Music Trade Review

Issue: 1927 Vol. 85 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 15, 1927
Musical Merchandise Trade of New York
to Hold General Meeting on October 18
Gathering at the Cafe des Beaux Arts Will Be Under the Auspices of the Musical Mer-
chandise Manufacturers and Musical Instrument Dealers Associations
\ / I E M B E R S of the New York musical mer-
chandise industry will attend in a body
a monster trade rally that has been called
for the evening of Tuesday, October 18. It
will be held at the Cafe des Beaux Arts, Sixth
avenue and Fortieth street, New York, and
will be preceded by a dinner at 7 o'clock.
According to the announcement the meeting
will be of a most important nature. Several
issues vital to the trade are on the program
for discussion, and for this reason it merits the
attendance of every member of the trade who
has at heart not only the best interests of his
own business, but those of the trade at large.
There are two musical merchandise associa-
tions in the East, namely, the Musical Mer-
chandise Manufacturers' Association (Eastern
District) and the Associated Musical Instru-
ment Dealers of New York. While this meeting
will be not exactly a joint meeting of the two
bodies, it will be held under the auspices of
both associations. The general chairman of
the meeting will be Henry Gerson, of Carl
Fischer, Inc., president of the Associated
Musical Instrument Dealers of New York.
"It is to be hoped that every member of
the trade who can possibly arrange his affairs
to do so will be there Tuesday evening," stated
a prominent trade leader this week. "No in-
dustry can elevate its standards without a
substantial majority of its individual members
working in active co-operation with each other
in promotional work that is for the best in-
terests of all. Without a strong association
any branch of business is extremely unlikely
to achieve maximum efficiency in promoting
its own welfare.
"This industry must face the fact that it is
getting a great deal of brisk competition from
a wide diversity of other lines which confronts
those in the musical merchandise trade with
the necessity of joining hands in meeting the
problems of the hour, those problems which
must be faced and solved if the music business
is to be carried on successfully.
"It is an unfortunate fact that in the case
of musical merchandise trade in the East, asso-
ciation interest is at a low ebb. There seems
to be no other reason for this except the fact
that members have been careless in attending
meetings. We have two very good associa-
tions, both of which are headed by eminently
qualified trade leaders in David L. Day and
Henry Gerson. In the short period of exist-
ence of these two bodies they have achieved
much in the way of promotional activity and
trade reform.
"The big obstacle, however, in the path of
progress of these organizations has been the
lack of support by trade members, who have
been sharing the benefits of the association
work but have neglected to participate in the
association meetings.
"This gigantic trade rally has been called
to stimulate and rekindle the flame of interest
in the Eastern musical merchandise men in
these trade associations, and in order to make
OLIVER DITSON CQ
BOSTON. A1AS5
Mannfaeturera
Importers and Jebb«ra of
MUSICAL
MERCHANDISE
Attract!™ Specialtm
Modern S e r v i c e
K8TABLI8HBD 1U4
29
The Music Trade Review
it as impressive as possible both associations
are co-operating in the meeting."
It is expected that one of the addresses of
the evening will be given by a guest of the
meeting, William J. Haussler, president of the
National Musical Merchandise Association, who
is regarded as one of the most interesting
speakers in the trade, as well as one of its
most inspiring leaders.
New Chart System
for Harmonica Bands
Prepared by Sam A. Perry, It Is Purchased by
M. Hohn«r, Inc., Under Title of "Hohner
Harmony Charts"
A chart system for the organization of har-
monica bands and orchestras has been devised
by Sam A. Perry, pianist and composer, and
of players should be segregated into four dif-
ferent divisions, soprano, alto, tenor or bass,
with more in the soprano division than in any
other, for this is the part that carries the com-
position's melody.
Sam A. Perry has been prominently identified
with the harmonica movement that is sweeping
the country. He has trained and directed a
number of harmonica bands, several of which
have been heard over the radio, and has pre-
pared a volume of ensemble music for the har-
monica. He is a graduate of the Royal Imperial
Academy in Vienna and an active member of
the American Society of Authors, Composers
and Publishers. He directed the famous
Hohner Ensemble featured during the Hohner
Hour on the radio last season, which was so
widely popular.
