Music Trade Review

Issue: 1927 Vol. 84 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
"Muddy Water" Proving
Success as Organ Solo
New Number Being Used by Organists in Many
Photoplay Houses With Excellent Results—
Orchestrations to Come Later
racks in a compact space as necessity requires.
For the standard retail music establishment
such racks are particularly important adjuncts
for a conspicuous display of current popular suc-
cesses, and for special groups of sheet music
of all kinds. They can be looked upon as silent
salesmen, as invariably the consumer looks over
the stock and does much to serve himself.
Where the space is available such racks are
found to add considerably to the volume of busi-
ness in the course of the year and thereby prove
very profitable.
The Broadway Music Corp., publishers of that
new modern Southern classic "Muddy Water,"
has quietly extended its activities in popular-
izing this offering in all parts of the country.
These activities to date have been the intro-
duction by singers and in a few instances by
public organ renditions. The Broadway Co.
has hesitated in putting out the orchestrations
for two reasons: one, that they did not care to
be too hurried in the instrumental exploitation Important Work Along This Line by William
and the second, due to the unusual care required
Arms Fisher for the Oliver Ditson Co.—Re-
in preparation of the orchestration for dance
cent Additions to Company's List
and photoplay houses.
In the meantime, those who have used
The great demand for negro spirituals seems
"Muddy Water" as an organ solo have been to increase from month to month, and these
very enthusiastic and the Broadway Co. has re- publications are becoming a very important part
ceived numerous letters with favorable com- of standard catalogs. William Arms Fisher, of
ment on the possibilities of this number in the Oliver Ditson Co., who has contributed
photoplay organ use.
greatly to the popularity of such publications, is
Among these letters is one from Fred King, responsible for a long list of arrangements of
a well-known Bronx organist, who recently popular negro spirituals and he has written
said: "Yours of the twelfth to hand and I wish authoritatively on this type of music. Of par-
to thank you for your prompt response. In ticular importance is the new addition to the
reference to your request about 'Muddy Water' Musicians' Library, "Seventy Negro Spirituals,"
would say that I think it is one of the most arranged for voice, and piano by ten American
beautifully written and cleverly conceived pieces composers and edited by Mr. Fisher.
that have come to my notice in years. I tried it
The latest of Negro spirituals to be added to
on a mammoth organ this morning and I find the Ditson catalog include the following ar-
that it presents unlimited opportunities for ranged for voice and piano by Mr. Fisher:
beautiful organ effects. I heartily recommend "Sometimes I Feel Like I Wanna Go Home,"
and endorse this piece to all artists who are "He's the Lily of the Valley," "Is Massa Goin'
in need of something really soul-stirring and To Sell Us Tomorrow."
beautiful."
There is also in the new Ditson list an addi-
tion to the Negro spirituals arranged by Charles
Fonteyn Manney. This song, entitled "Sin," has
been sung with great success by Charles Strat-
ton. It is issued for high voice in F minor and
for low voice in D minor. Mr. Manney is also
Requiring Little Space the Racks Provide for responsible for arrangements of "Goin' to
Proper Music Display and Make Possible In- Shout," "Oh, When I Get to Heaven," "Steal
Away" and "Were You There."
creased Quantity of Self-Service Business
Meeting the Demand
for the Negro Spirituals
Century Music Racks
Prove Real Aid to Dealers
The Century Music Publishing Co., 235 West
Fortieth street, New York, publishers of the
Century Edition, has for the past several years
made a special feature of music racks. These
racks come in various sizes and in sectional
form which makes possible the use of additional
f
Two Better Melodies
Emmy Jo, and Her Beau
A Sweet, Pleading Fox Trot Hit
With Wonderful Dance Rhythm
Give Me An Hour For Tomorrow
The Popular Waltz Ballad
With a Heart Throb
Piano Copies and Orchestrations
From Your Jobber or Direct
VOR-EEN MUSIC PUBLISHERS
So. Green St.
-
Wichita, Kans.J
BUY YOUR MUSIC FROM
BOSTON
Publishers
What Does It Matler ( N o w ) ( l i v i n g Berlin)
Blue Skies ( N e w ) (Irving Berlin)
Beeanse I Love You (Irving' Berlin)
(I'm Tellln' the Birds—Tellin' the Bee»)
How I IiOv<* You
Put Your Arms Where They Belong
Yankee Rose
I Never See Maggie Alone
That's What I ( a l l a l'nl
Here or There (As Long as I'm With You)
Carolina Mine
Swim en Kiver Trail
C'est Vous
That's My Hap-IInp-Happlness
My Sunday Girl
KaifN
My Baby Knows How
Just a I.Htle l o n g e r (Irving' Berlin)
How Many Times (Irving Berlin)
.Some D a y
I'm on My W a y Home (Irving Berlin)
When the Red, Red Robin Comes Bob, B o b ,
Bobbin' Along
Song of Shanghai
I Never Knew What the Moonlight Could Do
At Peaee With the World (Irving Berlin)
I'd Climb the Highest Mountain (If I Knew
I'd Find You)
Keinember (Irving Berlin)
A l w a y s (Irving Berlin)
In the Middle of the Night
I'd l.ove to Meet That Old Sweetheart of
Mine

