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IN THE WORLD OF MUSIC PUBLISHING
Even the Haberdashers
Harry Von Tilzer Issues
Appreciate "Study in Blue"
a New Comedy Song
Shirt Shop in Paramount Theatre Takes
Advantage to Tie-Up With Whiteman Pres-
entation of That Number
MORE PROFIT ffi DEALER
OUR NEW RETAIL PRICE OF
"Svengali, the Pest From Budapest," Recently
Added to Catalog, Being Featured by Promi-
nent Artists
During the recent appearance of Paul White-
A new comedy song called, "Svengali, the
man and his Orchestra at the Paramount Pest From Budapest," has just been added to
Theatre, New York, where his act was featur- the Fall catalog of the Harry Von Tilzer Music
ing "A Study in Blue," a novel tie-up was Publishing Co., New York, and has already be-
worked out by the National Shirt Shops in gun to take on before the orchestrations or
their show window in the Paramount Building sheet music have returned from the printer.
facing Times Square. Through the use of a George Olsen and His Music have been using
deceiving photographic cut-out the life-size the number, as well as Van and Schenck, and
figure of Paul Whiteman was made to dominate other big acts are making requests for it. The
the display, coupled with a copy of "A Study number was written by Jack Meskill, John Siras,
in Blue" on a music stand before him. The Allan Fredericks and Joe Schuster and was in-
balance of the window was dressed with blue troduced here and there in manuscript before
shirts and ties as an effective background.
Harry Von Tilzer decided to publish it. The
"A Study in Blue" is considered by many music has plenty of zip, being in a minor key,
as the most important novelty number since and the words are humorous and catchy
throughout. The orchestrations will be printed
within another week or so.
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
mamma - F A M O U S
MctfJNLEY
TWENTY CENT
A>&
MUSIC
sgs t <
jp.
Radio Credited With
Flood of New Songs
'Jree Catalogs with
fort ,io^V;
^
Demands of Radio Entertainers Responsible for
Great Number of New Releases, Declares
Mills
?.*'
/
Jack Mills, president of Jack Mills, Inc., New
York, has just returned from a trip through the
Middle West, where he caught dealer reaction
on the sheet music situation. "Music counters
are now overflowing with titles, put out as a re-
sult of demands from radio entertainers," Mr.
Mills stated this week. "This is one business
where quantity does not mean success, when
the quantity pertains to lots of individual
songs," he added.
In spite of the flood of popular songs, Mr.
Two "Studies in Blue"
Mills stated, however, that several Mills num-
the "Rhapsody in Blue," and like that selection bers are proving very popular. The best liked
has been used by Whiteman and other orches- are "Flapperette," "I Can't Believe That You're
tras as a tone-poem in the jazz idiom. D. in Love With Me," "Dizzy Fingers" and
Savino is the composer of the number, which "Soliloquy." Jack Mills, Inc., announces the
is published by the Robbins Music Corp., New appointment of Miss Lilian Utal, well-known
York. Due to the success of "A Study in Blue" New York newspaper woman, who will handle
with orchestra, the number has just been re- all the exploitation and publicity campaigns be-
leased as a piano solo by the Robbins Music ing planned to push Mills' songs.
Corp.
Consult the Universal Want Directory of
The Review.
PAUL WHITEMAN
presents a
Modern Masterpiece
For The Piano
STUDY IN BLUE
by
'^
D. SAVINO
Now Being Featured by
PAUL WHITEMAN AND HIS
CONCERT ORCHESTRA
ROBBINS MUSIC CORPORATION •
799 Seventh Avenue.New York
New Ernest R. Ball Album
Sets New Sales Record
The initial sales of the new Ernest R. Ball
album, published by M. Witmark & Sons, New
York, have already set a new record in the his-
tory of the firm and a number of dealers, in
fact, have sold out their stock and have re-
ordered. The unexpected death of this popular
writer of melodies made an unusually deep im-
pression on his hundreds of thousands of ad-
mirers and their interest is being reflected in
the sales of the Ball Album, which contains
fifteen of his best songs.
Revival of _^After YouVe _
Gone" Bringing Sales
The recent revival of "After You've Gone"
on the part of Will Von Tilzer, president of the
Broadway Music Corp., New York, resulting
in new releases of the number on nearly a dozen
mechanicals, has also had its effect in sheet
music sales. During the past week orders for
32
pay for your
d
SKINLEY
•
MUSIC CO.CH
f i 1 ^ CHICAGO
fifty and hundred lots have been received from
music departments in the cities of five different
States, indicating a widespread demand for the
hong.
Featuring Jonas' Course
A descriptive pamphlet, designed as a short
talk with piano students and teachers on the
merits of the Master School of Modern Piano
Playing by Alberto Jonas is being distributed to
the trade by Carl Fischer, Inc., New York, for
the use of dealers on their own mailing lists.
A brief survey of the first five volumes of the
series is given in the pamphlet as well as a
prospectus of the sixth and seventh volumes,
which are in preparation. Dealers are being
urged to have their clerks enter the sales com-
petition for the Jonas series, for which cash
awards totaling $500 will be given. The sales
contest closes March 28, 1928.
Harry Von Tilzer's
3 Big Hits
WHETHER IT RAINS
WHETHERJT SHINES
ALL 1 WANT IS
JUST^YOUR LOVE
WHEN ITS NECKING
TIME IN GREAT NECK
HARRY VON TILZER MUSIC
PUBLISHING CO.
1587 Broadway
New York City