Music Trade Review

Issue: 1927 Vol. 85 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
W. G. Heaton Back
From Pacific Coast Trip
Having heard and appreciated the value of
Mr. Heaton's talks to salesmen, a number of
music merchants from Indianapolis requested
that he go to that city and hold salesmen's
President of Auto Pneumatic Action Co. Had meetings there, which he did. After several
busy days he left for the San Francisco con-
Busy Time While Crossing the Country
vention.
Though the Auto Pneumatic Action Co. had
When W. C. Heaton, president of Auto
Pneumatic Action Co., New York, manufacturer no exhibit of its own at the Western conven-
of Welte-Mignon (Licensee) reproducing ac- tion, Pacific Coast representatives had arranged
tions and Auto DeLuxe expression actions, a program for Mr. Heaton. He acted as an
packed his grip and started for Chicago to associate executive at the exhibits of Welte-
attend the convention last June he didn't realize Mignon (Licensee) users and during his stay
what he was in for. A transcontinental trip actually assisted retail salesmen to close retail
from which he recently returned proved the sales. He then visited Seattle and other cities
in the Northwest. He also gathered together
outcome.
When he arrived in Chicago he managed to a number of Northwestern piano dealers who
were returning from thp convention and held
attend to all his convention duties, engineered
a comparison recital at Kimball Hall in which a sales meeting aboard the steamer on the wav
to Seattle.
the Welte-Mignon (Licensee) figured promi
nently, made speeches to the assembled tuners
On the way back to New York Mr. and
of various large Chicago music concerns, held Mrs. Heaton went to Neahtawanta, the Summer
meetings for the salesmen of others and kept home and studio of Dorothy Miller Duckwitz,
all the appointments which were requested.
well-known concert pianist. His purpose was
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Piano Wire has never failed to justify their con-
fidence.
At the Paris Exposition in 1900, in competi-
tion with the finest makes of foreign wire, Per-
fected Piano Wire won the Gold Prize—and has
constantly maintained its superiority ever since.
This quality wire is noted for holding its tonal
properties and is absolutely guaranteed against
breakage. Consequently it is far more economi-
cal than cheaper grades of wire.
As a maker of good pianos, you can afford to
use only the best wire. Let us send you detailed
information concerning this guaranteed product.
Services of our Consulting Acoustic Engineer always
available—free.
American Steel & Wire
Company
SEPTEMBER 3, 1927
to arrange for 'a series of comparison concerts
to be given at the Ohio Music Merchants'
Convention in Cleveland, O., September 12 to
16, by Miss Duckwitz, who is a Welte-Mignon
(Licensee) recording artist and popular with
Welte owners.
The trip from Michigan to New York was
punctuated by a brief stop in Chicago, where
Mr. Heaton arranged with Herbert Wither-
spoon, the famous baritone, to have the latter'?
W. C. Heaton
grand piano shipped to the. Auto Pneumatic
Action Co., so that a Welte-Mignon (Licensee)
action might be installed in it. Mr. Wither-
spoon plans to use the instrument in connection
with his lectures on music appreciation.
In summing up conditions encountered on
his trip, Mr. Heaton made the following re-
marks:
"Business has been quiet and stocks are low,
and yet I found all of them optimistic as to
the volume of piano sales that will be made
this Fall. Dealers will need pianos, player-
pianos and reproducing pianos, and the manu-
facturer will be at his wit's end trying to
supply this demand; so it behooves every dealer
to give this his very careful consideration and
place his order with the manufacturers now, or
it will be impossible for the manufacturer to fill
all orders."
Youngstown Radio Show
YOUNCSTOWN, O., August 28.—Exhibitors have
taken all available space for the second annual
radio show it was announced this week by Ar-
thur Brock, who is sponsoring the event. The
show is to be held for three days, from Septem-
ber 26 to 28, in the new Stambaugh Auditorium.
Every music house in Youngstown will have a
booth at the show. Elaborate decorations are
planned.
Earl K. Hawken & Sons, Springfield, O., have
been incorporated with a capital stock of
$25,000 to conduct a music and radio store.
DEALERS' OPPORTUNITY
USED PIANOS
$30 up
Sales Offices:
Chicago, New York, Boston, Cleveland, Worcester, Philadelphia, Pittsburgh,
Buffalo, Detroit, Cincinnati, Baltimore, Wilkes-Barre, St. Louis, Kansas City,
St. Paul, Oklahoma City, Birmingham, Memphis, Dallas, Atlanta, Denver,
Salt Lake City
Export Representative: U. S. Steel Products Co., New York
Pacific Coast Representative: U. S. Steel Products Company, San Francisco.
Los Angeles, Portland, Seattle
401
W e 8 t 28tl
» St.,
NEW YORK
FOR SALE
300 USED UPRIGHT PIANOS, ALL MAKES.
$300.00 per dozen, up.
Any itumtky shipptd mnywher*
SAMUEL ORR
390 Washington Street
Newark, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
SEPTEMBER 3, 1927
Plans for Piano Playing Contest Are
Indefinitely Postponed by St. Louis
No Likelihood of Event Being Held in That City During This Fall—Third Annual
St. Louis Radio Show to Be Held During Week of September 19
C T . LOUIS, August 28.—Decision to post-
pone indefinitely any action on the proposal
to hold a piano-playing contest in St. Louis this
Fall was reached at a meeting of the piano and
other music dealers of the city this week. Fail-
ure of certain anticipated plans to materialize
was given as the cause of the decision to defer
action on the contest.