BOOKS THAT SELL
New I n i v e r s a l Dance Folio No. 12
Peterson's I'kulele Method

E. B. Marks Music Go.
Publishes a New March
World's Favorite Songs
Tlddle De l"ket»
Strum It With Crumit (Comic Ukulele Song
Book)
Irving Berlin's Song Gems
.From tlie Musical ('omedy Sensation
41
THE COCOANUTS"
Ting-aling the Bell'll Ring
Why Do You Want to Know W h y
Florida B y the Sea
The Monkey Doodle Doo
l,iirk.v B o y
We Should Care
The Edward B. Marks Music Co. recently is-
sued a new march number called "With Flags
Aloft." The number is said to have already
been adopted by the West Point authorities and
owing to the dearth of good new inarches has
found quick recognition in other directions. It
has been recorded in player roll by the Q R S
1607 Broadway, New York
Co., the Duo-Art, Pianostyle, International, At-
las, Clark and other rolls. "With Flags Aloft"
Frederick K. Steelc, Inc., publishers of the
is written by Joseph S. Strauss, a West Point new Hawaiian song, "Bells of Hawaii," have
alumnus, and Herman Heller, musical director of arranged an early campaign on this new issue.
the Vitaphone Corp.
In several try-outs with orchestras and singers
the number has shown indications of being an
Consult the Universal Want Directory of important addition to this firm's catalog and jus-
The Review. In it advertisements are inserted tifies the efforts that are to be put behind the
free of charge for men who desire positions. '•on"'.
IRVING BERLIN, Inc.
What Do U Say?
ml you for
Oliver Ditson Company
BOSTON
NEW YOEK
Anticipate and Supply Every Requirement of Music
Dealers
Songs That Sell
Yes, everybody's asking every-
body else—"What Do U Say?"
This "peachy" Auto-Musicbile
Racer will begin "speeding" to
jobbers at 16 cents, and to re-
tailers at 19 cents, on February
21, 1927. Orchestrations at 50
cents later on.
CLARA B. MAYS—ESSIE A. DAVIS MUSIC PUBLISHING CO.
518 Garden Ave., Texarkana, Arkansas.
39
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
40
"Blue Skies" Widely
Featured by Dealers
Philadelphia Territory Has Special "Blue Skies"
Week Featuring Berlin Number
The new Irving Berlin song, "Blue Skies,"
published by Irving Berlin, Inc., 1607 Broadway,
New York City, was made a special feature by
retailers in Philadelphia recently, when through
a concerted movement that territory had a
"Blue Skies Week." During the week of this
pp WSam
airfl
Silver's Store Display
special campaign practically every retailer in the
city gave some window space to the title pages
of this Berlin song. Some of these windows
proved very attractive and produced a larger
than ordinary volume of sales.
Seven retailers in the Philadelphia territory
during "Blue Skies Week" gave practically full
FEBRUARY
19, 1927
is sending out orchestrations to the leading or-
chestra leaders and has arranged a very active
campaign {.-••: the exploitation of these numbers
by radio. I (Mowing the introduction of the
above two songs, Vor-een Music Publishers will
add several other numbers to its catalog.
"Collette" Scores in
Philadelphia Premiere
New Musical Comedy, Due in New York
Shortly After March 1, Has Score Published
by Leo Feist, Inc.
A new musical comedy called "Collette" re-
cently opened at the Forrest Theatre, Phila-
delphia, Pa. It is billed to have its New York
premiere shortly after March 1. "Collette" is
said to be provided with some of the best music
of the year arid the Philadelphia papers all pre-
dict its popularity. The book, lyrics and music
are by Joseph J. Garren and among the stars