Selections included on the charts are
"America," "My Bonnie Lies Over the Ocean,"
"Drink to Me Only With Thine Eyes," "Silent
Night," "Lead Kindly Light," "Maryland, My
Maryland," "Aloha Oe" and "The Battle Hymn
of the Republic."
New King Agents
CLEVELAND, O., October 10.—Buck Dolan, sales
representative of the H. N. White Co., maker of
CLASS
HOHNER HARMONY CHART NO. 1
DIRECTOR
i
By SAM A. PERRY
Facsimile of
New Hohner
I Harmony Chart
H
1
System
published by M. Hohner, Inc., New York, for
distribution by music dealers in furthering the
development of harmonica music. This system,
which promises to be one of the greatest single
•steps forward in the advancement of musical
education of the youth on the harmonica, was
the idea of William J. Haussler, general man-
ager of the Hohner organization, who com-
missioned Mr. Perry to execute it.
After several months of careful and thorough
study and work Mr. Perry completed the
charts, which have been copyrighted and pub-
lished by M. Hohner, Inc., under the name
"Hohner Harmony Charts." They are printed
on bright yellow cardboard and show in large
print for display before the entire class four
harmonica parts and piano accompaniment.
Each note in the harmonica parts is shown in
simplified "Blow or Draw" fashion.
The reverse side of the charts gives com-
plete printed instructions covering the organ-
ization, training and direction of a harmonica
band. This work assumes that the players have
a fundamental knowledge of harmonica playing,
otherwise they are urged to secure copies of
the famous Hohner instruction books. Groups
King band instruments, is turning in good re-
ports from the road. As a result of recent visits
of Mr. Dolan, new King representatives have
been appointed in the Waltham Piano Co., of
Wisconsin, and Fischer Seibert, of Spring-
field, 111.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
jigj)"The Quality Supreme "
WANTED
Traveling Salesman for Martin Guitars, Mando-
lins, and Ukuleles. Man of wide experience
preferred.
,,
,,,
MUSICAL INSTRUMENT
and SPECIALTY CASES
C. F. MARTIN & CO., Inc,
GEIB & SCHAEFER CO.
Nazareth, Pa.
Mfg. by
Est. 1899
1751-9 N. Central Park Ave.
Chicago, 111.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
30
The Music Trade Review
OCTOBER 15, 1927
Ben Black Finds
Vega Is His Choice
York Week Celebrated
by W. J. Dyer & Bro.
mother-of-pearl design and the beautiful carv-
ing on the neck of the instrument.
"He then strummed the strings and was much
pleased with the tone. I told him that the
Make Special Display of York Instruments in Vega Co. took great care in the manufacture of Well-known Musician Steadily Increasing Popu-
its banjos and that it took a year to produce the
larity—Some of His Latest Engagements
Store and at the Minnesota State Fair
instrument he then held. He replied that the
BOSTON, October 10.—Ben Black is a name to
work of master hands was evident in every
GRAND RAPIDS, MICH., October 10.—York Band
Instrument Week was recently celebrated in part of the banjo. He further said that it was conjure with, for the young man, who is one of
Si. Paul, Minn., by W. J. Dyer & Bro., rep- the best banjo he ever had seen but I told him the big boosters for the Vega instruments, is
rapidly making a name for himself all over the
country. It was not so very long ago he was
surprising the Pacific Coast by his musical ac-
tivities where he soon became one of the most
popular directors there. He had often appeared
in the East with Art Hickman's orchestra and
the patrons of the New Amsterdam roof gar-
den, in New York, can bear testimony to the
sort of work he had been doing for he fre-
quently had been singled out for special com-
mendation. Returning to California Black
formed his own orchestra and played in many
(A the leading picture houses up and down the
coast, his last engagement there being at the
Metropolitan Theatre in Los Angeles.
Soon attracting the attention of Publix and
Paramount Black was engaged for their stage
band, and again reaching New York he was in-
W. J. Dyer & Bro. Display of York Line
vited to conduct Paul Whiteman's orchestra,
resentatives of the York Band Instrument Co. that the Vega Co. was making instruments which he did for a time at the Paramount thea-
in that city, according to reports received by even superior to this one. As Heifetz was tre.
