Music Trade Review

Issue: 1927 Vol. 85 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUST BEFORE GOING TO PRESS
California Victor and Northwestern
Victor to Distribute on Pacific Coast
Two Companies Formed to Cover This Territory With Dropping of Wholesaling by
Shermain, Clay & Co.—Latter Concern to Be Retail Exclusively
C A N FRANCISCO, C A L , August 30.—Not
^-* till to-day has any announcement been
forthcoming regarding changes in the Victor
distribution on the Pacific Coast. For years
past, Sherman, Clay & Co. has acted as Vic-
tor wholesale distributor and has also been an
exclusive Victor dealer in its retail stores.
Some months ago it was rumored in the trade
that the big music house was anxious to con-
fine its Victor operations to retail. Recently
the rumors have grown more persistent and to-
day Sherman, Clay & Co. issued the following
statement:
"Approximately ten years ago, we realized
that the trend of modern merchandising was
through the operation of chain stores, par-
ticularly if we wanted to be aggressive and out-
standing figures in the retail field. With this
object in view, we started opening branches as
rapidly as our capital and th_e securing of right
men to manage them would permit.
"We soon found that we were covering the
territory in which we operated so aggressively
that our retail stores were in competition with
our wholesale talking machine departments. We
have felt for several years that it was not good
business policy to operate both wholesale and
retail if we adopted this aggressive retail
policy. We have, therefore, decided to with-
draw practically from the jobbing of talking
machines and radio and confine our activities
to a more intensive retail campaign. Therefore,
we will gradually withdraw from this field and
by January 1, 1928, will be no longer jobbing
talking machines or radios. With this object
in view, we have been negotiating with the Vic-
tor Talking Machine Co. and finally have pre-
vailed upon them to take over our wholesale
depots and establish wholesale companies of its
own.
"This arrangement is for the benefit of all
concerned inasmuch as it leaves our hands free
for more aggressive retail activities and gives
the opportunity to serve the talking machine
dealers on the Pacific Coast in a manner that
would prevent any friction with the jobbers' re-
tail activities."
Representatives of the Victor
Talking
Machine Co., who, in the most amicable spirit,
have been conferring with Sherman, Clay &
Co. regarding the new wholesale distribution,
stated that they could not say much, as of
(he Victor Talking Machine Co. except the fol-
lowing:
Distribution will be entirely wholesale and
by two companies. The California Victor Dis-
tributing Co. will have its headquarters at 536
Mission street and in Los Angeles at Tenth
and Santee streets. Otto L. May, who has
been district manager for the Victor Talking
Machine Co. here, will be president of the new
company. R. M. Bird, who has been Mr. May's
assistant, will be sales manager for the San
Francisco district and J. M. Spain, formerly
with the Victor Co. in the Northwest, will be
sales manager of the Los Angeles district. J.
E. Skerten will be with the new company. The
J. G. Volkwein Heads the
Western Penna. Merchants
Succeeds Arthur W. Armbruster Resigned—
Plans Under Way for Melody Way Instruc-
tion in Pittsburgh
Pittsburgh, Pa., August 27.—J. C. Volk-
wein, of Volkwein Bros., dealers in musical
instruments, sheet music and accessories, was
unanimously elected president of the Western
Chapter of the Music Merchants' Association
of Pennsylvania at a special meeting of the
directors on Saturday last. Mr. Volkwein suc-
ceeds Arthur W. Armbruster, sales manager
of the Henricks Piano Co., who, in handing in
his resignation, stated that he was not able
to devote to the office of president all of the
time and attention that it required. The direc-
tors assembled in the S. Hamilton Co. Building
and Wm. C. Hamilton, vioe-president, presided.
Mr. Armbruster was present and, in addition
to his written resignation, made a verbal state-
ment as to why he wished to be relieved of
the office.
W. Barry Hamilton, chairman of the Melody
Way Plan Committee, stated that all was in
readiness for the instruction of the teachers
who, in turn, will instruct the children who
enroll in the classes. He reported that about
a dozen music dealers will participate in the
Melody Way program. Mrs. Mary Bush
Hauck, of Harrisburg, will be in charge of the
instruction work this week.
I. L. Chilcoat has been appointed manager
of the Harrisburg store of Chas. M. Stieff, Inc.,
succeeding O. B. Lank, who is now a traveler
for the Cable Company, covering Pennsylvania.
Manager Chilcoat has announced that the firm
has taken the Brunswick line of phonographs
at the Harrisburg store.
Thieves broke into the Martin School Build-
ing, near Uniontown, Pa., and stole the motor
from the Victrola cabinet and destroyed the
cabinet, as well as stealing a number of Victor
records. The school authorities of the district
STARR PIANOS
employes as far as possible will be the em-
ployes who have been with Sherman, Clay &
Co. in their wholesale Victor distribution.
