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The Music Trade Review
SEPTEMBER 3, 1927
Steady Gains in Demand for Pianos Are
Reported by Milwaukee Music Merchants
All Dealers in City Report a Marked Increase in Call for Pianos of All Types With
Indications of a Heavy Fall Trade Ahead in Territory
TV* ILWAUKEE, WIS., September 1.—A
•L*-*- splendid piano business is ahead of the
Milwaukee music trade for Fall, local dealers
declare, and they point ou that they are
justified in this outlook by the present buy-
ing interest in pianos which has far exceeded
their expectations.
August, while a good month in all lines of
business, has proved particularly notable
through the good increase in the sale of pianos,
both grands and uprights, with considerably
more play on uprights noted than in July. The
demand for grand pianos and reproducing
grands, which had been noted as being in good
condition during July, has continued to show
increases.
"Piano business is gaining to a great extent,"
asserted Eric S. Hafsoos, of the Flanner-Haf-
soos Music House, Inc., home of the Kurtz-
mann and Brinkerhoff pianos. "We find the
demand mostly for grand pianos, a tendency
which we have remarked for some time. How-
ever, the marked increase of interest in pianos
of all kinds is extremely encouraging.
"There is no doubt but that we will go over
the top in our Fall piano business. Perhaps
the best way of proving our confidence in this
statement, and in our readings of the present
buying trend in the music business, is the fact
that we have placed substantial orders for
pianos to be delivered monthly from September
to December, and we would not be surprised
if it were necessary to increase this order to
a good extent.
"All departments relating to pianos are ex-
ceptionally busy. The repair department,
which was inactive a month ago, has during
the past three weeks become so busy that the
men are working overtime and have all they
can do for some time to come. During the
past three weeks we have disposed of forty-five
used pianos, which comprised our entire stock
of these instruments. This demand has sur-
prised us because we cannot understand its
source, but at any rate our entire stock has
been cleaned out."
Adam C. Schroeter, manager of the piano
department at Gimbel Bros.' store, also com-
mented on the fact that piano business has
gained.
"During July most of our piano demand was
for grands, but during the past month we find
that while the demand for grand pianos has
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Talking with The Review, he said, "I find on
return that business has kept up very satisfac-
torily, and it looks like we are going to have
an unusually good August. Contrary to what
I understand is the general experience in the
trade, we had a very good July. Orders are
running largely to grands and small cottage or
bungalow uprights."
increased, there is also greater interest ir>
player uprights and in reproducing grands. The
greatest gain in business has been noticed in
the uprights, but all pianos are moving well.
"Undoubtedly the Fall outlook is very bright.
The Lauter Co., Newark, N. J., has announced
There is more interest lately in purchasing
to
the trade the addition of the Queen Anne
pianos than I have seen in a long time," con-
tinued Mr. Schroeter. "Customers who buy model to its line of period small grands. The
one piano usually make a number of other good new instrument is an exceptionally attractive
prospects who have announced their intention
of buying before Christmas. I believe that
business in the new season will be a record
one for piano sales."
The Milwaukee Victor Record Girls' Club,
comprising the women managers of record de-
partments in the stores of Milwaukee and its
suburbs, was entertained by the Badger Talking
Machine Co., Victor jobbers in Wisconsin, at
the Milwaukee Yacht Club, Tuesday evening,
August 30.
New Lauter Queen Anne
Grand is Just Announced
Remodeled Quarters are
Opened in Muskegon, Mich.
Collins Piano Co. Occupies Attractive Two-
Story Building in That City, Featuring the
Kimball Line of Pianos
MUSKEGON, MICH., August 27.—The Collins
Music Co. recently held the formal opening of
its remodeled store in this city which gives the
company practically three times as much space
as formerly for the display of instruments. The
new store occupies a two-story brick structure
equipped with a large display window. The first
floor is given over to general showrooms for
pianos and phonographs and is equipped with a
balcony for office purpose. On the second floor
is a showroom thirty by twenty feet, and in the
basement another display room fifty by twenty
feet. The company features the Kimball line
of pianos and has sold several instruments of
that make during the opening ceremonies. L. P.
Collins, head of the company, has been selling
pianos in this section of Michigan for the last
ten years.
Fourteen Pianos Used in
One Act of the "Follies"
Piano Ensemble Number at Finale of First Act
of New Ziegfeld Production Proves One of
the Real Hits of the Show
Those who are interested in the promotion of
the piano by the method of giving the public
actual demonstrations of the possibilities of
piano music should find much to enthuse over
the current Ziegfeld "Follies," for in one scene
alone twelve attractive girls in the cast are
seated at as many small pianos placed on the
stage and led by Fairchild and Ranger at pianos
in the orchestra pit present a feature number
entitled "Melody Land." The entire effect is
most pleasing and being presented in the "Fol-
lies" it may be said to give the piano the
official stamp of Broadway. Fairchild and
Ranger also play a number of piano duets dur-
ing the course of the production.
H. E. French Returns to Plant
NEWCASTLE, IND., August 27.—President H. Ed-
gar French, of the Jesse French & Sons' Piano
Co., returned Wednesday from a twelve days'
automobile tour. Accompanied by Mrs. French
and their daughter, Miss Betty, they drove
about 1600 miles, including parts of Ontario,
northern New York, Ohio, and Indiana.
11
New Lauter Queen Anne
i =j
one, and the first six completed were quickly
sold when placed on display at the Lauter retail
warerooms at Newark.
The Queen Anne model is the fifth period
grand in the Lauter line. The others are the
Colonial, the Empire, the Renaissance and Louis
XVI.
KEYS
ACTIONS
PLAYERS
for
Grand Pianos
This is the time to
investigate, prepara-
tory to the busy
period sure to come.
Write us NOW.
PRATT, READ & CO.
Established 1806
The Pratt Read Player Action Co.
Deep River, Conn.