Music Trade Review

Issue: 1927 Vol. 85 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 3, 1927
The Music Trade Review
received by the dealer as the initial payment
and for each month thereafter should be suf-
ficiently large to insure the collateral value of
the piano itself.
"The piano trade cannot adopt this method
Awards of $250 in Gold and Eleven Scholarships to Be Made—Kranich & Bach Fea- of doing business overnight, but if it is to
compete with other lines of industry selling
tured in Daily Concerts—Knabe Grand for Benjamin Franklin Hotel
on instalments it must give thought to some
PHILADELPHIA, PA., August 29.—As the eral years. The new structure, which has been such procedure. The carrying charge, the
waning Summer brings back to the trade modernized and reconstructed to meet the initial first good payment and short terms
prospective purchasers of pianos and other requirements of a first-class piano store, has establish the business on a sound financial
musical merchandise with the windup of the three stories and has been equipped with elec- basis, so that the dealer is in a position to
realize in full and in cash on an instalment
vacation days, there is evidence of renewal of
trical elevators. It will be ready for occupancy contract as soon as it is made and thus keep
interest in the industry. As the incoming September IS under the Johnstown manager,
his capital liquid to expand business. Some
new models of instruments for Fall display Burt Best.
more
traditions will have to be broken down
are exhibited in the piano houses the popularity
A Knabe parlor grand piano has been sold before the result is accomplished, and there
of the small sizes in period models of grands to the Benjamin Franklin Hotel by the Phila-
and midget uprights appears. Many handsome delphia distributor, the Knabe Warerooms, and must also be developed a more general ap-
models are now being displayed and the in- will be used for the concerts in the main dining' preciation of co-operative effort in the industry
itself.
dustry offers a wide selection of designs for room.
"I find that the piano dealers as a class rank
the 1927 assortment.
Carter Ramsdell, of the firm of Ramsdell & a good deal higher than retailers in many other
That the Melody Way has stimulated an Sons, 127 South Twelfth street, journeyed to
interest in the piano trade is verified by those New York in the past week to select the Fall lines of industry whose annual turnover is sub-
dealers who have been aligned with the move- supply of the Milton and Laffargue pianos stantially greater. They have ability, as proven
ment. There is enthusiastic approval of the handled by the firm. He also visited the Bos- by the very substantial establishments they
plan as it has been carried out in the local ton headquarters of the Ivers & Pond Co., have developed. They, for the most part, stand
trade and those dealers who are enrolled in purchasing the new instruments for the coming liigh in their communities. The question is one
of utilizing all these advantages for the de-
the membership of the Philadelphia Piano season.
velopment of a great volume of sales in the
Trade Association expressed their gratification
retail piano trade."
at results obtained in practical sales of instru-
ments and prospective purchasers at the Service, Better Terms
meeting of the Association held last Friday
and Go-operation Complete Holzem Alterations
at the Poor Richard Club. It was announced
(Continued from page 5)
at this meeting that further exploitation of thf
Alterations have been completed In the store
industry will be made through several awards monthly payments, so that if collections are of the Holzem Music Co., Third street, Ben-
which will follow the present educational attended to properly the collateral value of the ton, Wis., and several new demonstration
classes. There will be awards of $250 in gold instrument is maintained right through the booths for phonograph records and machines
and eleven scholarships at the Combs Con- period of the contract. In short, the amount have been installed.
servatory of Music to those pupils who will
compete for the final awards to be made and
100 prizes of bronze medals to be allotted to
the best scholar in each class. The medal
winners will compete in the semifinal contests
in a central city auditorium at a date to be
set later in the season for the final awards of
cash and scholarships. The prizes in the finals
will be awarded by a committee of judges
comprising a prominent musician of Philadel-
phia, one out-of-town instructor in the Melody
Way plan and a representative of the Phila-
delphia Record, the newspaper which has been
conducting the campaign. This announcement
Is due not merely to superior case design and finish;
was made by President G. C. Ramsdell, head
of the firm of Ramsdell & Sons, who presided
nor alone to the fact that for years skilled artisans
at the meeting.
have labored with exacting pains and care; nor
Daily concerts on the Kranich & Bach
pianos are being featured in the new Fall
solely because Schumann owners are such ardent
model displays made in the Flanders Building
by Hershberg & Son, 2043 Chestnut street.
Schumann advocates.
Louis Lasson, noted pianist in Quaker City
musical circles, is giving these concerts in the
These things, naturally, go hand in hand with many
central city special display rooms, where also
are featured the Mehlin & Sons, Jesse French
exclusive, built in virtues of superior piano con-
& Sons, New Castle, Ind., and Schiller Piano
Co., Oregon, 111., instruments in the new Fall
struction—logical, easy to see, appealing to the
models. The Kranich & Bach pianos featured
buyer—which so distinguish the Schumann in a
are the latest models in Queen Anne, William
and Mary and Oriental periods, while the Jesse
class by itself.
French & Sons and Schiller also are shown
in new designs in periods and standard styles.
"Built Like a Violin"
Wedding bells chimed during the week for
Don S. Rockwell, district manager of the
Q R S Music Co., 1017 Sansom street, when
he journeyed to Detroit to wed Miss Marjorie
VanTine Richmond, charming daughter of Mr.
and Mrs. Henry J. Richmond, and prominent
socially in the Ford City younger set.
