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The Music Trade Review
JANUARY 29, 1927
New Grover Bridge
Assortment Announced
Walter Grover, of Firm, to Leave on Extensive
Western Business Trip Next Week
Announcement was made this week by Wal-
ter Grover, of A. D. Grover & Son., Inc., 180
Thirteenth street, Long Island City, N. Y.,
manufacturer of patented specialties and hard-
ware for the musical merchandise trade, of a
new Grover bridge assortment. This assort-
ment is expected to be a big dealer item, full
of selling possibilities.
It will be in the hands of the jobbers shortly
and will contain six dozen bridges, assorted,
there being five different kinds in the assort-
ment. The assortment comes in a brightly
colored cardboard box, handy for display on the
counters.
This assortment will sell to the dealer at
$7.50 and will have a retail value of $16.80.
Walter Grover will leave Sunday on an ex-
tensive Western business trip and will visit all
of the leading manufacturers and jobbers of
musical merchandise in the Central West.
Black Line Reeds
in Wide Demand
Jack Schwartz Music Co. Reports Widespread
Demand for This Product in Lines Handled
"The specialty house with a reputation for
quality" is the way that dealers are talking
about the J. Schwartz Music Co., 10 West Nine-
teenth street, New York, and there is a very
good reason for it, according to Ben Schwartz,
one of the executives of the company. The
reason is the simple one that every member
of the personnel of the Schwartz organization,
from Jack Schwartz down to the office boy,
is devoted to the principle of endeavoring to
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Mad* from Genuine Calfskin
The Frederick Rogers Co.
17 Jacluon AT*.
Middle town, N. Y.
WAVERLY PRODUCTS
We make a complete line of accessories
for fretted Instruments. Demand Wav-
erly accessories on your Instruments.
Waverly Musical Products Co.
71 Tenth St.
Long Island City, N. Y.
supply the trade with the very best possible
in their product, which is the fast-selling mu-
sical merchandise specialty item.
Right now the Black Line reeds are selling
throughout the trade, Schwartz officials report.
In fact, the entire Micro line of products is
selling at a mark considerably above the Janu-
ary average, but the Black Line reeds are way
in the lead, the reasons being a combination
of merit and heavy advertising directed toward
getting customers into the dealers' stores.
"Our main difficulty with Black Line reeds
lies in keeping the supply of them equal to
the demands of the trade," Ben Schwartz stated
to a representative of The Review this week.
"We naturally expected a heavy response to out-
advertising because we know the musical mer-
chandise trade and we know that it recognizes
real merit in a substantial way, but we were
not prepared to meet such a big demand as
came to us. We have been taxed at times to
keep up our service policy of shipment on day
of order, but we are glad to report that we
have arranged to keep the supply of Black Line
reeds equal to the demands."
New Music Patents
Tension Means for Drumheads. Otto Geisler,
Chicago, 111. Patent No. 1,742,462. A drum
comprising a shell having outwardly extending
annular flanges, the flanges having outer por-
tions bent at right angles and extending
toward each other, thereby providing grooves
facing one another, a batter head covering one
end of said shell and a snare head covering
the other end of said shell, hoops binding said
heads to said shell, said hoops having outward-
ly extending flanges, with openings therein,
tension members disposed in said openings and
having hook-shaped portions receivable in said
grooves and bearing against the walls of said
shell flanges, said hook-shaped portions being
spaced from each other, and means carried by
said tension members and disposed opposite to
said hoop portions for moving the hoops
toward each other for increasing the tension
upon said heads.
Saxophone. Avery J. Hilton, (iloucestei,
Mass. Patent No. 1,610,207. In a musical in
strument of the reed type and including high-
tone valves and lower-tone valves, auxiliary
valves associated with some of the lower-tone
valves, means for controlling some of the high-
tone valves from certain of the lower-tone
valves, means for controlling- the auxiliary
valves from certain of the lower-tone valves
and means for holding the high-tone valves and
the auxiliary valves inactive while the lower-
tone valves are to be used alone.
Violin Mute. Joseph W. Lesch, Clinton,
Iowa. Patent No. 1,611,208. In a structure of
the class described, a mounting, a bell crank
pivotally connected with said mounting, said
bell crank embodying an elongated finger piece,
a return spring, a mute, a push rod connected
to said mute, a link pivotally connected to said
push rod and to said mounting, and a second
link connected to the operating arm of said
bell crank and the intermediate portion of said
first-named link.
Charles Parker Catalog
HOUSTON, TEX., January 23.—The Charles Parker
Music Co., one of the largest exclusive band
and orchestra music houses in Texas, has re-
cently completed the compilation of a 144-page
catalog, listing all the various lines which it
handles. This firm, which has stores in Hous-
ton, Dallas and Waco, with headquarters in
Houston, is the Texas State agent for Holton
band instruments and local agent for Leedy
drums and Ludwig & Ludwig drums.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
SELLING MUSICAL
MERCHANDISE
By J. R FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his music.*!
merchandise departments. It cover's
every routine problem incident to
establishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
musif center of its community.
READ THE CONTENTS of
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PAKT I
T H E PROBLEM OF IlI'VINO
Buying in General.
Importance of Quality in BuyuiK.
Where to Buy.
Future Buying.
Buying for Special SHIM.
Some Don'ts for the Buyer.
P A R T II
T H E PROBLEM OF PUBLICITY
VII.
Advertising in
in General.
General.
Advertising
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X. Advertising Through Service.
XI.
Direct and Mail Advertising.
XII.
Advertising Through Musical
Attractions.
P A R T III
T H E PROBLEM OF M A N A G E M E N T
XIII. Management in General.
Stock Display.
XIV.
The Care of Stock.
XV.
Inventory and Sales Analysis.
XVI.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX.
The Value of Co operation.
P A R T IV
T H E PROBLEM OF BELLINC.
XX.
Selling in General.
XXI.
The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV.
The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organization! and Their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
List of Principal Musical Merchandise
Products
I.
II.
III.
IV.
V.
VI.
Edward Lyman Bill, Inc.,
383 Madison Avenue, New York.
Enclosed find $3.00 — check — money
order—cash—for which you will please
send me "Selling Musical Merchandise".
Postage prepaid.
Name
Addr«««
Ctty.