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The Music Trade Review
Philadelphia Piano Merchants to Hold
Finals in Melody Way Piano Playing
Winner to Receive Award of $250—C. H. Heppe Holding Piano-Playing Contest in Sub-
urban Territory, Sponsored by Heppe Fund—Herzberg Concerts End
PHILADELPHIA, PA., Oct. 11.—As a result Olden, Pa., is executive secretary of the contest.
Two additional Knabe uprights have been
of last week's semi-finals in the Melody Way
Piano-Playing Contest there are twenty-five sold to the Eastern Steamship Co. for installa-
entrants who will compete in the finals to be tion in the recently launched S. S. "Evan-
held at Witherspoon Hall on October 13, when geline," which will be engaged in passenger
the winner will receive the award of $250. Of service between local ports and Nova Scotia
the twenty-five competing, twenty are juniors points. The cases have been designed to har-
who, before taking the Melody Way course, monize with the wood finishings of the interior
had never studied the piano, while the remain- of the ship. The Knabes were sold through
ing five are seniors who already had been the Philadelphia Knabe Warerooms, under
students of piano playing before entering the David Jacobs, 1020 Walnut street, and con-
classes in the various stores of the dealers who structed to meet the needs of ocean vessels.
New F. A. North Co. Store
conducted the series of lessons throughout the
With the closing days of the current month
Summer months. The juniors will be entitled
to enter the cash prize contest, while the seniors the newest of stores in the F. A. North Co.
will be entitled to a scholarship at the Combs chain will be opened to the public. The new
Conservatory of Music. The judges in the home of the North Co., at 1200 Eleventh street,
finals will be Mrs. Helen Pulaski Innes, Mrs. Johnstown, Pa., is one of the most modern
May Bush Houck and Herman Diech, musical as well as artistic piano houses in the western
section of the State. It has been equipped
critic of the Philadelphia Record.
with elevators extending the three floors and
Heppe's Stages Piano-Playing Contest
C. J. Heppe & Son Co., 1117 Chestnut street, furnished to provide handsome display rooms
through the Heppe Musical Fund, founded by for the Lester pianos and other instruments
the originator of the firm, has created an handled by the company.
Exhibit at AUentown Fair
interest in the piano through the inauguration
Allentown dealers who were represented in
of a piano-playing contest to be sponsored by
the women's and civic clubs of adjoining com- the annual fair held in that up-State city in the
munities and the school authorities in the early days of the current month were the
section affected. There are six communities Thomas Piano Co., Kramer Music House and
bordering the Chester Pike to be interested in the Werley Piano Co. A novel and effective
the coming contest, they being Ridley Park, method of advertising was adopted by the
Sharon Hill, Moore, Nurwood, Glen Olden and Aschbach Music House, of Allentown, when it
Folcroft. Three grades of piano players will hired an aeroplane to drop literature over the
be entered, including the primary, for school crowds attending the annual event announcing
grades 1 to 6; intermediate, for grades 7 to 9, its various offerings in pianos, talking machines
and senior, for grades 10 to 12. Eighteen and radio. The other firms occupied booths
medals will be presented by the Heppe Fund, with daily concerts held throughout the week
fifteen bronze, two silver and one gold, for of the fair featuring their lines of pianos and
the best piano players of the district. The the Orthophonic.
Herzberg Concerts Come to Close
music teachers of the section will be asked to
The series of concerts which have been given
judge in the elimination contests, judging
others than their own community pupils. James daily at the central city display rooms recently
Francis Cooke, of the Theodore Presser Foun- leased by G. Herzberg & Son, 2042 Chest-
dation, will be one of the judges in the finals nut street, will terminate with the closing days
to be held in November. The burgesses and of the current month. Louis Lasson, noted
school principals of the communities will act pianist, has been giving the concerts daily on
as advisers in the contest. Rules for the con- the Kranich & Bach, in demonstration of its
test stipulate certain compositions for the qualities as a concert grand piano. The display
different grades. Vernon S. Smith, Glen rooms, which have been occupied throughout
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THE PACKARD PIANO CO.
3330 Packard Avenue
Fort Wayne, Indiana
OCTOBER 15, 1927
the Summer months in the building at Fifteenth
and Walnut streets, will be discontinued after
this month and the various instruments placed
on exhibition at the headquarters of the com-
pany.
A feature of the displays of new instruments
in the piano department of H. A. Weymann &
Son, 1108 Chestnut street, is the Kurtzmann
Style O baby grand. This new miniature-size
baby grand is four feet eleven inches long.
Local Association to Meet
The first of the Autumn meetings of the
Philadelphia Piano Trade Association will be
held in the coming week, when the results of
the Melody Way Contest will be announced.
Among the important matters that will no
doubt occupy the attention of the local dealers
in the coming months will be the arrangements
for the convention of the Pennsylvania Music
Merchants' Association, announced by the
Chamber of Commerce to be held here in May,
1928.
St. Louis Dealers See
Sunshine After Storm
ST. LOUIS, MO., October 10.—With business ex-
periencing a slight decline, largely as a result
of the tornado that struck the city last week,
St. Louis piano and music dealers are en-
deavoring to ascertain the ultimate effects of
the storm upon the business life of the city.
The consensus of opinion among the leading
dealers of the city was that while a lull would
be experienced, it would be temporary, and that
ultimately the storm would aid rather than
retard business.
They pointed out that the storm largely
confined its destructive force TO the residential
district, and that the industrial and business
districts of the city were virtually untouched,
so that but few people were put out of work.
In consequence, they argued, the principal ef-
forts of the storm sufferers would be directed
toward re-establishing and refurnishing the
homes that were destroyed, and that the music
trades would benefit along with other lines.
It was also contended that during the past
few weeks building in St. Louis had begun its
usual seasonal decline, but that this condition
had been remedied by the storm, which would
bring them unexpected prosperity and a re-
newed buying power, and that the music trades
would be one of the outlets that would benefit.
Aside from some depression in business, the
music trade has suffered only slightly from
the storm.
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