Music Trade Review

Issue: 1927 Vol. 84 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
FEBRUARY
The First State Charter Issued by the
National Association of Music Merchants
1925
Country
Atistralia
Mexico
Cuba
Canada
Argentina
Venezuela
New Zealand
United Kingdom
Peru
Italy
All other
Value
$2,359,314
901,261
374,113
320,491
262,143
187,095
137,596
114,939
94,704
91,452
874,751
Total
-•ifltnsir iWndtmtls
$5,717,859
Country
Australia
Mexico
Cuba
Canada
Argentina
Venezuela
New Zealand
United Kingdom
Peru
Italy
All other
«••-
TRnow all men by -these presents that
5, 1927
Total
I'irst 10 months of—
1925, value 1926, value
$2,053,926
$2,428,761
727,794
658,070
314,417
238,896
23y,8'.9
376,746
209,365
242,006
151,718
199,569
114,(87
110,847
110.068
19.15S
77,117
82,569
70,631
61,576
700,282
745,984
$4,769,214
$5,164,182
Players Lead in Foreign Sales
The type, model and finish of the piano varies
with the market. The principal exports of
pianos during the past few years have been
players. The abnormal demand for player-
pianos in the United States during and imme-
diately after the war was reflected in the
distinct manufacturing
trend.
Player-piano
output was stressed, production schedules were
drawn up under the influence of the animated
demand for that type of instrument, the manu-
facture of the player increased and the standard
piano production fell off. The same evolution
in piano taste occurred abroad, but the popu-
larization of the player was experienced some-
what later than in this country, and at present
many of the best markets are purchasing
heavily in player models. The export statistics
of the United States show that in 1914 only
18 per cent of all the pianos shipped abroad
were players, but in 1925 more than 75 per cent
were players.
There have been indications of an increasing
demand for grand pianos in the United States,
but the foreign markets have not as yet mani-
fested a decided preference for them.
The
upright piano is still the prevailing model
among both players and standards.
in >uc form ano b^ its authorize!) officers has apjplicb for a Charter as a constit-
uent member organization in the national Association of.Wusic Merchant?. ant> \
jflft
the saib Pennsylvania -fts5ociation of Music Merchants
has
a,iven acceptable assurance of its compliance with the requirements of the .x
national Association of'Vlusic .Merchants both as to its operation as a chartered-
constituent booy. ana as to the fulfillment of its uanous obligations to the Pahonal
Association of Music .Merchant.-:
the Pennsylvania .Association of Vlusic Merchants
requests
such Charter in erber that its active members may haue the riQhts. privi-
leges ant* obligations of active membership in the national Associatio'it. ano sex
ttvat its officers mao serve i\\ the national Association in such instance ano to
such extent as ma\fbc provioeb for in the constitution an> by-lam* of the Oah'onal
Association.
U t h e r e f o r e , in accordance tuith a resolution atiopteb b\> the Board of-*-
Control of the National Association of /Husic .Merchants at their last stated
meeting; ano bv reason of the authority vested in its officers by the national Asso-
ciation, iue, the unoer$ia,net>. President ano Secretaru of the national Association of
Alusic .Merchants fco hereby errant ano issue to the^applicants this State
Qjharter
as a constituent member of the &aib national Association in anb for the tollouv-
ina. oescribet> territory to wit: entiT? .5tatc of Pennsylvania
the saio Charter issuing an* recoroeb ox\ the.redorbs of the national Association
of Jtlusic .Merchants in the name an* title of
Pcnnsjujuania Association of Music Merchants'
for the perio* of one year from *ate hereof. an& thereafter from year to year un-
less recalled or cancelled by formal action of the Boar* ef Control of the ttationaU
Association of .Music .Merchants.
Lester Grand Installed
In New Peoria Hotel
Done this &O "Da^ of ^anuaru^, 1927. at the offYcc of the national
ation of Jttusic Merchants. 45 West 45 th Street. Dcu> York QH
Handsome Instrument Selected for New Pere
Marquette Hotel, Just Opened, by Chas. C.
Adams & Co., Local Lester Dealers
national .Association of .Music .Merchants
Altnl
I'EORIA, 111., January 29.—Charles C. Adams &
Co., of this city, who have been very success-
ful in placing electric pianos in prominent insti-
tutions and leading homes in their territory,
/
American Pianos in the International Markets
(Continued from page 3)
The five leading markets for American pianos
ninth place as a buyer in 1923, to seventh place
are in order of value of exports from the United
in 1924, to sixth in 1925, and during the first
States in 1925: Australia, Mexico, Cuba, Can-
ten months of 1926 its purchases of American-
ada and Argentina. Export statistics for the
made pianos show an increase in value of more
first ten months of 1926 indicate that the value
than 30 per cent over the first ten months of
of piano shipments to Canada will exceed such
1925.
shipments to Cuba during the calendar year
United States exports of pianos by countries
1926, in which case Canada would displace Cuba
19 n
as the third consuming country. Australia is
Country
Value
.
,
,
,
, ' ,
i
i
-
r
by far the greatest buyer; has been the chief
foreign market during the post-war years, and
at present receives twice as many pianos from
• •,
.
the United States as any other country. Mexico,
which ranked fifth in 1919 and 1920, has de-
veloped so rapidly that it is now second in
j
,
u
TM.
£
* «.
.u
r
o r d e r of p u r c h a s e s . T h e first ten m o n t h s of
1926, h o w e v e r , r e g i s t e r a d e c r e a s e in value of
e x p o r t s to M e x i c o as c o m p a r e d with t h e s a m e
period in the p r e c e d i n g year. A r g e n t i n a h a s
d r o p p e d to fifth place. C a n a d a and Cuba have
Canada
All other
302,331
T( tal
'
$1,951,965
1 Country
Value
Australia
$2,143,182
c u b a ...'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.V....I.......................... 329,15/
a
A '^ t i n a
several years.
