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The Music Trade Review
JULY 2, 1927
Branch Warerooms of Kohler & Chase
in Oakland, CaL, Will Be Remodeled
Sherman, Clay & Co. Make Effective Display of Ricca & Son Small Pianos—Ivers &
Pond to Have Exhibit at Western Music Trades Convention Here
11
Bros, grand piano donated as a prize in the
National Saengerfest that opened in the Public
Auditorium June 22. This event, which is the
thirty-sixth of its kind, has drawn thousands
of people to Cleveland and many of these are
singers and musicians. Bruno Walter, inter-
nationally famous conductor, is to direct the
chorus, which consists of four thousand male
voices. The sale of advance tickets is at the
Dreher Piano Co. and it is very heavy.
CAN FRANCISCO, CAL., June 23.—Work is
beginning on complete remodeling of the
Oakland branch of Kohler & Chase. The in-
terior of the store is to be arranged on the gen-
eral plan of the San Francisco store of the com-
pany. H. F. Hale is the general manager of the
Oakland branch. Alterations will probably be
finished in September.
H. J. Werner, of the San Francisco headquar-
ters of Kohler & Chase, says that business is
very good in pianos for this time of year and
that the organ business is satisfactory. Mr.
Werner is vice-president of the General Organ
Corp. The new Welte Organ in the Kohler &
Chase store here will be formally opened during
the week of the Western Music Trades Conven-
tion, or the following week, if there is too great
a rush of happenings during convention week.
Portable Pianos on Display
An unusual display of Ricca & Son's portable
pianos in the windows of Sherman, Clay & Co.
consists of some of the little 4^-octave instru-
ments, shown with a mammoth artist's palette.
One of the pianos is of plain, unpolished wood
and the palette has samples of wood in a num-
ber of colors applied on it, as painters apply
daubs of colors from their tubes. A notice
states that the shops of Sherman, Clay & Co.
will finish an instrument in any desired color.
The exhibition has led to a number of orders.
One business man, about to leave for the coun-
try, did not take time to go in, but telephoned
from the ferries for one of the portables to be
sent to his country home.
Ivers & Pond Will Exhibit
Ivers & Pond will have an exhibit of their
pianos at the St. Francis Hotel during the West-
ern Music Trades Convention. At the Gibson
McConnell Co., 315 Sutter street, Ivers & Pond
dealers here, it is known that R. V. Struthers is
coming out especially, and either Shepherd or
Clarence Pond will come here for the conven-
tion.
Stops Here on World Tour
Adolph Gustafson, of the M. Schulz Co., sailed
from this port yesterday for Honolulu (T. H.)
whence he plans to continue his voyage to Aus- Snappy Ball Game, Followed by Interesting
Dinner, Features of Annual Outdoor Get-
tralia. He is visiting the South Seas in the
Together of Wholesale and Retail Sales Staffs
course of a world tour.
Tina Lerner to Record
Exclusively for Ampico
cordings, the first of which will be released in
an early bulletin.
Tina Lerner, who holds a place among the
leading women pianists of to-day, will hereafter
record her playing exclusively for the Ampico,
Annual Outing of the
Aeolian Sales Department
Diemakers Cannot Be Hurried
Saengerfest in Cleveland
The annual outing of the staffs of the whole-
sale and retail departments of the Aeolian Co.
was held on last Saturday afternoon, June 25, at
Briarcliff Lodge, the affair being under the gen-
eral direction of Chas. A. Laurino, retail sales
manager, who has been responsible for the
outing for the past fifteen years. In recognition
of his efforts in this direction Mr. Laurino
was presented with a handsome carafe set and
other gifts at the dinner which wound up the
outing.
There was the usual ball game in the after-
noon between the Duo-Art Sluggers and the
Radio Loud Speaker Swatters, with the score
yet to be decided upon and announced and with
both teams claiming victory. The only casualty
was a blow to the dignity of Paul Fink, when
he swung viciously at a high one, got tangled
up with his own feet and came to rest hori-
zontally on the ground. It did not interfere,
however, with Mr. Fink acting as toastmaster
at the dinner in the evening.
Entertainment at the dinner was supplied
through the efforts of Robert Armbruster and
Kenmore Currie, who were able to present
the Ritz Quartet, Brunswick artists; Walter
O'Keefe, of the McAlpin Hotel; the Embassy
Boys, of the Club Mirador, and others. Before
the close of the session new organization mem-
bers were introduced, they being W. F. G.
Steele, general manager of the retail division;
W. E. Knightly, export manager; Arnold Law-
son, of the wholesale Duo-Art, and Chas. Eyles,
of the wholesale Weber division.
CLEVELAND, O., June 27.—The Dreher Piano Co.
has on display in its window the Drehcr
Consult the Universal Want Directory of
The Review.
Not everyone in the music trades knows the
slow processes of diemaking, nor the harrow-
ing experiences of trying to hurry the workmen.
G. O. Heine, of the Heine Piano Co., wanted to
exhibit his piano stools at the Western Music
Trades Convention. Illness held him back and
now that everything is ready but some steel
dies Mrs. Sarah Heine, president of the Heine
Piano Co., says that neither money nor urging
can hasten the workmen.
Baldwin Book Weighs Twenty Pounds
A Baldwin book of mammoth proportions,
weighing at least twenty pounds, has been pre-
pared and sent here for the Western Music
Trades Convention, and Morley P. Thompson,
Coast representative of the Baldwin Piano Co.,
considers that it is almost a tabloid, when one
considers the vast field of information it covers.
The Baldwin book begins with the early history
of the company, contains many pages of photo-
graphs of the Baldwin factories, the various
Baldwin houses, dealers' stores, important in-
stallations, Baldwin artists, photographs of many
styles, period and otherwise of pianos, accounts,
promotion work, duplicates of advertising, etc.,
etc. In fact, if you want to know anything
about the Baldwin, you will find it in the Bald-
win book.
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