Classic Mode

Music Trade Review

Issue: 1927 Vol. 85 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
the Canadian border, and West as far as
Scovey, Mont., over 300 miles. The automotive
equipment required to cover this territory and
make deliveries, includes one large truck with
|
Musical
|
Merchandise
|
Service Depart-
grands in the Mayville, N. D., Normal School,
six uprights and two grands in the State Teach-
ers' College, Valley City, N. D., two grands in
the Normal School, Dickinson, N. D., and
ment,
|
Poppler Piano
|
Company
Well-known Music House Now in Model Busi-
ness Establishment in Four-Story Concrete
Building
Tuiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiilllillir.
Atwood loader, and eight other cars for the
use of salesmen and servicemen.
The Poppler Piano Co. has been particularly
successful in placing instruments in educational
institutions throughout its territory, these in-
stallations including eight uprights and two
eleven uprights, one Ampico and one concert
grand in the State College at Minot, N. D. The
company has also within the past eighteen
months equipped fifty-three bands with C. G.
Conn instruments, a remarkable and outstand-
ing record.
DeForeest Music House
to Wind Up Business
interest in national trade affairs and served as
president of the National Association of Music
Merchants.
The announcement of the liquidation of the
DeForeest business was made the subject of
editorial mention in the local newspapers.
M. V. DeForeest to Close Store in Sharon, Pa.,
and Retire From Active Business—Son to
Head DeForeest Buick Co.
SHARON, PA., October 17.—After sixty years of
serving the musical demands of this city and
vicinity, the DeForeest Pioneer Music House
has announced that the business will be
liquidated and that all the stock, furniture and
recently as a result of the new impetus given
the movement.
Promising reports on the attitude of the
school people are coming to Mr. Tremaine from
a number of other cities also. In Washington,
D. C., for instance, Mrs. Amelia Grimes, who
is in charge of the classes, writes with en-
thusiasm of the large amount of talent revealed
through them and the public interest aroused
in developing that talent.
Landau Bros. Occupy New
Store in Wilkes-Barre, Pa.
s
|
OCTOBER 22, 1927
WILKES-BARRE, PA., October 17.—Landau Bros,
formally opened their new music store at 60
South Main street, this city. The new store is
a model of its kind and is owned by Hyman,
Leo, Nathan and Isadore Laudau, four brothers,
who twenty-eight years ago started in business
in a modest way in Wilkes-Barre. The four
brothers are known far and wide throughout
the Wyoming Valley for their unquestioned
integrity and their ability as business men.
Robert Knecht is manager of the music depart-
ment, with Miss Stella Arner as his assistant.
The firm is the exclusive selling agent for
Luzerne County for the Buescher band instru-
ments, Leedy drums and the Kranich & Bach
pianos. The firm also handles the Victor talk-
ing machines and the Columbia phonographs,
as well as the Victor and Columbia records
and radio. The new building is four stories
in height, of concrete, steel and limestone con-
struction. On the opening day souvenirs were
given to all callers.
Increasing Interest in
Radio Wholesalers Suffer
Piano Glasses in Schools
Heavy Loss From Fire
C. M. Tremaine, Director of National Bureau,
Reports Growing Enthusiasm Among School
Authorities Regarding That Plan
C. M. Tremaine, director of the National
Bureau for the Advancement of Music, who
has been conducting a large correspondence
with school administrative officials on the es-
tablishment of piano classes as part of the
educational system, cites a letter which has
just come to him from Cincinnati as an instance
of what can be done with these classes where
the officials have become genuinely interested.
The letter is from Miss Blanche E. K.
Evans, director of instrumental music in the
Cincinnati public schools, advising Mr. Tre-
maine that she has arranged a series of
seminars led by teachers of wide experience
with the group method, for the benefit of the
twenty young women who are conducting the
piano classes under her direction and who
cover sixty schools among them. She speaks
with pride of the qualifications of her assistants
in group teaching and of the benefits they
PITTSBURGH, PA., October 17.—The entire build-
ing occupied by Ludwig Hommel & Co.,
distributors for the Radio Corporation of
America and one of the largest radio acces-
sories dealers in this section, was destroyed by
fire to-day, entailing a loss of more than $100,-
000.
The fire started in a wholesale clothing store
nearby and within a half-hour had crept into
the Hommel Building. Ludwig Hommel, the
owner of the business, stated that until the
insurance adjusters had made their report he
could not outline any further procedure except
that the firm would be doing business as usual
as soon as a new location could be obtained.
Stieff Concert Grand for
New Chicago High School
The beautiful new Flower High School in
Chicago, the latest and naturally most modern
addition to the public educational institutions of
Flower
M. V. DeForeest
fixtures will be sold. The announcement was
made by M. V. DeForeest, who has been head
of the business since 1900, when he succeeded
.his father, the late W. C. DeForeest, who
founded the store in 1868. Mr. DeForeest plans
to retire from business to a large extent, and
his duties as president of the DeForeest Buick
Co. will be assumed by his son William.
M. V. DeForeest not only built up the busi-
ness of the local music store until it came to
be one of the largest of its kind in this section
of the country, but also did muck for the cause
of music generally. He is credited with being
the originator of the first municipal music week
and was also one of the first to conduct a
piano-playing contest with a grand piano as
prize. He also found time to take an active
High School,
Chicago,
Equipped With
Stieff Concert
Grand
have already derived from the seminars. The
letter follows a visit by Miss Evans to Mr.