Wholesale Victor distribution in the Pacific
Northwest will be affected through a new com-
pany, the Northwestern Victor Distributing Co.
The president will be C. B. Gilbert, formerly
district manager for the Victor Co. in Phila-
delphia. The sales manager will be T. T. Evans,
who has been for twenty-five years with the
Victor Co. Headquarters for the Northwest will
be at the former Sherman, Clay & Co. whole-
sale Victor distributing headquarters in Port-
land and Seattle, just as the local headquarters
are still in the Sherman, Clay & Co.'s former
distributing headquarters in California. It was
emphasized that distribution will be wholesale.
offered a reward of $50 for the arrest of the
thieves.
The Reed Radio & Electric Co., Atwater
Kent and Brunswick dealer, with stores in
Uniontown,
Pittsburgh,
Conncllsville and
Brownsville, against whom involuntary bank-
ruptcy proceedings were instituted some time
ago, has been adjudicated bankrupt in the
United States District Court here. The sched-
ules filed show liabilities $164,012.89 and assets
$54,130.39.
Wm. Knabe Associated
With Julian T. Mayer
Joins New York Wholesale H. C. Bay and
Commercial Investment Trust Representa-
tive
William Knabe became associated this week
with Julian T. Mayer, formerly with Mayer
Bros. & Bramley, New York. Mr. Mayer re-
cently was made co-distributor for the H. C.
Bay line of pianos in the East and his taking
on Mr. Knabe as an aid constitutes one of
the initial steps toward an active Fall cam-
paign.
Alterations and /enovations are being made
in the wareroom floor of the Mayer Building,
at 417 West Twenty-eighth street, New York,
and the complete H. C. Bay line, including
about fifty catalog and special models, has been
placed on display. It is his intention to provide
convenient and attractive wholesale warerooms
for the benefit of Bay dealers in Greater New
York.
Mr. Mayer, assisted by Mr. Knabe, will also
devote part of his time to the music trade
activities of the Commercial Investment Trust,
New York, for which he was appointed execu-
tive representative this week. He will conduct
this phase of his business in the offices at 417
West Twenty-eighth street, where he will have
excellent facilities for consulting with dealers
on the matter of handling instalment paper
and other financing problems.
STARR PHONOGRAPHS
GENNETT RECORDS
(Represent the Hiqhest oAttainment in oMusical
OVorth
9)fe.STARR PIANO COMPANY
Established 1872
Richmond. Indiana
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
WESTERN COMMENT
REVIEW OFFICE, RKPUBLIC BUILDING, CHICAGO, I I I . , AUG. 28,
DETROIT, as it stands today, irresistibly reminds one of New
1927
York
as it stood towards the beginning of the great subway era. There
is the same sense of immense possibilities for the
Detroit
future, the same breathless pause in front of the
Does
door of a new age about to be opened, the same
It
carelessness of prediction as to what may happen
—for may not anything happen ? Today, of course, New York is
a bit impatient with those who remind her of her past enthusiasms,
for she has found the new age has brought her much more of
trouble and problem than of liberation. Detroit on the other hand
is just entering upon that golden period of adolescence when all
the world is open for conquest and beyond the Alps lies an Italy
fairer than other travelers have ever dreamed of. And so perhaps
that is why Detroit manages its affairs with a sort of youthfully
massive audacity, alike the admiration and the despair of its com-
petitors. Let us frankly admit that Chicago cannot do it; at least
where the music trade is concerned. This third annual conven-
tion of the Michigan Music Merchants' Association makes a case in
point. From the beginning to the last note of the bands playing
during the street carnival, it was one great success. Nor were the
music merchants alone responsible. The city itself took a hand,
put up money, had the mayor there to preside over the finale, made
the thing a municipal event in every sense of the term. One pauses
from wondering at the good sense of the Detroit municipality to
make the effort of imagining what would be the result of asking the
Honorable William Hale Thompson to take an interest in a piano-
playing contest. If it were a rodeo or a prize fight, that of course
would be something else again, as the immortal Abe Potash would
say. It would in fact be a dog of another color, Mawruss. It will
not require more than a fair showing of the same spirit in a baker's
dozen of other great cities to stir up the piano factories with a
mighty stirring such as they have not felt for years. Nor are signs
lacking that the spirit is present in these places, waiting perhaps
for a little strengthening of the flesh, but both waiting confidently
as well as expectantly. For our good old industry is not dead
by a jug-full—unless perchance, as ill-natured ones have asserted, it
has gone dead from the neck up only.
