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The Music Trade Review
112,000 People Hear the Duo-Art in
Chicago During the Convention Week
JULY 2, 1927
quality, have been arranged with care and are
boxed in a manner that adds to their attrac-
tiveness from a merchandise standpoint. Both
the home office in Newark and Philadelphia
branch of the Atlas Player Roll Co. have been
introducing the "A R" roll to the trade.
Tribute Paid Christman
by American Soprano
A striking tribute to the Christman piano was
sent to Christman Sons, New York, recently
by Teresa Gluck, distinguished American so-
prano, who has purchased one of these instru-
ments for her studio. Miss Gluck, born in
New York City, received her vocal education
here from Alice Garrique Mott, a prominent
teacher of voice. At the beginning of her operatic
career she was honored by having leading parts
and has been accorded acclaim by both audi-
ences and critics. After having made her debut
us Nedda in "Pagliacci" in Italy, Miss Gluck
URING the week of the convention in Chi-
the message of the Duo-Art was
D carried cago directly
to at least 112,000 people, ac-
cording to estimates. Through arrangements
made co-operatively by the Aeolian Co. and
Lyon & Healy, Paul Ash featured the popular
young pianist and exclusive Duo-Art recording
artist, Robert Armbruster, in all of his "four-a-
day" performances for the entire week at the
Oriental Theatre. Mr. Ash staged this feature
as the leader of his program for the week with
the Steinway Grand Duo-Art on a raised plat-
form, just back of the orchestra.
Prior to the number at each performance,
Mr. Ash made the following announcement:
"Just recently I have had a musical revelation,
for I have learned of the powers of that supreme
reproducing piano, the Duo-Art. It is our good
fortune to have with us this week, in person,
one of the extremely talented young artists who
record for this marvelous instrument, Robert
Armbruster. His other self, the Duo-Art, will
alternate with Mr. Armbruster, and I am sure
that it will be impossible for any of you to
tell which is which."
Following this announcement, the back drop
was opened, revealing Mr. Armbruster at the
Duo-Art, on which a spot light was played dur-
ing the performance. Mr. Armbruster was re-
called for encores at every performance. Espe-
cially popular was his alternating number of the
Friml Waltz, which he was obliged to repeat.
Lyon & Healy, by means of a most attrac-
tive show window, tied in with the act which
was being presented at the Oriental Theatre.
The view from Wabash avenue shows the Stein-
way Duo-Art grand in Louis XVI design which
was purchased by Paul Ash for his home. In
the foreground, on an easel, is a portrait of Mr.
Ash himself, with a window card stating that the
instrument was selected by Mr. Ash for his
home.
New Atlas Roll
The Atlas Player Roll Co., 35 Fifth street,
Newark, N. J., has just issued a new word roll
given the trade name "A. R." These rolls have
been produced with the view to giving superior
Ampico in Chickering Purchased for
Vice-Presidential Palace at Caracas
CHAFF
T A N D S F.OR
E R V I C E
ATISFACTION
Established
toured Europe extensively on the concert stage
and in opera.
It is interesting to note that Teresa Gluck
was the only American guest at the marriage
reception of Mme. Tetrazzini and Pietro Ver-
nati, having been invited by the celebrated
diva herself.
In her letter to Christman Sons, she writes
as follows: "In grateful appreciation accept my
thanks for your lovely Christman piano just
purchased. It inspires me with its brilliant,
warm singing quality of tone."
Sales Force of
=
Alfredo A. Schultz
§
& Co., Chickering
1
Agent in Caracas
|
1868
Pianos, Players, Reproducing Pianos
SCHAFF BROS. CO.
Huntington, Ind.
cPHAIL
the Custom Built
First in quality for nearly ninety years of continuous
operation—made on Honor by Bostan craftsmen and
sold on Merit everywhere since 1837.
2150 WASHINGTON STREET, BOSTON
A CHICKERING Ampico has been installed
•**• recently in the Palace of Bella Vista, in
Venezuela, the official residence of the vice-
president of Venezuela at Caracas. The instru-
ment was purchased by General Vincente
Gomez, vice-president, who selected it in the
warerooms of Alfredo A. Schultz & Co., Chick-
ering representatives at Caracas. Before the
piano was delivered a photograph was taken of
the sales force of this progressive South Ameri-
can music house seated around the Chickering
Ampico.