Tremaine during the Summer, pursuant to cor-
respondence with the Bureau concerning the
piano classes.
Cincinnati was the first city to establish the
classes a number of years ago, but the activity
was allowed to languish, and has revived only
this city, has been equipped with a Stieff Concert
Grand placed in the auditorium of the school. The
contract for the instrument was secured by
Meyer & Weber, Chicago representatives for
Chas. M. Stieff, Inc., who have also secured the
contract to supply the various other Chicago
schools with concert grands during the current
year.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Rice's Increased Rent
Founded Riceland, Ohio
Music Merchant Beats the Landlord's Game of
100 Per Cent. Increase in Rental by Going Out
and Founding His Own Town With Better Sales
Rice could not see turning any more of his piano or radio talk is interesting to the man
profits over to the landlord and did a very
who must put in many dreary hours on the
unusual thing. First he held a removal sale farm during the Winter. H e takes care of his
(o clean out the stock on hand and then went
obligations promptly and usually selects a bet-
over nine miles into the country between Mas-
ter-grade instrument than does his city brother,
silon and Wooster and started his own town
who is always looking for a bargain and usually
of Riceland with the retail music business as
gets just what he pays for.
the basis for his new merchandising venture.
"When I got the idea of coming here my
He figured that not only would he be free
family thought it a joke. Yes, there may be
from rent, but he would come in contact with
a town on the corner some day. I suppose
new prospects, an opinion that has since proved
there will be. Getting a name for the place
to have been sound.
T. E. Rice
worried me at first. Finally, since this is the
First the music man put up a two-story brick
location of Rice's piano store, Rice's automo-
H E fact that a landlord in Wooster, O.,
raised the rent of the music store occupied building, seventy-five feet long, with storerooms bile store, Rice's Hotel, Rice's golf course and
Rice's everything else, we're going to call it
by T. E. Rice from $75 to $150 a month on the ground floor and hotel rooms above.
Riceland."
is responsible for the fact that the map of Ohio Back of it he built a brick garage and an auto-
now shows a new town by the name of Rice- mobile service station. In the center of the
land, located on the Orrville road where it building is the restaurant and hotel entrance.
joins the Lincoln Highway, for that is the way At one end is the piano and music store and
Mr. Rice took to solve his high-rent question. at the other end the auto accessories stock.
A gasoline station is in front and a golf
AKRON, O., October 15.—The Mitten Piano Com-
Riceland is a town of small population, but
course
across
the
road.
Rice
with
his
pany,
New Masonic Temple Building, an-
it boasts a good hotel, restaurant, piano and
music store, an automobile accessories store, wife and sons conduct
a garage, a nine-hole golf course and a real the different enter-
personally,
estate business. It is located amid rich corn- p r i s e s
with
the
exception
of
fields and surrounded by farms and a number
of villages of three or four hundred population, the restaurant a n d
but there is enough business to- produce a garage, which a r e
revenue which last year amounted to $50,000 leased to others. He
and promises to reach the $75,000 mark this himself devotes most
of his time to selling
year.
pianos
and o t h e r
On numerous occasions piano dealers have
branched out into other lines of business and musical merchandise,
into politics with considerable success, but it i n c luding p h o n o -
graphs, records and
is believed that Mr. Rice is the first and only
sheet
music. He car-
dealer who has been moved by force of cir-
ries a stock of some
cumstances, coupled with an abundance of
twenty-five pianos of
courage and confidence, to establish a town of
his own, in what is practically the middle of a various makes and
last year sold over
seventy-acre farm.
The Center of the Town of Riceland
Mr. Rice has been in the music business for seventy instruments.
nounces it has been given representation of the
An
outstanding
feature
of
the
move
is
that
a number of years, and until after the war
Kroeger line of pianos. The complete line was
conducted a store in Wooster, taking the ups it has put Mr. Rice in close touch with a large
presented on the floor of the piano salon the
and downs of the trade as they came, and rural population which ordinarily is not reached
past week.
directly
from
the
larger
cities.
He
found
that
succeeding in a very substantial measure in
the
farmers
had
money
and
were
willing
to
building up a good business. After the war
The Standard Music Co., Waco, Tex., has
he was compelled to face the problem of getting buy. Moreover, the great majority of them
are willing to pay cash or sign short-term been incorporated with a capital stock of $1,000;
the instalment dollar from the prospect in com-
petition with the automobile man, the vacuum contracts, which has not been altogether dis- the incorporators are Herbert L. Standard, Alex
H. Sanger and Asher S. Sanger.
cleaner salesman, and the hundred and one pleasing to Mr. Rice.
"I
work
on
the
ruralite
to
a
large
extent,"
other active interests who were fighting to the
The Cammack Piano Co., which has been lo-
said Mr. Rice. "He is a good prospect,
same end. In the middle of this battle for
cated
at 828 Nicollet avenue, Minneapolis, Minn.,
usually
prosperous,
especially
when
the
crops
business the landlord doubled the rent on the
store on the plea of having to pay higher are good. The average farmer is always will- has leased new quarters at 20-22 Eighth street
ing to give you a few minutes of his time. A and will remove there shortly.
taxes.
T
* To Handle the Kroeger
NEWARK N. J,
ESTABLISHED 1862
ONE:
GRANDS
OF AMERICA'S
FINE PIANOS
UPRIGHTS
THE LAUTER-HUMANA

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