Music Trade Review

Issue: 1927 Vol. 85 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
11
The Music Trade Review
OCTOBER 15, 1927
Instrument Is Three Feet, Eight Inches in Length and With Louis XVI Period Case
—Designed to Meet Modern Requirements for Small Space
these instruments are correct in the design of
the period to which they belong, and our deal-
ers are finding them ready sellers."
Before leaving Mr. Hahn had the pleasure
of seeing two Krakauer uprights delivered to
Hunter College. A large number of the New
York public schools also have Krakauers.
corner is a picture of the original Waltham
piano factory as it was in 1885. The upper left
is a good portrait of President Paul F. Netzow,
Increased Activity in
Piano Plants in August
New Waltham Cameo Grand Attracting
Wide Attention in the Piano Trade
[LWAUKEE, WIS., October 10.—Already
much trade attention has been attracted to
the remarkable new Cameo Grand Waltham
Greater Demand Reflected in Substantial In-
crease Both in Number of Employes and in
Payroll
WASHINGTON, D. C, October 10.—A decided
improvement in the piano and organ manufac-
turing industry occurred during August, it is
indicated by the monthly survey just completed
by the bureau of labor statistics of the Depart-
ment of Labor, employment in the industry
increasing 5.8 per cent and payroll totals 12.9
per cent as compared with July.
Returns to the bureau from forty-three manu-
facturing establishments showed 7,810 persons
employed in August, against 7,380 in July,
and an aggregate weekly payroll of $229,050,
against $202,888. Despite the advance made
during the month, however, employment was
9.2 per cent and payroll totaled 11.6 per cent
below the figures for August, 1926, and per
capita earnings of employes in the industry,
while 6.7 per cent greater than in July, were
2.5 per cent below August of last year.
Kurtzmann Selling Ideas
for the Fall Campaign
The New Cameo Grand and the Waltham Plant
U p p t v Left — P r e s i d e n t Paul F . N e t z o w ; C e n t e r — N e w C a m e o G r a n d ; U p p e r Rinlit - O r i g i n a l
F a c t o r y ; L o w e r — T h e W a l t h a m P l a n t 1 o-day
piano, which is manufactured by the Waltham
Piano Co. at their big plant at Island and Nash
streets in this city. This Waltham Cameo
Grand, only three feet eight inches in length,
is encased in a really beautiful Louis XVI
period case in high-lighted finish.
This petite instrument, which occupies very
little more floor space than a large rock-
ing chair, has attractive tone, symmetry
of design, and mechanical excellence of con-
struction which appeals to all who have used
it. Previous notices in The Review have re-
ferred to the effective way in which this tinv
grand has converted a number of conservative
dealers who have seen it from skeptics to en-
thusiasts, and President Paul F. Netzow, of
the company, who takes a special pride in this
new creation of the plant, established by his
father in 1885, and now run by himself and his
two brothers, is confident that there is an ex-
tremely wide sales market for this instrument.
Its small size enables the woman who wants
a grand piano and yet has the typical small
room of modern dwellings, to gratify her musi-
cal instinct and artistic appreciation at the same
time.
The lower section of the picture shows the
side and end view of the plant in Northeastern
Milwaukee, with direct spur track which con-
nects with the factory doors from the Chicago,
Milwaukee & St. Paul. In the upper right hand
and the Cameo Grand, evolved from this suc-
cessful enterprise, is pictured as well.
Arthur Hahn Is on
Trip for Krakauer Bros.
Reports New Krakauer Line of Period Models
Is Proving Very Popular With the Dealers
Arthur Hahn, treasurer of Krakauer Bros.,
New York, left this week for an extended trip
during which he will visit the principal cities
on the Pacific Coast. His first stop will be
Chicago, and from there he will visit the deal-
ers in Texas. Thence he will proceed to Cali-
fornia by the Southern route and after travel-
ing north will return to New York by the
Northern route, stopping at the principal cities
on the way East.
Before leaving Mr. Hahn stated to a Review
representative that he was well satisfied with
the increase in orders which the factory has
received during the past month.
