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The Music Trade Review
FEBRUARY 12, 1927
E. P. Little Made
"I Grave You" Latest
"The Love Waltz" Theme
Sherman-Clay Director
Garrick Sales Number
of New Swanson Film
Sheet Music Trade Unites in Congratulations to
Pacific Coast Sheet Music Man on Promotion
Practically everyone in the sheet music busi-
ness will be delighted to learn that Edward P.
Little, head of the publishing department of
Sherman, (Hay & Co., and former president and
present director of the National Association of
Edward P. Little
Sheet Music Dealers, has been elected to the
board of directors of the Sherman-Clay organ-
ization.
Ed. Little is known to practically everyone in
the music industry, and what is more they are
all his friends. He is considered one of the
most important executives in the realm of sheet
music. He has a flare for picking song suc-
cesses. He was one of the first to introduce
Hawaiian music and he has been responsible for
any number of hits, including the famous "Whis-
pering" and the present "Idolizing."
Ed Little has long been a success. The addi-
tional honors that have now been bestowed upon
him will not make him any bigger but they will
be accepted as a deserved tribute to an origi-
nator, a leader, a pal, and a "square shooter."
Consult the Universal Want Directory of
The Review.
BUY YOUR MUSIC FROM
p blishe
BOSTON " "
New Number, Written by Ray Hibbeler, Al-
ready Featured by Many Artists and Orches-
tras Throughout the Country
Will Be Featured in Conjunction With Picture
at Opening of New Roxy Theatre in New
CHICAGO, In., February 5.—"I Crave You" is the
latest addition to the catalog of the Garrick
Music Sales, 2104 North Keystone avenue, Chi-
cago, and from its present popularity it will be
as large a seller as previous hits published by
this company, including "Only a Broken String
of Pearls," "Faded Cherry Blossom," "Melan-
choly Lou," "I'm Only a Broken Toy," and
"Lost-My-Baby Blues." It is a waltz ballad
written by Ray Hibbeler, head of the Garrick
Music Sales, and "Happy Harry" Geise and is
printed with an unusually attractive title page.
Prominent artists in the city and other sec-
lions of the country are featuring "I Crave
You," including in addition, to Harry Geise, re-
cording artist and director of WQJ, Lowell Gor-
don, of the Rainbow Follies at Rainbow Gar-
dens, Bill Lustig's Pennsylvanians, Pershing
Palace, Dell Lampe's Orchestra, Trianon Ball-
room, Al. Katz & His Kittens, Rainbow Gar-
dens, WEBH Orchestra, Clarence Clausen,
Stewart Allen, Joe Warner, Peggy O'Neil, Al
Carney, organist; Everett Mitchell, John Stam-
ford, Eddie Loftus, Jimmy Wall, Laura Foley,
Art Newman, Oscar Heather, Jack Elkins,
Zeigler Sisters, and a host of others. The num-
ber will be released shortly on phonograph
records, it is announced.
Harold Flammer, of the publishing firm of
Harold Flammer, Inc., is being congratulated
by his many friends on the fact that his song
"The Love Waltz" will be the theme melody
used with the Gloria Swanson picture "The Love
of Sunya" at the opening of the new Roxy
Theatre in New York. This opening will be
a semi-public event and, due to the widespread
interest in Roxy and his Gang which will re-
sume broadcasting following the opening of the
Roxy Theatre, the publisher, with the theme
melody in the opening program, will get unusual
publicity for his song.
Milne New England
Sherman-Clay Salesman
Firm Making Strong Drive on "Idolizing" and
"Winding Trail"—New Number by Victor
Schertzinger
Sherman, Clay & Co. have appointed Billy
Milne as representative for New England terri-
tory, making his headquarters in Boston. The
sheet music division of Sherman, Clay & Co.
has arranged a very intensive exploitation drive
on "Idolizing" and a new number called "Wind-
ing Trail." Victor Schertzinger, writer of "Mar-
cheta," has contributed a new song called "La-
Lo-La," which in preliminary try-outs gives in-
dications of being a very popular offering.
New Melrose Novelty
CHICAGO, 111., February 5.—A novelty song has
been issued by the Melrose Bros. Music Co. en-
titled "Dr. Jazz." It is written by Joe Oliver
and arranged by Mel Stitzel, and will no doubt
be an exceptionally popular number for vaude-
ville and other entertainment.
"Someday
Sweetheart," also published by the Melrose
Bros. Music Co., is enjoying a large demand
from the trade.
York
Sheet Music Jobbers
Report Upward Trend
Better Feeling in Demand Became Apparent
January 15 and Has Steadily Continued
The sheet music jobbers are reporting a de-
cided upward trend in sales. This new interest
commenced around January 15 and has con-
tinued. There are indications that sales along
the present healthy lines will continue for the
next several months. Seemingly the quality of
popular numbers being turned out is of a high
standard and this accounts for the increased
consumer interest. Plans of popular publishers
for the early year are marked by the release of
many new offerings and in practically every
instance these firms have arranged intensive
publicity programs to further the popularity of
these new issues.
"Gem Dance Folio"
Shapiro, Bernstein & Co., Inc., have in prep-
aration its 1927 "Gem Dance Folio," deliveries
of which are planned to commence on February
IS. Several of the outstanding numbers in the
current Shapiro, Bernstein & Co. catalog are
included in this new folio offering. Among the
titles represented are "Me Too," "Lonely
Acres," "It's a Wonderful World After All,"
"Scatter Your Smiles," "In a Little Garden,"
"Lonely Eyes," and "Sleepy Head." The num-
bers include fox-trots, waltzes and Charleston
arrangements.
New Publishers
LATEST SUCCESSES
Stephen D. Satzewich, writer of "Love Me As
I Love You" and "Sweetest Girl," is one of the
organizers of a new publishing company known
as the Park Music Co. with offices at 701
Seventh avenue, New York City. The first re-
lease from this new house is a song called
"Just a Little Blue," the words and music of
which are by Claude Lapham.
The Salter Music Shoppe, formerly located at
834 Market street, Wilmington, Del., has taken
new quarters at 222 West Ninth street and will
hold its formal opening early in February.
FOR YOU AND ME
COME BACK IN DREAMS
THE FAR-AWAY BELLS
I FOUND YOU AT LAST
THAT LITTLE WORLD IS MINE
ROBERT TELLER SONS & DORNER
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Erery Requirement of Ifuaic
Dealers
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CHAPPELL-HARMS, INC.
POPULAR SUCCESSES
Roses of Picardy
A Night of Love
World Is Waiting for the Sunrise
In the Garden of Tomorrow
Song of Songs
By My Fireside
A Little Love, A Little Kiss
185 MADISON AVENUE
Brown Bird Singing
There's a Song in My Heart
I Look Into Your Garden
I Heard You Singing
Music Engravers and Printers
•1HD MANCBOBirT AND IDSA OF
TIX1M WOm HflMATI
New York City
311 W«*l 43rd StrMt
Bells of St. Mary's
Thank God for a Garden
Smile Thru Your Tears
NEW YORK CITY
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