Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUST BEFORE GOING TO PRESS
California Victor and Northwestern
Victor to Distribute on Pacific Coast
Two Companies Formed to Cover This Territory With Dropping of Wholesaling by
Shermain, Clay & Co.—Latter Concern to Be Retail Exclusively
C A N FRANCISCO, C A L , August 30.—Not
^-* till to-day has any announcement been
forthcoming regarding changes in the Victor
distribution on the Pacific Coast. For years
past, Sherman, Clay & Co. has acted as Vic-
tor wholesale distributor and has also been an
exclusive Victor dealer in its retail stores.
Some months ago it was rumored in the trade
that the big music house was anxious to con-
fine its Victor operations to retail. Recently
the rumors have grown more persistent and to-
day Sherman, Clay & Co. issued the following
statement:
"Approximately ten years ago, we realized
that the trend of modern merchandising was
through the operation of chain stores, par-
ticularly if we wanted to be aggressive and out-
standing figures in the retail field. With this
object in view, we started opening branches as
rapidly as our capital and th_e securing of right
men to manage them would permit.
"We soon found that we were covering the
territory in which we operated so aggressively
that our retail stores were in competition with
our wholesale talking machine departments. We
have felt for several years that it was not good
business policy to operate both wholesale and
retail if we adopted this aggressive retail
policy. We have, therefore, decided to with-
draw practically from the jobbing of talking
machines and radio and confine our activities
to a more intensive retail campaign. Therefore,
we will gradually withdraw from this field and
by January 1, 1928, will be no longer jobbing
talking machines or radios. With this object
in view, we have been negotiating with the Vic-
tor Talking Machine Co. and finally have pre-
vailed upon them to take over our wholesale
depots and establish wholesale companies of its
own.
"This arrangement is for the benefit of all
concerned inasmuch as it leaves our hands free
for more aggressive retail activities and gives
the opportunity to serve the talking machine
dealers on the Pacific Coast in a manner that
would prevent any friction with the jobbers' re-
tail activities."
Representatives of the Victor
Talking
Machine Co., who, in the most amicable spirit,
have been conferring with Sherman, Clay &
Co. regarding the new wholesale distribution,
stated that they could not say much, as of
(he Victor Talking Machine Co. except the fol-
lowing:
Distribution will be entirely wholesale and
by two companies. The California Victor Dis-
tributing Co. will have its headquarters at 536
Mission street and in Los Angeles at Tenth
and Santee streets. Otto L. May, who has
been district manager for the Victor Talking
Machine Co. here, will be president of the new
company. R. M. Bird, who has been Mr. May's
assistant, will be sales manager for the San
Francisco district and J. M. Spain, formerly
with the Victor Co. in the Northwest, will be
sales manager of the Los Angeles district. J.
E. Skerten will be with the new company. The
J. G. Volkwein Heads the
Western Penna. Merchants
Succeeds Arthur W. Armbruster Resigned—
Plans Under Way for Melody Way Instruc-
tion in Pittsburgh
Pittsburgh, Pa., August 27.—J. C. Volk-
wein, of Volkwein Bros., dealers in musical
instruments, sheet music and accessories, was
unanimously elected president of the Western
Chapter of the Music Merchants' Association
of Pennsylvania at a special meeting of the
directors on Saturday last. Mr. Volkwein suc-
ceeds Arthur W. Armbruster, sales manager
of the Henricks Piano Co., who, in handing in
his resignation, stated that he was not able
to devote to the office of president all of the
time and attention that it required. The direc-
tors assembled in the S. Hamilton Co. Building
and Wm. C. Hamilton, vioe-president, presided.
Mr. Armbruster was present and, in addition
to his written resignation, made a verbal state-
ment as to why he wished to be relieved of
the office.
W. Barry Hamilton, chairman of the Melody
Way Plan Committee, stated that all was in
readiness for the instruction of the teachers
who, in turn, will instruct the children who
enroll in the classes. He reported that about
a dozen music dealers will participate in the
Melody Way program. Mrs. Mary Bush
Hauck, of Harrisburg, will be in charge of the
instruction work this week.
I. L. Chilcoat has been appointed manager
of the Harrisburg store of Chas. M. Stieff, Inc.,
succeeding O. B. Lank, who is now a traveler
for the Cable Company, covering Pennsylvania.
Manager Chilcoat has announced that the firm
has taken the Brunswick line of phonographs
at the Harrisburg store.
Thieves broke into the Martin School Build-
ing, near Uniontown, Pa., and stole the motor
from the Victrola cabinet and destroyed the
cabinet, as well as stealing a number of Victor
records. The school authorities of the district
STARR PIANOS
employes as far as possible will be the em-
ployes who have been with Sherman, Clay &
Co. in their wholesale Victor distribution.
Wholesale Victor distribution in the Pacific
Northwest will be affected through a new com-
pany, the Northwestern Victor Distributing Co.
The president will be C. B. Gilbert, formerly
district manager for the Victor Co. in Phila-
delphia. The sales manager will be T. T. Evans,
who has been for twenty-five years with the
Victor Co. Headquarters for the Northwest will
be at the former Sherman, Clay & Co. whole-
sale Victor distributing headquarters in Port-
land and Seattle, just as the local headquarters
are still in the Sherman, Clay & Co.'s former
distributing headquarters in California. It was
emphasized that distribution will be wholesale.
offered a reward of $50 for the arrest of the
thieves.
The Reed Radio & Electric Co., Atwater
Kent and Brunswick dealer, with stores in
Uniontown,
Pittsburgh,
Conncllsville and
Brownsville, against whom involuntary bank-
ruptcy proceedings were instituted some time
ago, has been adjudicated bankrupt in the
United States District Court here. The sched-
ules filed show liabilities $164,012.89 and assets
$54,130.39.
Wm. Knabe Associated
With Julian T. Mayer
Joins New York Wholesale H. C. Bay and
Commercial Investment Trust Representa-
tive
William Knabe became associated this week
with Julian T. Mayer, formerly with Mayer
Bros. & Bramley, New York. Mr. Mayer re-
cently was made co-distributor for the H. C.
Bay line of pianos in the East and his taking
on Mr. Knabe as an aid constitutes one of
the initial steps toward an active Fall cam-
paign.
Alterations and /enovations are being made
in the wareroom floor of the Mayer Building,
at 417 West Twenty-eighth street, New York,
and the complete H. C. Bay line, including
about fifty catalog and special models, has been
placed on display. It is his intention to provide
convenient and attractive wholesale warerooms
for the benefit of Bay dealers in Greater New
York.
Mr. Mayer, assisted by Mr. Knabe, will also
devote part of his time to the music trade
activities of the Commercial Investment Trust,
New York, for which he was appointed execu-
tive representative this week. He will conduct
this phase of his business in the offices at 417
West Twenty-eighth street, where he will have
excellent facilities for consulting with dealers
on the matter of handling instalment paper
and other financing problems.
STARR PHONOGRAPHS
GENNETT RECORDS
(Represent the Hiqhest oAttainment in oMusical
OVorth
9)fe.STARR PIANO COMPANY
Established 1872
Richmond. Indiana
13