All the while it was his refined and gen-
.Karl B. Shinkman, sales manager of the York about to sign his name he played a few notes erally dignified manner that seemed to win for
concern. The Dyer firm staged one of the most and commented on the trueness of the frets and
elaborate as well as most interesting displays of notes. He then signed the banjo on the rim
musical merchandise ever seen in the Northwest and as we were saying good-bye his parting
and also made a specialty of York week at the words were: 'You have a fine instrument Mr.
Minnesota State Fair where thev displayed Bowlly'."
York products. The completeness of the dis-
play aroused great interest and the reports have
it that many sales were started on the way.
Famous Violinist Admires
Artist's Vega Banjo
Heifetz Autographs Instrument of A. Bowlly
During Meeting in Singapore, Straits Settle-
ments
BOSTON, October 10.—Having in mind the bright
idea of getting his Vega banjo autographed by
so famous a violinist as Jascha Heifetz, A.
Bowlly, one of the Vega artists, was thus
brought into close touch with a musician who
holds a commanding place in the world of art.
All this happened in Singapore, and the details
of the pleasant interview came to the Vega Co.,
banjo manufacturers, 155 Columbus avenue. Mr.
Bowlly with his Vega banjo was a member of
Le Quimes Orchestra, Raffles Hotel, in that
far-off city of the East, and in telling about it,
writes:
"I went in to see Mr. Heifetz and opened my
case, and as soon as he saw the banjo he re-
marked what a beautiful and elaborate instru-
ment it was. He examined the banjo closely,
looking for some time at its beautiful and rigid
construction. He then asked me where I would
like him to sign his name. I took the banjo
from him, and having removed the resonator
his interest in this feature prompted him to ask
more about its use and value to the tone. Of
course, I told him that the resonator greatly im-
proved the tone of the instrument, and he then
proceeded to marvel at the inlay work, the
Elhhart,
is foremost in
Reed lnstrurnents
and Accessories *-*
- write us for our
dealers proposition
Paramounts and Selmers
Featured in Boston
Conn Boston Co. Makes Special Tie-up During
Appearance of Whiteman Concert Orchestra
in That City
BOSTON, October 10.—When the Paul Whiteman
Concert Orchestra recently appeared in Boston
the Conn Boston Co. took advantage of the
opportunity to secure a demonstration by two
eminent artists with this band for the promo-
tion of sales of Paramount banjos and Selmer
saxophones.
Maxwell Meyers, manager of the store, was
responsible for this tie-up and bent every effort
in making it a huge success. Mr. Meyers, al-
though one of the youngest store managers in
the country, is an exceedingly aggressive and
far-sighted type of music dealer.
The demonstration of Paramount banjos was
made by the world-famous Mike Pingitore, who
has been Paul Whiteman's banjoist for many
years. Mr. Pingitore's phenomenal skill on
the banjo has been featured on all of the con-
cert tours and other appearances and the entire
thirty-three-piece band is subdued to give
place to this banjo artist.
Mr. Pingitore's demonstration of the Para-
mount banjo and its remarkable possibilities of
expression was a real treat and a liberal educa-
tion in banjo playing to the one hundred and
twenty-five or more persons who witnessed this
demonstration in the Conn Boston store. Ches-
ter Hazlett, who is equally famous on the Sel-
tzer Saxophone, made the large crowd thrill to
the sweet tone of his instrument.
Mr. Meyers announced that this demonstra-
tion and others of its kind which he has engi-
neered is a real boon to business. Invariably
direct inquiries and leads are the result of these
demonstrations and the publicity and advertis-
ing alone is worth much more than the expense
involved. ^As a far-sighted merchant, realizing
the power and value of efficient publicity, Mr.
Meyers, of the Conn Boston store, profits in
accordance with the wisdom which he displays.
The C. W. Sipe Music Co. has moved from
12 South Gamble street, Mansfield, O., to new
quarters on West Main street, that city. .
Ben Black With His Vega
him a host of friends, for he is entirely lack-
ing in what are known as mannerisms.
In the meantime Black has found time to give
the public several worth-while vocal numbers,
which are taking well everywhere, among them
"Hold Me," "Nancy," "Tears," "On the Road
to Monteray" and others.
Walter G. Webster, of Ballston Spa, N. Y.,
has opened a new music store at Main and Elm
streets, Hudson Falls, handling pianos and
ether musical instruments.
Consult the Universal Want Directory of
The Review.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleiten & Jacobton
5-7-9 Union Squar.
NEW YORK

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