Fannie Bloomfield Zeisler passed from the stage a few days
since she drew behind her departing figure, as it were, a curtain
which, as it fell, blotted from sight a whole epoch
Fannie
of art-life in the United States. So rapidly have
Bloomfield
things and events moved during the last few years
Zeisler
that it is hard for us to imagine the state of musi-
cal barbarism in which the whole land so starkly stood on that day
more than fifty years ago when the youthful Fannie Bloomfield
made her first appearance at an orchestral concert. Boston, Cin-
cinnati, New York indeed showed some signs of musical life, but
they were faint and feeble signs. Fifteen years later in fact, Theo-
dore Thomas could induct the people of Chicago to come to his
Summer Garden concerts on the Lake Front only by sandwiching
in between stray movements from symphonies (a whole symphony
at one sitting was unthinkable) fantasies and "nature pictures"
in which players of oboe, clarinet and flute, chastely concealing
themselves in the shrubbery, imitated from time to time the war-
blings of the little bird.es. From that state of aesthetic barbarism
we have come far indeed, and it is one of the many fine things
to be said for Mme. Zeisler that she stood from the first stead-
fastly for the best, that she conquered the respect and then the
love of her own country and especially of her own Mid-West, after
she had triumphantly conquered the artistic heart of a critical
Europe; and that her influence was always in the right direction,
always healthy and always powerful. These are not light achieve-
ments. Among artists of the last half century she stood in a very
small group for the dynamic intensity of her playing, for her
absolute absorption in her work, for her steadfast adherence to the
beautiful and the genuine. Among women artists she stood in some
WHEN
respects alone. She had many pupils and she influenced the art of
pianoforte playing probably more deeply than did any other single
individual in this part of the world. She was a great artist, and
she was also a great women, for she could be wife and mother
as well as artist; and what that double task means in drain upon
energy and soul only those who have experienced it can ever tell.
BANK clearings for the month of July in the Chicago Federal Re-
serve District were about 2 per cent lower than they were a year
ago, and loans by the Federal Reserve System to
Business
member banks in the same district were also a
Stands
little lower than for the same period in 1926.
Revealed
Building permits dropped markedly, both in num-
her and in value, showing that the long-continued building boom
has pretty nearly run its course in Chicago, although at the end
of 1926, after a steady drop, the figures were considerably lower
than they are now. During 1927 indeed the number of building
permits issued in Chicago was at one time almost up to the peak
point of 1926 and lower only than the extraordinary greatest height
of that remarkable year 1923. Business failures on the other hand
declined both in number and in amounts Involved—and were much
fewer than is usually expected at this time of year. The combined
average price for July of wheat, corn, and oats was 99^4 cents as
against $1 for the previous month, wheat having risen during
August. Cotton prices, as might have been expected, showed a
continuous rise, owing no doubt to the distressing conditions in the
flooded areas where so much of the crop originates. The Govern-
ment forecast indeed as issued on August 8 shows that the prob-
abilities are for a decrease in yield over last year of about 25 per
cent. Pig iron production continued to decline slightly but exports
showed no more than the usual seasonal position, while imports on
the other hand registered a marked upturn. Commodity prices
showed during July, again, the first substantial advance, as cal-
culated on the Bradstreet index, during many months. The prin-
cipal advances occurred in hides and leather, textiles, fruits and
livestock, while declines were registered in provisions, oils, bread-
stuffs and miscellaneous products. Stocks continued to advance
during the month but, as we know, a sensational break took place in
August on the New York Exchange. Bond prices on the other
hand recovered and during July the average price of forty selected
bonds increased from $90.41 to $91.25.
seven weeks from now Grand Rapids will be the scene of a
very significant gathering. The Wood Industries Division of the
American Society of Mechanical Engineers will
Wood
hold its second national meeting, to which will
Engineers
come from all over the Mid-West men interested
Meet
in the science and art of applied mechanical wood-
working. The piano industry cannot stand aloof from an affair
of this sort, if only because the piano industry occupies so promi-
nent a position among those industries which have brought the art
of applying machinery to the fabrication of fine wood products
to the highest pitch of excellence. Wood working has long ago
ceased to be a small-time, small-scale industry, employing only such
mechanical aid as might have been forced upon it by considerations
over which it had no control. It has emerged from its chrysalis
state and has become sufficiently important to have acquired a tech-
nology all its own. Nor is the primary industry of lumbering in-
cluded in this description, for lumbering is a quite individual branch
of the wood industries, separate and often in fact hostile, supplying
the material from which the fabricating industries produce their
goods, but working up this material from its raw state in the
forests and so coming to have a large mechanical importance of
its own. The fabricating industries on the other hand are indus-
tries in which personal skill continues to have, and probably always
•will have, a preponderating influence, for the fabrication of wood,
whether into musical instruments or into fine pieces of furniture,
is an art as much as it is a branch of machine technology.
SOME
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