Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 22, 1927
The Music Trade Review
Twelfth Merchants' November Campaign
Is Issued by the Brambach Piano Co.
Copy from Last Campaign Used by Brambach Dealers Last Year in Newspapers with
a Total Circulation of 45,000,000—Covers Every Side of Promotion
^
month, November, will sec the launch-
*• ^ ing of the twelfth annual Brambach adver-
tising, promotion and sales campaign, by the
ing the campaign. Even in this case the Bram-
bach Piano Co. volunteers to assume additional
burdens by mailing these sales letters on the
Brambach grands in standard and period cases,
rounds out the campaign appeal.
Each year sees an increasing number of
Brambach dealers making use of the campaign
material and tying up with this national pro-
motion plan of the company, and there is every
indication that next month will see the cam-
paign carried on by dealers to a greater extent
than ever before. Certainly the Brambach
Piano Co. in preparing the material have not
been sparing in time, effort or money, and the
portfolio that presents the campaign to the
USICAL J14ASTERPItCES
For Your Child — /! Brumboth Boh Grand
Companionship—with a Brambach!
The November Dealers' Campaign of the Brambach Piano Co., New York
Brambach Piano Co., New York, for the bene- proper dates direct from factory headquarters
dealer is in every sense a worthy contribution
fit of its dealers in stimulating sales of Bram- to the list of prospects furnished by the dealer, to piano trade literature.
bach small grands for the balance of this year
the latter being required only to furnish the
What a campaign of this sort means when
and well into next. Each year the November necessary postage. Each letter bears the signa- taken full advantage of by those retailers whom
campaign is welcomed with increased enthusi- ture of Mark P. Campbell, president of the com- it is designed to assist may be appreciated from
asm by Brambach dealers and deservedly so be- pany, and this naturally has the effect of im- the fact that last year the Brambach Co. was
cause of the fact that each year, to borrow the pressing the prospect with the fact that the able to check up on dealer advertising during
circus phrase, it is "bigger and better than company thinks enough of his business to have the campaign that appeared in newspapers
ever." In this connection the 1927 campaign the president write direct to him for it.
throughout the nation having a combined cir-
outlined in detail in an imposing portfolio just
A suggestion for a window display featuring culation in excess of 45,000,000, or representa-
sent to Brambach representatives throughout
the Brambach Baby Grand and using effective tive of one-third of the population of the na-
the country is no exception to the rule of an- cutouts of Mother Goose subjects already pre-
tion. The effect of this publicity in promoting
nual improvement, and every detail is of a pared by the company and an abridged catalog the popularity and sale of Brambach instru-
calibre that while naturally intended to promote of convenient mailing and pocket size, showing ments is already self-evident.
interest in and sales of one instrument, reflects
pany during the remainder of the year to
to the credit of the industry as a whole.
crystallize music sentiment in St. Louis and
First in the portfolio is presented a series of
to stimulate business. Other dealers in the
ten striking advertisements designed to be run
city are planning similar projects, but as yet
by dealers in their local newspapers at inter-
vals weekly and semi-weekly throughout No- Aeolian Co. Representative Gives Successful they have not taken tangible form.
Concert Over Radio—Other Houses Develop-
vember and for the first three weeks of De-
ing Promotion Plans
cember, thus carrying the campaign well up to
Christmas. The advertisements themselves rep-
ST. LOUIS, MO., October 17.—With rehabilitation
resent the development of a new idea in piano
ATLANTA, GA., October 17.—W. L. F. Rosen-
publicity, and under the general caption of "The efforts in full sway in the tornado-stricken
blatt, president of the Edico Piano Co., 263
Musical Master Pieces" set forth the appeal of areas of St. Louis, business in the piano and
Peachtree street, reports that his store was
the piano and of piano music to those of all other music trades is rapidly assuming a normal burglarized on the night of October 11 and
ages from childhood to maturity and to the course after the recent slight depression occa- among other items the following Buescher band
peoples of all countries. The illustrations in sioned by the storm.
instruments were taken: Low-pitch trumpet No.
While virtually all of the dealers are planning 9, finish E, No. 214,381; No. 10-22A low-pitch
themselves are of the sort to command imme-
diate attention, and the accompanying text is some form of special activity to accentuate trumpet, finish E, No. 220,078, and case; No.
designed to direct that attention into the chan- business during the remainder of the year, the
126 alto saxophone, low pitch, finish E, No.
nels of sales. Mats of the various advertise- first definite steps in this direction were taken
221,573, and case; No. 128 C melody saxophone,
ments will be supplied to dealers on request and last week by the Aeolian Co. of Missouri with
low pitch, finish E, No. 190,446, and case; No.
the appearance of Fred Colber, Duo-Artist.
without charge.
127 tenor saxophone, low pitch, finish E, No.
Mr. Colber gave a series of comparative re-
An outstanding feature of the promotion cam-
224,449, and case. The numbers and descrip-
paign is the attractive little folder "Sociability citals over radio station KMOX, "The Voice tions are reported in order that dealers may
of
St.
Louis,"
at
the
Scottish
Rite
Cathedral,
and Youth" from the pen of F. Romer, which
watch for them in helping to locate the bur-
Sacred Heart Academy, and at the local head-
presents ably and convincingly the value of
glars.
quarters
of
the
Aeolian
Co.
The
company
bringing the child in contact with good music
and providing that same child with an oppor- utilized the event to send out approximately
tunity for learning to create music for him- 1,700 invitations to people throughout the city
self through the medium of a good piano. For to come to the store to hear Mr. Colber, and
R. L. Lewis has opened a new music store at
mailing purposes this little booklet, with a in addition mailed out approximately 5,000
foreword by Mark P. Campbell, should prove copies of a booklet featuring music apprecia- 3908 Main street, Minneapolis, Minn., handling
Brunswick Panatropes and a full line of radio.
tion. As a result the company reported that
ideal.
Then there are offered to the dealer a series it had derived great benefits.
Consult the Universal Want Directory of
Mr. Colber's appearance is the first of a series
of three convincing and striking sales letters to
be sent to prospects at fortnightly intervals dur- of special events that are planned by the com- The Review.
Golber Broadcasts With
the Duo-Art in St. Louis
Thieves in Atlanta
New Minneapolis Store