Music Trade Review

Issue: 1927 Vol. 84 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
36
The Music Trade Review
JANUARY 29, 1927
sored by Wm. L. Lange and which has won
such wide success.
Mr. Bowen is a convert from the older type
of finger style playing. He has been a banjo-
ist of note almost from the beginning of banjo
popularity and is a former partner of Fred
Van Eps, who is known extensively for his
phonograph recordings.
"Bill" Bowen's recording of his solo "Nifty
Notes" and "Sitting on Top of the World" is
•<\ marvel of banjo technic.
Sovereign and La Scala Stringed Instruments
Trade Marks Known All Over the World
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos, Guitar Banjos,
Banjo Mandolins, Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
BEST FOR THE PRICE.
"Only IVhen Goods Are Well Bought Can They Be Well Sold."
We are pioneers in this industry and exclusive manufacturers of musical stringed
instruments since 1879, selling direct to the retail stores. Why not let us take care
of your requirements in our line, resulting in larger profits for yourself? Samples
will speak louder than words. Send for catalog.
OSCAR SCHMIDT, Inc-
87'101 Ferry Street
EST. 1879
Jersey City, N. J.
H. Simson, founder of the company, has spent
a lifetime in the music business. Many years
ago he served an apprenticeship under a well-
known violin maker and later acted as travel-
High Quality of Merchandise Represented by ing representative for a musical instrument im-
Well-known House Big Factor in Increasing porting firm, where his unusual selling ability
became evident immediately. In a few years'
Importance
time he organized the present firm of Simson
A concern which lias made pronounced prog- & Frey, Inc., which now does business with
ress in the past few years among the importers thousands of music dealers.
Associated with Mr. Simson is Ernst Hein-
of musical merchandise is Simson & Frey, Inc.,
25 East Twenty-fourth street, New York. Al- rich Roth, Jr., representing his father, the
though less than a score of years old this firm famous violin maker of the same name, for
has already taken a place in the front rank of whom Simson & Frey, Inc., are sole agents in
musical merchandise houses and its business is the United States. Mr. Roth is now on his
fourth annual visit to the United States.
steadily increasing.
Joseph M. Dvorak, member of the sales staff,
The company was founded in 1910 by H. Sim-
son, present head of the company, and the is well-known in the trade through his thirty-
secret of its unusual success lies in the fact four years' association with Lyon & Healy, Chi-
that it has always acted as an American repre- cago. He has visited dealers in every part of
sentative for European houses known to stand the entire United States and is representing the
for quality merchandise. Its agencies are firm in the States of Ohio, Michigan, Illinois,
recognized as among the best in existence, and Minnesota, Iowa and Kansas.
Other salesmen for the firm include Fred
the personnel of its organization insures a con-
Bagt, who has been with the concern nearly
stant forward development.
ten years, Max Scherl who has been with the
company five years, and C. J. Fuller, formerly
with Lyon & Healy and partner of the Fuller-
Ryde Music Co., Indianapolis.
Among the important agencies of Simson &
Frey, Inc., are Couesnon & Cie, Paris, brass
and woodwind instruments; Ernst Heinrich
Roth, Markneukirchen, Germany, violins; Sil-
vestre & Maucotel, Paris, violin and 'cello
strings; Gustav Pirazzi & Co., Offenbach,
strings; Penzel & Mueller, Long Island City,
woodwinds; Gebruder Moennig, Markneukirchen,
woodwinds; Gebruder Schuster, Markneu-
kirchen, string instruments, and August
Kaempffe, Markneukirchen, strings.
Steady Progress Made
by Simson & Frey, Inc.
GRET5CH
4^48 EAST ?0™5T, MEW YORK
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
N«w Brunt wick, N. J.
'Banjo Bill" Bowen
Writes Banjo Solo
"Ban-Bow," Published by Wm. L. Lange, Latest
Composition by This Well-known Banjoist
Wm. D. "Banjo Bill" Bowen, widely known
Paramount banjoist, is the author of a new
Plectrum banjo solo, "Ban-Bow," published by
Wm. L. Lange, New York. This solo has a
vigor and dash which is distinctive of Bowen
compositions, his previous solo, "Nifty Notes,"
being a forerunner that has and still is enjoy-
ing a wide sale.