Spain
.
.
,
,
,.i
IT
,
Venezuela
The consistent development of the Venezuelan
market during the past few years is worthy
b
*
J
J
of notice. F a i l i n g to a p p e a r a m o n g t h e first
ten m a r k e t s of 1913, t h a t c o u n t r y advanced to
$ 576,165
317,337
m&l
99,574
99,457
94,257
^ S
62,166
alternated between third and fourth places for
__,,
•.
United Kingdom
%?*enxi n 'a'\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\[]y/^\]iy.'.'.'.
Cuba
Mmzil
Australia and Tasmania
^;:;:;;;;;;::;:;::;:;:;;::::;;::;::::;:;:;;:;::::;::
Uruguay
\ ' e w Zealand
'' e ! u • •.
Colombia
All other
Tota |
i:'::'::'::;;;"::":::::;:::::::;:::::::"
5S;S
I4l,44r>
106.6^
93,376
^'vl
/V.326
626,939
$4,703,280
New Pere Marquette Hotel
have sold a Lester grand piano to the new Pere
Marquette Hotel here, an elaborate new hostelry
which compares favorably with any in the
Middle West.
Manager Gregory, of the hotel, who has had
wide experience in his line, has expressed him-
self as enthusiastic regarding every feature of
the Lester grand, a fact highly pleasing both
to the manufacturers and the local representa-
tives.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Period Piano
Its Production and Its Sale
Care in Designing the Period Case for the Piano Essen-
tial in Developing the Demand—The Experience of Kran-
ich & Bach in Manufacturing and in Their Dealers' Sales
NE of the interesting trends in recent
development in the piano trade has been
the growing demand on the part of the
public for instruments with period cases. Period
eases are not by any means new, but their pro-
duction on a quantity basis is an accomplish-
ment that should mean much in
increasing the popularity of the
piano, not only as a musical fac-
tor but as a piece of home furni-
ture pleasing to the eye.
During the past few years cer-
tain manufacturers have shown
excellent understanding and good
taste in the production of period
cases, realizing that to be suc-
cessful and worth-while they must
be true to style. Other makers
have been inclined to leave their
designing to those not thoroughly
competent, resulting in a hit-or-
miss case effect, salable, of course,
in some cases, but entitled to
the term "period" only through
courtesy. It is significant that
those who have given the most
careful attention to designing
their period cases have met with
the greatest measure of success
in marketing such instruments.
The experience of Kranich &
Bach is typical of the success
that has met the efforts of those
who have regarded the production
of period cases as a serious
project and not simply a mere
ornamental change in case model.
The officers of the company
realized that the design of period
cases was really the work of
the skilled decoratoi, thoroughly
trained in the decorative arts,
and able to give the touch of
authenticity to his work.
The result has been that the
several
particularly
attractive
period cases in the Kranich & Bach line are
each of them the work of some decorator of
recognized standing in metropolitan circles.
This expert attention is reflected in the ex-
cellence of the case designs and the fact that
in each instance they are thoroughly repre-
sentative of the particular period on which the
design is based.
In a large measure the secret of Kranich &
O
ESTABLISHED 1662
Bach success in period case production is plac-
ing the art work in the hands of the trained
artist, and the carrying out of that work by
competent and experienced piano case builders.
The result has been that last year alone over
30 per cent of the production of the Kranich &
to the general buying public are the William and
Mary and the Queen Anne, but a very sub-
stantial demand is also found for the Louis
XVI, the distinctly attractive and unusual Cor-
dovan model in Spanish design, effective painted
cases in English styles and the Oriental or
Chinese model richly finished in
lacquer. It is an interesting fact
that while piano buyers in New
York and the East favor models
in the Queen Anne and William
and Mary types, the call for the
elaborately painted cases in their
bright colors comes chiefly from
the West. This indicates that
even the demand for period cases
has become more or less sec-
tional.
The appeal of Kranich & Bach
period styles is well illustrated
in the interest that various dealers
take in exploiting those models
most successfully. One well-known
dealer, for instance, had made
the practice of carrying in stock
only two or three period models
and a dozen or so of the plainer
cases. He switched his policy
and stocked eight or nine period
cases and two or three regular
styles, with the result that sales
of period models immediately
showed a surprising increase. It
was simply a bit of psychology
based on the fact that with the
number of plain cases shown
greatly exceeding period models,
the casual buyer assumed that
plain cases were naturally the
more popular. With the propor-
tion of instruments changed, the
preponderance of period cases
naturally influenced the opinion
that they were the last word. For
the dealer who desires to enjoy
A Typical Kranich & Bach Period Piano
the increased unit value of period
Bach factory was represented in period cases, model sales the idea is well worth thinking
the great majority finished in the increasingly over.
The main point in connection with the pro-
popular two-tone mahogany or walnut finish to
the production of which Kranich & Bach have duction of period cases by Kranich & Bach is
given special attention. The work of the that the instruments are designed with authen-
artistic expert is particularly noticeable in the ticity and high artistic standards first in mind,
attractiveness and general balance of these two- with price more or less secondary. Increased
production is made possible by the steadily
tone effects.
The period styles that have the widest appeal growing demand for these cases.
L^UTEH
NEWARK, N. J.
MANUFACTURERS OF PIANOS OF QUALITY
UPRIGHTS
GRANDS
THE LAUTER-HUMANA

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