"Our new line of period models," he said,
"is creating a great deal of interest and we
have received some good-sized orders for these
new instruments. The line comprises a wide
variety from which to choose, including
Colonial, Early American, Louis XVI, William
& Mary, Jacobean and Queen Anne. All of
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C. Kurtzmann & Co., Buffalo, N. Y., have
issued for the benefit of trade readers a most
interesting portfolio of attractive advertising
suggestions and sales helps for use during the
Fall and Winter selling campaign. The ad-
vertisements, in various sizes, mats of which
are supplied to dealers without charge, are at-
tractive and fully up to the recognized Kurtz-
mann standard, and there are, in addition,
offered suggestions for letters for the use of
dealers who believe in the direct-mail follow-up
of prospect lists. Properly taken advantage of,
the campaign should bring dollars into the
Kurtzmann dealers' stores.
Davitt & Hanser Add
Vocalion Records to Line
CINCINNATI, O., October 10.—Davitt & Hanser,
small goods dealers, have once more expanded
their business by adding a salesroom for
Vocalion records. The company was started
in a comparatively small way about three and
one-half years ago, occupying a single room
at 304 Main street, but now it occupies the
three floors of the building, as well as the base-
ment. Among the lines handled by the firm
are the Holton band instruments, the Gibson
banjos, the Morille violins and the Ludwig
drums.
Consult the Universal Want Directory ot
The Review.
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Philadelphia Piano Merchants to Hold
Finals in Melody Way Piano Playing
Winner to Receive Award of $250—C. H. Heppe Holding Piano-Playing Contest in Sub-
urban Territory, Sponsored by Heppe Fund—Herzberg Concerts End
PHILADELPHIA, PA., Oct. 11.—As a result Olden, Pa., is executive secretary of the contest.
Two additional Knabe uprights have been
of last week's semi-finals in the Melody Way
Piano-Playing Contest there are twenty-five sold to the Eastern Steamship Co. for installa-
entrants who will compete in the finals to be tion in the recently launched S. S. "Evan-
held at Witherspoon Hall on October 13, when geline," which will be engaged in passenger
the winner will receive the award of $250. Of service between local ports and Nova Scotia
the twenty-five competing, twenty are juniors points. The cases have been designed to har-
who, before taking the Melody Way course, monize with the wood finishings of the interior
had never studied the piano, while the remain- of the ship. The Knabes were sold through
ing five are seniors who already had been the Philadelphia Knabe Warerooms, under
students of piano playing before entering the David Jacobs, 1020 Walnut street, and con-
classes in the various stores of the dealers who structed to meet the needs of ocean vessels.
New F. A. North Co. Store
conducted the series of lessons throughout the
With the closing days of the current month
Summer months. The juniors will be entitled
to enter the cash prize contest, while the seniors the newest of stores in the F. A. North Co.
will be entitled to a scholarship at the Combs chain will be opened to the public. The new
Conservatory of Music. The judges in the home of the North Co., at 1200 Eleventh street,
finals will be Mrs. Helen Pulaski Innes, Mrs. Johnstown, Pa., is one of the most modern
May Bush Houck and Herman Diech, musical as well as artistic piano houses in the western
section of the State. It has been equipped
critic of the Philadelphia Record.
with elevators extending the three floors and
Heppe's Stages Piano-Playing Contest
C. J. Heppe & Son Co., 1117 Chestnut street, furnished to provide handsome display rooms
through the Heppe Musical Fund, founded by for the Lester pianos and other instruments
the originator of the firm, has created an handled by the company.
Exhibit at AUentown Fair
interest in the piano through the inauguration
Allentown dealers who were represented in
of a piano-playing contest to be sponsored by
the women's and civic clubs of adjoining com- the annual fair held in that up-State city in the
munities and the school authorities in the early days of the current month were the
section affected. There are six communities Thomas Piano Co., Kramer Music House and
bordering the Chester Pike to be interested in the Werley Piano Co. A novel and effective
the coming contest, they being Ridley Park, method of advertising was adopted by the
Sharon Hill, Moore, Nurwood, Glen Olden and Aschbach Music House, of Allentown, when it
Folcroft. Three grades of piano players will hired an aeroplane to drop literature over the
be entered, including the primary, for school crowds attending the annual event announcing
grades 1 to 6; intermediate, for grades 7 to 9, its various offerings in pianos, talking machines
and senior, for grades 10 to 12. Eighteen and radio. The other firms occupied booths
medals will be presented by the Heppe Fund, with daily concerts held throughout the week
fifteen bronze, two silver and one gold, for of the fair featuring their lines of pianos and
the best piano players of the district. The the Orthophonic.
