. Interest created by this record
has done much to stimulate sale of other rec-
ords, dealers said. Several times the local
store's consignment of this recording has been
completely sold out.
To Discontinue Business
NEW LEXINGTON, O., October 24.—The Wolfe
Music Co., one of the oldest retail music houses
in this section of Ohio, will discontinue business
soon after the first of November, according to
Mr. Wolfe. The stock of musical merchandise
and radio is being closed out.
Victor Dealers and Staffs
Hold Meeting in Toledo
Local Jobbers Sponsor Event for Purpose of
Encouraging Increased Sale of Better Rec-
ords in That District
TOLEDO, 0., October 22.—On Tuesday evening,
at the Commodore Perry Hotel, a dinner was
tendered to Victor dealers and their workers
jointly by the Cleveland. Talking Machine Co.,
the Chicago Talking Machine Co. and Grinnell
Bros., Detroit. The meeting was full of en-
thusiasm and good feeling and did much to
further the sale of better records in Toledo
and nearby towns. Warren L. Kellogg, district
representative of the Cleveland company, was
The Holland Style Two—48 Inches High
Analyze competition in
really high-grade uprights
at a moderate price. Give
some thought to the mar-
ket—the natural market
and that which can be
stimulated by salesman-
ship.
Then you will realize
what this little Holland up-
right means to the dealer.
Distinctive in appear-
ance . . . musical tone
of outstanding charm . . .
all materials the best and
thoroughly seasoned . . .
and just the right size—
four feet.
HOLLAND PIANO MANUFACTURING CO.
Factory, Menomonie, Wis.
Executive and Sales Headquarters
Metropolitan Bank Building
-
-
Minneapolis, Minn.