Music Trade Review

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The Music Trade Review
40
"Blue Skies" Widely
Featured by Dealers
Philadelphia Territory Has Special "Blue Skies"
Week Featuring Berlin Number
The new Irving Berlin song, "Blue Skies,"
published by Irving Berlin, Inc., 1607 Broadway,
New York City, was made a special feature by
retailers in Philadelphia recently, when through
a concerted movement that territory had a
"Blue Skies Week." During the week of this
pp WSam
airfl
Silver's Store Display
special campaign practically every retailer in the
city gave some window space to the title pages
of this Berlin song. Some of these windows
proved very attractive and produced a larger
than ordinary volume of sales.
Seven retailers in the Philadelphia territory
during "Blue Skies Week" gave practically full
FEBRUARY
19, 1927
is sending out orchestrations to the leading or-
chestra leaders and has arranged a very active
campaign {.-••: the exploitation of these numbers
by radio. I (Mowing the introduction of the
above two songs, Vor-een Music Publishers will
add several other numbers to its catalog.
"Collette" Scores in
Philadelphia Premiere
New Musical Comedy, Due in New York
Shortly After March 1, Has Score Published
by Leo Feist, Inc.
A new musical comedy called "Collette" re-
cently opened at the Forrest Theatre, Phila-
delphia, Pa. It is billed to have its New York
premiere shortly after March 1. "Collette" is
said to be provided with some of the best music
of the year arid the Philadelphia papers all pre-
dict its popularity. The book, lyrics and music
are by Joseph J. Garren and among the stars
in the cast are Allan Prior and Desiree Ellinger.
Prior will be remembered for his unusual suc-
cess in "The Student Prince." The comedy is
well cared for in the hands of Solly Ward and
Victor Morlev. Others in the cast include Mar-
cella Shields, Gertrude Vanderbilt and Adeline
Bendon.
In a musical way there is one song in "Col-
lette" which will take its place among the sea-
son's hits. This is "There's Just One 'You.'"
Close second for popular runners is a song
called "I Want You For My Own" and the
lighter numbers include "I've So Many Sweet-
hearts," "Necking" and "Pick Up Your Feet."
Leo Feist, Inc., is the publisher of the produc-
tion's score.
The Forrest Theatre in Philadelphia, by the
way an old landmark, following the three
weeks appearance of "Collette" will be torn
down. Its last musical show is a fitting pro-
duction to mark the end of the Forrest history.
It fully bears up the theatre's record of serv-
ing thoroughly enjoyable and entertaining
shows.
Feist Songs Feature New
Orleans Theatre Opening
"In a Little Spanish Town" and "It Made You
Happy When You Made Me Cry" Saenger
Theatre Presentations
fflT''THE
^ DIXIE
VAGABOND
A Fox froi Ballad
i That's Just A Little
Different/
{ A
jg^iyKAHNW DONALDSON J
LEO FEIST
T INC
FEIST BLDG.
2 3 1 ^ 5 W. 4O TH ST.,
NEW YOIttt CITY
"In a Little Spanish Town," the big success
in the catalog of Leo Feist, Inc., was used as a
teatu e musical number at the opening of the
Saenger Theatre recently in New Orleans. This
new theatre compares very favorably with the
Paramount in New York. Despite all the excite-
ment and enthusiasm following the opening of
this New Orleans photoplay house, J. H.
Saenger, who directs the theatre, found time to
wire the following congratulations to the pub-
lisher.
"Your Feist song 'Little Spanish Town,' as
McCrory's Store Display
window showings to this song and in every in- featured in the organ presentation at the open-
stance the retailers gave the number a con- ing of the new Saenger Theatre, made a wonder-
spicuous place upon the counter and in the ful hit. Congratulations. Kindest regards."
Simultaneously Lester Santly, of the Feist
store.
Herewith are shown two of the particularly firm, received the following telegram from R. P.
effective Philadelphia windows in which "Blue Matthews, vice-president of the Robert Morton
Skies" is featured- The J. G. McCrory store Organ Co.:
"At opening of greater Saenger Theatre Feist
gave its corner window facing on two streets to
a particularly effective display, as can be seen songs 'Spanish Town' and 'It Made You Happy
from the reproduction. The Philadelphia store When You Made Me Cry' were featured in
of the Silver Co. also had an eye-arresting dis- organ presentation by John Hammond making
most tremendous hit I ever witnessed on a pres-
play of the sheet music and records.
entation unit. Congratulations."
Vor-een Music Publishers
A new entry into the ranks of music publish-
ers has just been announced by the Vor-een
Music Publishers, 429 South Green* street,
Wichita, Kansas. The company has released
"Kmmy \i>," a melodious fox-trot, and "Give Me
An Hour For To-morrow," a waltz ballad. It
Now Daddy Jack Robbins
Jack Robbins, head of Robbins-FLngel, Inc.,
New York, is receiving the congratulations of
his numerous friends upon the arrival at his
home, in January, of Marshall Lawrence Rob-
bins, a bouncing baby boy.