in the cast are Allan Prior and Desiree Ellinger.
Prior will be remembered for his unusual suc-
cess in "The Student Prince." The comedy is
well cared for in the hands of Solly Ward and
Victor Morlev. Others in the cast include Mar-
cella Shields, Gertrude Vanderbilt and Adeline
Bendon.
In a musical way there is one song in "Col-
lette" which will take its place among the sea-
son's hits. This is "There's Just One 'You.'"
Close second for popular runners is a song
called "I Want You For My Own" and the
lighter numbers include "I've So Many Sweet-
hearts," "Necking" and "Pick Up Your Feet."
Leo Feist, Inc., is the publisher of the produc-
tion's score.
The Forrest Theatre in Philadelphia, by the
way an old landmark, following the three
weeks appearance of "Collette" will be torn
down. Its last musical show is a fitting pro-
duction to mark the end of the Forrest history.
It fully bears up the theatre's record of serv-
ing thoroughly enjoyable and entertaining
shows.
Feist Songs Feature New
Orleans Theatre Opening
"In a Little Spanish Town" and "It Made You
Happy When You Made Me Cry" Saenger
Theatre Presentations
fflT''THE
^ DIXIE
VAGABOND
A Fox froi Ballad
i That's Just A Little
Different/
{ A
jg^iyKAHNW DONALDSON J
LEO FEIST
T INC
FEIST BLDG.
2 3 1 ^ 5 W. 4O TH ST.,
NEW YOIttt CITY
"In a Little Spanish Town," the big success
in the catalog of Leo Feist, Inc., was used as a
teatu e musical number at the opening of the
Saenger Theatre recently in New Orleans. This
new theatre compares very favorably with the
Paramount in New York. Despite all the excite-
ment and enthusiasm following the opening of
this New Orleans photoplay house, J. H.
Saenger, who directs the theatre, found time to
wire the following congratulations to the pub-
lisher.
"Your Feist song 'Little Spanish Town,' as
McCrory's Store Display
window showings to this song and in every in- featured in the organ presentation at the open-
stance the retailers gave the number a con- ing of the new Saenger Theatre, made a wonder-
spicuous place upon the counter and in the ful hit. Congratulations. Kindest regards."
Simultaneously Lester Santly, of the Feist
store.
Herewith are shown two of the particularly firm, received the following telegram from R. P.
effective Philadelphia windows in which "Blue Matthews, vice-president of the Robert Morton
Skies" is featured- The J. G. McCrory store Organ Co.:
"At opening of greater Saenger Theatre Feist
gave its corner window facing on two streets to
a particularly effective display, as can be seen songs 'Spanish Town' and 'It Made You Happy
from the reproduction. The Philadelphia store When You Made Me Cry' were featured in
of the Silver Co. also had an eye-arresting dis- organ presentation by John Hammond making
most tremendous hit I ever witnessed on a pres-
play of the sheet music and records.
entation unit. Congratulations."
Vor-een Music Publishers
A new entry into the ranks of music publish-
ers has just been announced by the Vor-een
Music Publishers, 429 South Green* street,
Wichita, Kansas. The company has released
"Kmmy \i>," a melodious fox-trot, and "Give Me
An Hour For To-morrow," a waltz ballad. It
Now Daddy Jack Robbins
Jack Robbins, head of Robbins-FLngel, Inc.,
New York, is receiving the congratulations of
his numerous friends upon the arrival at his
home, in January, of Marshall Lawrence Rob-
bins, a bouncing baby boy.

Download Page 39: PDF File | Image

Download Page 40 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.