The action of the dealers, which came as a
thunderbolt, was taken at a conference called
for the purpose of completing final details of
the contest. George Kane, secretary of the
Miessner Institute of Milwaukee, and repre-
sentative of the Post-Dispatch, the city's
largest daily newspaper, attended the meeting.
The decision of the dealers, it was said, defi-
nitely removes the likelihood of a contest being
conducted in St. Louis this Fall. While the
door was left open for future negotiations, it
was added that the possibility of any such ac-
tion was remote.
The dealers' decision came at a time when
it seemed definitely assured that a contest
would be held in the city. Plans for the con-
test were initiated immediately after the Chi-
cago Convention and advanced consistently un-
til this week.
The indefinite postponement of the contest
constituted the principal topic of conversation
among the dealers of the city, with opinion as
to its ultimate effects sharply divided.
With the contest out of the way, dealers in
the city began laying plans for other means
tor promoting their products. At the same time
interest was centered upon the twentieth an-
nual convention of the National Association of
Organists, which was held in the city during
the week, in an effort to ascertain its effect in
creating a greater interest in music. More than
100 prominent organists from all parts of the
world attended the meeting, which was held at
the Chase Hotel.
Following a welcome by Acting Mayor Wal-
ter Neun, dean of the local chapter, to the
Organists Association, a series of concert
recitals were given at Graham Memorial Chapel,
Washington University and Christ Church
Cathedral. A feature of the meeting .was the
announcement that Edward H. Pierce, of
Auburn, N. Y., was awarded the Diapason
Prize for the best article of the year on the
use of organs in the church.
Other features of the convention were the
various recitals given throughout the city by
the organists, a meeting with the organ build-
ers, and a dinner at the Hotel Chase on the
ciosing night of the meeting.
Plans also are being formulated in the city
for the third annual radio show and radio deal-
ers' trade convention, under the auspices of the
St. Louis Radio Trades Association, which will
be held in the Coliseum here the week of Sep-
tember 19. Virtually all space in the show has
been taken by leading radio manufacturers,
who will display the latest in radio sets, equip-
ment and cabinets.
One of the features of the show will be a
large plate-glass studio which will be installed
in the Coliseum at an elevation which will per-
mit crowds to see the announcers and artists
before the microphone. Among the announcers
who will be here for the convention will be
Graham McNamee, while the management is
arranging for an elaborate program of enter-
tainment.
Fuhri on Vacation
W. C. Fuhri, vice-president and general sales
manager of Columbia Phonograph Co., is on
his first vacation in eight years. Mr. Fuhri
tried to keep it dark, having always found busi-
ness more fun than any vacation, but the news
leaked out. Accompanied by his son, George,
of the St. Louis branch of the company, he is
motoring from New York to Montreal, via the
Adirondacks, and back through New England.
Opens Eleventh Store
BROCKTON, MASS., August 28.—The United Mu-
sic Co. added the eleventh link to its chain of
music stores with t h e opening of a branch in
You Will Be Interested
in Ludwig Period Qrands
11
Fall River, Mass., at 394 South Main street.
The store, which will handle Hardman, Peck
& Co., Gulbransen and" Cable-Nelson pianos,,
and Victor Orthophonics, "will be under the'
management of Nathan Feldman. On August
3\ all the stores of the chain will be closed for
a general sales conference which will be held
at the Hotel Biltmore, Providence.
Business Is Incorporated
H. E. Lindenberger and M. O. Smith, who
have been conducting a piano and radio busi-
ness at 86 East Main street, Patchogue, L. I.,
for a considerable period on a partnership basis,
have incorporated the business with a capital
stock of $25,000.
The McDougall-Frcihcit Music Co., Portland,
Ore., has been incorporated with a capital stock
of $20,000. The officers of the company are W.
A. McDougall, A. C. Freiheit, Jesse M. Mc-
Dougall and Helen Freiheit.
Now is the Time
This is the most opportune time to
interest your customers in buying a
Winter Piano and Player Piano and
here is the desirable and surprising
combination of sales and profit ad-
vantages offered every dealer han-
dling the Winter Prosperity Line.
First:
A variety of models that
meet every individual preference
and price range requirement.
Second: Superlative tone qualities
which alone make the line dis-
tinctive.
Third: Appealing case beauty. An
ever impressive quality of work-
manship through and through.
Every Winter Piano and Player
Piano is a precision instrument
built by Winter & Co. to give a
permanently high-grade and sat-
isfactory service.
Write for our dealers' plan and
sales proposition
L
UDWIG Period Grands have won
unstinted praise from dealers and
music lovers alike. The famed Ludwig
tone finds a fitting complement in case
work of surpassing beauty.
True to
period, expressive of the highest skill of
Ludwig Grand
cabinet craftsmen,
Ludwig Period
Style S
Grands carry an ever-inspiring message
to both eye and ear. You'll be interested
in these grands because your customers will be even more in-
terested. To show a Ludwig Period Grand is to create in the
mind ot your prospect an unforgettable impression.
Makers of Rudolf and Hclicr & C
;ws and Player Pmnos
863 East 141st Street
NEW YORK
-VJTINO
Ludwig & Co*
fe!S5
Willow Ave. and 136th Street
New York
Style "D"—4 ft. 1 in. high

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