Music Trade Review

Issue: 1927 Vol. 85 N. 11-SECTION-2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Two
In Two i
MUSICAL MERCHANDISE
Section of the
MUSIC TRADE REVIEW
J
SEPTEMBER 10, 1927
V,
What Is Your Answer?
v
HIGHLY competitive situation exists in every industry. Even more
pronounced is this today than ever before. And so the uppermost
question in the retail music merchant's mind should be, "What is my
future?"
In the drug field, in the line of groceries, in the sale of tobacco,
and in general merchandise, et cetera, distribution to the public of the
respective commodities is made through great syndicates directing and
controlling an almost endless number of chain stores. This competi-
tion, legitimate in itself, threatens the very existence of the independ-
ent retailer. Does this situation not prompt a serious thought on the
part of every retail music merchant? And would it not be well to ask
yourself these questions?
Am I an independent music dealer?
Do I wish to continue so?
How can I protect my business now and in the future?
Do I realize the effect of chain store competition?
Is my wholesaler my competitor?
Does he support me, an independent merchant,
solely and exclusively?
V
V*
An organization which has steadfastly s e r v e d , supported and ad-
vanced the interests of many, many thousands of independent music
merchants for a period approaching one hundred years, continues to of-
fer its valuable services and co-operation to present day independent
music retailers.
V
Think it over!
C. BRUNO & SON, Inc.
351-353 Fourth Ave-
1834
At
New York
Almost a Century of Dependable Service to the Music Trade
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1927
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section ot The Music Trade Review
Use This COMPLETE
Musical Merchandise Service
for Economy—for Profits!
HEN you pick up our
ycatalog or sit down with
our salesman to make up your
order, w>u are wisely making
use of aVwonderfully complete
Musical Merchandise Service.
Where els^ in America can
you find a &ock so rich in its
selection of \EVERYTHING
in Musical Merchandise — so
consistent in ks price-savings
—so practical \n its applica-
tion to the needs\of the Music
Merchant and has customers?
The salesman and\the catalog
are representatives \of an ex-
pert organization whose entire
business it is to serva you ef-
ficiently with Musical Mer-
chandise you can sell Quickly
•—profitably!
Featuring:
GRETSCH-AMERICAN Drums
Ajnhn C5 T mbals
K. Zildjian Cymbals
GRETSCH-AMERICAN
Saxophones and
Rand Instruments
Twentieth Century
Band Instruments
Buffet Saxophones
Ed.
Kruspe French Horns
A. Robert "Wood-Winds
M. Lacroix AVood-Winds
Wilhelm Heckel Bassoons
J. Marigaux Oboes
I>oree Oboes
Mollenhauer Bassoons
Van Doren Reeds
Akademie Reeds
>I. Lacroix
Blue-Cross Reeds
Oskar H. Seidel
Violins
Johann Glass Violins
Reinrich T. Heberlein
Violins
Albert Nurnberger
Bows
F. R. Wunderlich
Bows
F. AVinkler Bows
Orehcstrella Banjos
Clarophone Banjos
Kaholas Ukuleles
GRETSCH Banjo-l'kuleles
GRETSCH-AMKRICAN
Guitars and Mandolins
I>a Tosca Strings
!..» Tosca Accordeons
L;whi'iial Concertinas
Hohner Harmonicas
In back of them are our fafctory
and big stockrooms in Brook-
lyn, and our branches in
Europe. We have me ma-
chinery for bringing/right to
your store the very pick of the
world's offerings QT Musical
Merchandise.
Profit by our 43 years' practical
experience in se/ving the Music
Merchant! Umize for your
business the benefits of this in-
timate knowledge of the deal-
er's needs!
If our salesman doesn't call on
you, or \i our catalog hasn't
reached you, help us ro correct
the fault. Write us today.
Let's gtt acquainted!
Musical Instrument Makers
Since 1883
THE
FRED
EISC
, COMPANY
Brooklyn, N. Y.

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