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REVIEW
THE
VOL. 85. No. 17
Published Weekly. Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y., Oct. 22,1927
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Service Departments
As Sales Builders
Elaborate Equipment of the Poppler
Piano Co. i n Piano, Radio and Small
Goods Departments Shows Their Value
department there is incoiporated in 1919 with J. A. Poppler, presi-
provided equipment dent; G. J. Gislason, and G. A. Fjeldstad, vice-
to repair and service presidents, J. H. Void, treasurer, and H. E.
Payne, secretary. The company succeeded to
all makes of radio,
with a man in charge tlie business of the Stone Piano Co. and is cap-
who has a wide italized at $100,000.
The lines carried include the Chickering, with
knowledge of radio
construction.
the Ampico, the J. & C. Fischer, Kurtzmann,
I'ush & Lane, the Cable Company lines, Story
T h e accompanying
illustrations afford an & Clark, Gulbransen, Schiller, Starr, and the M.
Piano Service Section Poppler Piano Co.
excellent idea of the Schultz piano, together with Victor, Columbia
HEN a piano, a phonograph, a radio space devoted to these several departments and and Edison phonographs and records, C. G.
or a band or orchestra instrument the manner in which they are equipped. It has Conn and American Professional band instru-
in Grand Forks, N. D., or environs re- been said that in many instances 80 per cent or ments, Penzler & Mueller flutes and clarinets,
quires repairs or adjustment, it is not a simple more of the sales have been made upon the Slingerland banjos, Ludwig drums, a complete
matter for the dealer to turn that instrument recommendation of satisfied customers to their stock of teaching and popular sheet music, and
over to the factory or the nearest jobber and friends and this reflects good servicing, for the various makes of radio receivers.
let him worry about putting it into condition. owner of an instru-
Of course, it is possible to depend upon the fac- ment of any kind is
tory or the jobber but the dealer who does so satisfied only when
is not likely to point with pride to any long list that instrument is in
<>f satisfied customers, for the average man proper playing con-
doesn't want to wait several weeks without trfe dition. It is in rec-
use of his instrument while it is being put into ognition of this fact
that the P o p p l e r
first-class shape.
It has been this recognition of its obligation Piano Co. has devoted
to render proper service to customers that has so much space in its
been largely responsible for the success of the new store to servic-
Poppler Piano Co., Grand Forks, which only ing facilities.
recently occupied a new store comprising 15,000
For the use of the
square feet of floor space, this being the second s e r v i c e department
move to larger quarters made by the company there are maintained
several trucks for the
since it was established in 1919.
A feature of the new Poppler store is the purpose of going out
liberal space given over to the various repair over the territory and
departments, each equipped in a thoroughly bringing in instru-
modern manner and with facilities that make ments in need of
it possible to handle practically any repair job, attention, as well as
even including the actual rebuilding of the in- for returning those
strument. The piano finishing and repair de- instruments to the
Radio Service Section, Poppler Piano Co.
partment, for instance, is in charge of compe- owners when the re-
The company maintains a sales force of
tent repair men who have the ability, plus the pairs have been completed. This phase of the
equipment, for replacing any part of the piano service is logical inasmuch as the Poppler seven men in the piano department who cover
and of refinishing the case entirely. In the Piano Co. covers a wide territory and its sales- a territory of several hundred square miles
band instrument repair section there are fac- men do much of their work through the medium
ranging from Bemidji, Minn., in the East, 150
tory trained men capable of handling the most of cars and trucks.
miles south of Grand Forks, 100 miles north of
delicate repair jobs, and in the radio repair
The Poppler Piano Co. was established and
(Continued on page 4)
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