Herzberg Concerts Come to Close
music teachers of the section will be asked to
The series of concerts which have been given
judge in the elimination contests, judging
others than their own community pupils. James daily at the central city display rooms recently
Francis Cooke, of the Theodore Presser Foun- leased by G. Herzberg & Son, 2042 Chest-
dation, will be one of the judges in the finals nut street, will terminate with the closing days
to be held in November. The burgesses and of the current month. Louis Lasson, noted
school principals of the communities will act pianist, has been giving the concerts daily on
as advisers in the contest. Rules for the con- the Kranich & Bach, in demonstration of its
test stipulate certain compositions for the qualities as a concert grand piano. The display
different grades. Vernon S. Smith, Glen rooms, which have been occupied throughout
TO/WS
.3acked by a Real Sales Plan/
B
OTH WINNERS! The new "Packard Free Piano Lesson"
Advertising Service—and the Louis XVI Period Grand.
Two first links in the Sales Plan—but mighty important ones!
For dealers who desire to quickly, eSectively, inexpensively, yet
surely increase business, the Portfolio pictured here will prove a
gold mine of ideas and profitable sales material. And the Art
Grand, with Bench to match, exquisite, delightful—splendid
tone and ample volume in small size—priced but little higher
than the regular 5 foot style, will be a real sales booster.
\i
Write Now for Free Dealers' Portfolio and More About
the New Art Grartd.
^i
THE PACKARD PIANO CO.
3330 Packard Avenue
Fort Wayne, Indiana
OCTOBER 15, 1927
the Summer months in the building at Fifteenth
and Walnut streets, will be discontinued after
this month and the various instruments placed
on exhibition at the headquarters of the com-
pany.
A feature of the displays of new instruments
in the piano department of H. A. Weymann &
Son, 1108 Chestnut street, is the Kurtzmann
Style O baby grand. This new miniature-size
baby grand is four feet eleven inches long.
Local Association to Meet
The first of the Autumn meetings of the
Philadelphia Piano Trade Association will be
held in the coming week, when the results of
the Melody Way Contest will be announced.
Among the important matters that will no
doubt occupy the attention of the local dealers
in the coming months will be the arrangements
for the convention of the Pennsylvania Music
Merchants' Association, announced by the
Chamber of Commerce to be held here in May,
1928.
St. Louis Dealers See
Sunshine After Storm
ST. LOUIS, MO., October 10.—With business ex-
periencing a slight decline, largely as a result
of the tornado that struck the city last week,
St. Louis piano and music dealers are en-
deavoring to ascertain the ultimate effects of
the storm upon the business life of the city.
The consensus of opinion among the leading
dealers of the city was that while a lull would
be experienced, it would be temporary, and that
ultimately the storm would aid rather than
retard business.
They pointed out that the storm largely
confined its destructive force TO the residential
district, and that the industrial and business
districts of the city were virtually untouched,
so that but few people were put out of work.
In consequence, they argued, the principal ef-
forts of the storm sufferers would be directed
toward re-establishing and refurnishing the
homes that were destroyed, and that the music
trades would benefit along with other lines.
It was also contended that during the past
few weeks building in St. Louis had begun its
usual seasonal decline, but that this condition
had been remedied by the storm, which would
bring them unexpected prosperity and a re-
newed buying power, and that the music trades
would be one of the outlets that would benefit.
Aside from some depression in business, the
music trade has suffered only slightly from
the storm.
New!
Packard Style
XX 5 ft. Grand
—Made in Ma-
hogany, l i c -
quereci. Bench
to match.

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