Music Trade Review

Issue: 1927 Vol. 85 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REVIEW
THE
VOL. 85. No. 17
Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y., Oct. 22,1927
8ln
*j£.
Service Departments
As Sales Builders
Elaborate Equipment of the Poppler
Piano Co. i n Piano, Radio and Small
Goods Departments Shows Their Value
department there is incoiporated in 1919 with J. A. Poppler, presi-
provided equipment dent; G. J. Gislason, and G. A. Fjeldstad, vice-
to repair and service presidents, J. H. Void, treasurer, and H. E.
Payne, secretary. The company succeeded to
all makes of radio,
with a man in charge tlie business of the Stone Piano Co. and is cap-
who has a wide italized at $100,000.
The lines carried include the Chickering, with
knowledge of radio
construction.
the Ampico, the J. & C. Fischer, Kurtzmann,
I'ush & Lane, the Cable Company lines, Story
T h e accompanying
illustrations afford an & Clark, Gulbransen, Schiller, Starr, and the M.
Piano Service Section Poppler Piano Co.
excellent idea of the Schultz piano, together with Victor, Columbia
HEN a piano, a phonograph, a radio space devoted to these several departments and and Edison phonographs and records, C. G.
or a band or orchestra instrument the manner in which they are equipped. It has Conn and American Professional band instru-
in Grand Forks, N. D., or environs re- been said that in many instances 80 per cent or ments, Penzler & Mueller flutes and clarinets,
quires repairs or adjustment, it is not a simple more of the sales have been made upon the Slingerland banjos, Ludwig drums, a complete
matter for the dealer to turn that instrument recommendation of satisfied customers to their stock of teaching and popular sheet music, and
over to the factory or the nearest jobber and friends and this reflects good servicing, for the various makes of radio receivers.
let him worry about putting it into condition. owner of an instru-
Of course, it is possible to depend upon the fac- ment of any kind is
tory or the jobber but the dealer who does so satisfied only when
is not likely to point with pride to any long list that instrument is in
<>f satisfied customers, for the average man proper playing con-
doesn't want to wait several weeks without trfe dition. It is in rec-
use of his instrument while it is being put into ognition of this fact
that the P o p p l e r
first-class shape.
It has been this recognition of its obligation Piano Co. has devoted
to render proper service to customers that has so much space in its
been largely responsible for the success of the new store to servic-
Poppler Piano Co., Grand Forks, which only ing facilities.
recently occupied a new store comprising 15,000
For the use of the
square feet of floor space, this being the second s e r v i c e department
move to larger quarters made by the company there are maintained
several trucks for the
since it was established in 1919.
A feature of the new Poppler store is the purpose of going out
liberal space given over to the various repair over the territory and
departments, each equipped in a thoroughly bringing in instru-
modern manner and with facilities that make ments in need of
it possible to handle practically any repair job, attention, as well as
even including the actual rebuilding of the in- for returning those
strument. The piano finishing and repair de- instruments to the
Radio Service Section, Poppler Piano Co.
partment, for instance, is in charge of compe- owners when the re-
The company maintains a sales force of
tent repair men who have the ability, plus the pairs have been completed. This phase of the
equipment, for replacing any part of the piano service is logical inasmuch as the Poppler seven men in the piano department who cover
and of refinishing the case entirely. In the Piano Co. covers a wide territory and its sales- a territory of several hundred square miles
band instrument repair section there are fac- men do much of their work through the medium
ranging from Bemidji, Minn., in the East, 150
tory trained men capable of handling the most of cars and trucks.
miles south of Grand Forks, 100 miles north of
delicate repair jobs, and in the radio repair
The Poppler Piano Co. was established and
(Continued on page 4)
W
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
the Canadian border, and West as far as
Scovey, Mont., over 300 miles. The automotive
equipment required to cover this territory and
make deliveries, includes one large truck with
|
Musical
|
Merchandise
|
Service Depart-
grands in the Mayville, N. D., Normal School,
six uprights and two grands in the State Teach-
ers' College, Valley City, N. D., two grands in
the Normal School, Dickinson, N. D., and
ment,
|
Poppler Piano
|
Company
Well-known Music House Now in Model Busi-
ness Establishment in Four-Story Concrete
Building
Tuiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiilllillir.
Atwood loader, and eight other cars for the
use of salesmen and servicemen.
The Poppler Piano Co. has been particularly
successful in placing instruments in educational
institutions throughout its territory, these in-
stallations including eight uprights and two
eleven uprights, one Ampico and one concert
grand in the State College at Minot, N. D. The
company has also within the past eighteen
months equipped fifty-three bands with C. G.
Conn instruments, a remarkable and outstand-
ing record.
DeForeest Music House
to Wind Up Business
interest in national trade affairs and served as
president of the National Association of Music
Merchants.