Charles Brambach, who lq^g .has been iden~ \
tified with the-,?piano industry ind sciofT^&f a «
Furthermore, the Schumann factory
line of piano manufacturers affiliated witih'the
gets right out and plans and helps
the dealer to SELL Schumann Pianos.
Brambach Piano Co., of New York, is now
connected with the Cunningham Piano Co. as
We invite you to read
traveling wholesale representative covering the
territory within a radius of 200 miles of this
city. He will be engaged in opening up new
agencies and calling on the dealers.
A new store has been acquired for the
Schumann Piano Co.
Rockford, Illinois
Johnstown headquarters of the F. A. North
Co., at 1201 Eleventh street, just across the
way from the home occupied for the past sev-
Philadelphia Merchants to Hold Contest
Among Students of Melody Way Course
Schumann Prosperity
Iwantokno
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
W. G. Heaton Back
From Pacific Coast Trip
Having heard and appreciated the value of
Mr. Heaton's talks to salesmen, a number of
music merchants from Indianapolis requested
that he go to that city and hold salesmen's
President of Auto Pneumatic Action Co. Had meetings there, which he did. After several
busy days he left for the San Francisco con-
Busy Time While Crossing the Country
vention.
Though the Auto Pneumatic Action Co. had
When W. C. Heaton, president of Auto
Pneumatic Action Co., New York, manufacturer no exhibit of its own at the Western conven-
of Welte-Mignon (Licensee) reproducing ac- tion, Pacific Coast representatives had arranged
tions and Auto DeLuxe expression actions, a program for Mr. Heaton. He acted as an
packed his grip and started for Chicago to associate executive at the exhibits of Welte-
attend the convention last June he didn't realize Mignon (Licensee) users and during his stay
what he was in for. A transcontinental trip actually assisted retail salesmen to close retail
from which he recently returned proved the sales. He then visited Seattle and other cities
in the Northwest. He also gathered together
outcome.
When he arrived in Chicago he managed to a number of Northwestern piano dealers who
were returning from thp convention and held
attend to all his convention duties, engineered
a comparison recital at Kimball Hall in which a sales meeting aboard the steamer on the wav
to Seattle.
the Welte-Mignon (Licensee) figured promi
nently, made speeches to the assembled tuners
On the way back to New York Mr. and
of various large Chicago music concerns, held Mrs. Heaton went to Neahtawanta, the Summer
meetings for the salesmen of others and kept home and studio of Dorothy Miller Duckwitz,
all the appointments which were requested.
well-known concert pianist. His purpose was
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This quality wire is noted for holding its tonal
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As a maker of good pianos, you can afford to
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SEPTEMBER 3, 1927
to arrange for 'a series of comparison concerts
to be given at the Ohio Music Merchants'
Convention in Cleveland, O., September 12 to
16, by Miss Duckwitz, who is a Welte-Mignon
(Licensee) recording artist and popular with
Welte owners.
The trip from Michigan to New York was
punctuated by a brief stop in Chicago, where
Mr. Heaton arranged with Herbert Wither-
spoon, the famous baritone, to have the latter'?
W. C. Heaton
grand piano shipped to the. Auto Pneumatic
Action Co., so that a Welte-Mignon (Licensee)
action might be installed in it. Mr. Wither-
spoon plans to use the instrument in connection
with his lectures on music appreciation.
In summing up conditions encountered on
his trip, Mr. Heaton made the following re-
marks:
"Business has been quiet and stocks are low,
and yet I found all of them optimistic as to
the volume of piano sales that will be made
this Fall. Dealers will need pianos, player-
pianos and reproducing pianos, and the manu-
facturer will be at his wit's end trying to
supply this demand; so it behooves every dealer
to give this his very careful consideration and
place his order with the manufacturers now, or
it will be impossible for the manufacturer to fill
all orders."
Youngstown Radio Show
YOUNCSTOWN, O., August 28.—Exhibitors have
taken all available space for the second annual
radio show it was announced this week by Ar-
thur Brock, who is sponsoring the event. The
show is to be held for three days, from Septem-
ber 26 to 28, in the new Stambaugh Auditorium.
Every music house in Youngstown will have a
booth at the show. Elaborate decorations are
planned.
Earl K. Hawken & Sons, Springfield, O., have
been incorporated with a capital stock of
$25,000 to conduct a music and radio store.
DEALERS' OPPORTUNITY
USED PIANOS
$30 up
Sales Offices:
Chicago, New York, Boston, Cleveland, Worcester, Philadelphia, Pittsburgh,
Buffalo, Detroit, Cincinnati, Baltimore, Wilkes-Barre, St. Louis, Kansas City,
St. Paul, Oklahoma City, Birmingham, Memphis, Dallas, Atlanta, Denver,
Salt Lake City
Export Representative: U. S. Steel Products Co., New York
Pacific Coast Representative: U. S. Steel Products Company, San Francisco.
Los Angeles, Portland, Seattle
401
W e 8 t 28tl
» St.,
NEW YORK
FOR SALE
300 USED UPRIGHT PIANOS, ALL MAKES.
$300.00 per dozen, up.
Any itumtky shipptd mnywher*
SAMUEL ORR
390 Washington Street
Newark, N. J.

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