The announcement of the liquidation of the
DeForeest business was made the subject of
editorial mention in the local newspapers.
M. V. DeForeest to Close Store in Sharon, Pa.,
and Retire From Active Business—Son to
Head DeForeest Buick Co.
SHARON, PA., October 17.—After sixty years of
serving the musical demands of this city and
vicinity, the DeForeest Pioneer Music House
has announced that the business will be
liquidated and that all the stock, furniture and
recently as a result of the new impetus given
the movement.
Promising reports on the attitude of the
school people are coming to Mr. Tremaine from
a number of other cities also. In Washington,
D. C., for instance, Mrs. Amelia Grimes, who
is in charge of the classes, writes with en-
thusiasm of the large amount of talent revealed
through them and the public interest aroused
in developing that talent.
Landau Bros. Occupy New
Store in Wilkes-Barre, Pa.
s
|
OCTOBER 22, 1927
WILKES-BARRE, PA., October 17.—Landau Bros,
formally opened their new music store at 60
South Main street, this city. The new store is
a model of its kind and is owned by Hyman,
Leo, Nathan and Isadore Laudau, four brothers,
who twenty-eight years ago started in business
in a modest way in Wilkes-Barre. The four
brothers are known far and wide throughout
the Wyoming Valley for their unquestioned
integrity and their ability as business men.
Robert Knecht is manager of the music depart-
ment, with Miss Stella Arner as his assistant.
The firm is the exclusive selling agent for
Luzerne County for the Buescher band instru-
ments, Leedy drums and the Kranich & Bach
pianos. The firm also handles the Victor talk-
ing machines and the Columbia phonographs,
as well as the Victor and Columbia records
and radio. The new building is four stories
in height, of concrete, steel and limestone con-
struction. On the opening day souvenirs were
given to all callers.
Increasing Interest in
Radio Wholesalers Suffer
Piano Glasses in Schools
Heavy Loss From Fire
C. M. Tremaine, Director of National Bureau,
Reports Growing Enthusiasm Among School
Authorities Regarding That Plan
C. M. Tremaine, director of the National
Bureau for the Advancement of Music, who
has been conducting a large correspondence
with school administrative officials on the es-
tablishment of piano classes as part of the
educational system, cites a letter which has
just come to him from Cincinnati as an instance
of what can be done with these classes where
the officials have become genuinely interested.
The letter is from Miss Blanche E. K.
Evans, director of instrumental music in the
Cincinnati public schools, advising Mr. Tre-
maine that she has arranged a series of
seminars led by teachers of wide experience
with the group method, for the benefit of the
twenty young women who are conducting the
piano classes under her direction and who
cover sixty schools among them. She speaks
with pride of the qualifications of her assistants
in group teaching and of the benefits they
PITTSBURGH, PA., October 17.—The entire build-
ing occupied by Ludwig Hommel & Co.,
distributors for the Radio Corporation of
America and one of the largest radio acces-
sories dealers in this section, was destroyed by
fire to-day, entailing a loss of more than $100,-
000.
The fire started in a wholesale clothing store
nearby and within a half-hour had crept into
the Hommel Building. Ludwig Hommel, the
owner of the business, stated that until the
insurance adjusters had made their report he
could not outline any further procedure except
that the firm would be doing business as usual
as soon as a new location could be obtained.
Stieff Concert Grand for
New Chicago High School
The beautiful new Flower High School in
Chicago, the latest and naturally most modern
addition to the public educational institutions of
Flower
M. V. DeForeest
fixtures will be sold. The announcement was
made by M. V. DeForeest, who has been head
of the business since 1900, when he succeeded
.his father, the late W. C. DeForeest, who
founded the store in 1868. Mr. DeForeest plans
to retire from business to a large extent, and
his duties as president of the DeForeest Buick
Co. will be assumed by his son William.
M. V. DeForeest not only built up the busi-
ness of the local music store until it came to
be one of the largest of its kind in this section
of the country, but also did muck for the cause
of music generally. He is credited with being
the originator of the first municipal music week
and was also one of the first to conduct a
piano-playing contest with a grand piano as
prize. He also found time to take an active
High School,
Chicago,
Equipped With
Stieff Concert
Grand
have already derived from the seminars. The
letter follows a visit by Miss Evans to Mr.
Tremaine during the Summer, pursuant to cor-
respondence with the Bureau concerning the
piano classes.
Cincinnati was the first city to establish the
classes a number of years ago, but the activity
was allowed to languish, and has revived only
this city, has been equipped with a Stieff Concert
Grand placed in the auditorium of the school. The
contract for the instrument was secured by
Meyer & Weber, Chicago representatives for
Chas. M. Stieff, Inc., who have also secured the
contract to supply the various other Chicago
schools with concert grands during the current
year.

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