"Bill" Bowen has become celebrated by his
work on the Paramount banjo, both as a soloist
and as director of the Paramount Musical
Treat, a radio broadcasting organization heard
weekly from Station WOR, Newark, and spon-
Green Demonstrates the
Leedy Instruments
Famous Xylophone Artist Appears in Concert
and Broadcast in Both Indianapolis and
Chicago
INDIANAPOLIS, IND., January 24.—George Green,
the famous xylophone artist, radio broadcasting
and phonograph recording star, spent the last
week in this city playing a series of concerts
and radio broadcasting turns. Mr. Green gave
two recitals every day at the Lincoln Hotel,
and also broadcast from station WFBN.
Mr. Green uses Leedy instruments exclu-
sively, which are made at the Leedy Manufac-
turing Co., here in Indianapolis, and the Leedy
sales organization was able to make a tie-up
with his appearances. Invitations were sent to
musicians within an eighty-mile radius to attend
the concerts, and a large number of them
availed themselves of the privilege every day.
Mr. Green took advantage of the first op-
portunity to pay a visit to the big factories of
the Leedy Manufacturing Co., and was taken
on a personally conducted tour of the various
departments of the plant by U. G. Leedy, A. W.
Kuerst, secretary, and George Way, sales man-
ager.
In the company of Mr. Way, Mr. Green left
today for Chicago, where he will put in a week
demonstrating the possibilities of Leedy instru-
ments at the Tom Brown Music Co., Chicago
distributors.
New Nicomede Publications
ALTOONA, PA., January 24.—Joseph W. Nicomede,
head of the Nicomede Music Co., of this city,
manufacturer of specialties for the musical
merchandise trade and publisher of popular
method books, reports that his company is
publishing at once six additional method books
and folios which will be modern and up-to-date
in every respect. Many other items that this
firm anticipates bringing forth shortly are now
in the course of preparation for introduction to
the trade.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY 29, 1927
New Grover Bridge
Assortment Announced
Walter Grover, of Firm, to Leave on Extensive
Western Business Trip Next Week
Announcement was made this week by Wal-
ter Grover, of A. D. Grover & Son., Inc., 180
Thirteenth street, Long Island City, N. Y.,
manufacturer of patented specialties and hard-
ware for the musical merchandise trade, of a
new Grover bridge assortment. This assort-
ment is expected to be a big dealer item, full
of selling possibilities.
It will be in the hands of the jobbers shortly
and will contain six dozen bridges, assorted,
there being five different kinds in the assort-
ment. The assortment comes in a brightly
colored cardboard box, handy for display on the
counters.
This assortment will sell to the dealer at
$7.50 and will have a retail value of $16.80.
Walter Grover will leave Sunday on an ex-
tensive Western business trip and will visit all
of the leading manufacturers and jobbers of
musical merchandise in the Central West.
Black Line Reeds
in Wide Demand
Jack Schwartz Music Co. Reports Widespread
Demand for This Product in Lines Handled
"The specialty house with a reputation for
quality" is the way that dealers are talking
about the J. Schwartz Music Co., 10 West Nine-
teenth street, New York, and there is a very
good reason for it, according to Ben Schwartz,
one of the executives of the company. The
reason is the simple one that every member
of the personnel of the Schwartz organization,
from Jack Schwartz down to the office boy,
is devoted to the principle of endeavoring to
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Mad* from Genuine Calfskin
The Frederick Rogers Co.
17 Jacluon AT*.
Middle town, N. Y.
WAVERLY PRODUCTS
We make a complete line of accessories
for fretted Instruments. Demand Wav-
erly accessories on your Instruments.
Waverly Musical Products Co.
71 Tenth St.
Long Island City, N. Y.
supply the trade with the very best possible
in their product, which is the fast-selling mu-
sical merchandise specialty item.
Right now the Black Line reeds are selling
throughout the trade, Schwartz officials report.
In fact, the entire Micro line of products is
selling at a mark considerably above the Janu-
ary average, but the Black Line reeds are way
in the lead, the reasons being a combination
of merit and heavy advertising directed toward
getting customers into the dealers' stores.
"Our main difficulty with Black Line reeds
lies in keeping the supply of them equal to
the demands of the trade," Ben Schwartz stated
to a representative of The Review this week.
"We naturally expected a heavy response to out-
advertising because we know the musical mer-
chandise trade and we know that it recognizes
real merit in a substantial way, but we were
not prepared to meet such a big demand as
came to us. We have been taxed at times to
keep up our service policy of shipment on day
of order, but we are glad to report that we
have arranged to keep the supply of Black Line
reeds equal to the demands."
New Music Patents
Tension Means for Drumheads. Otto Geisler,
Chicago, 111. Patent No. 1,742,462. A drum
comprising a shell having outwardly extending
annular flanges, the flanges having outer por-
tions bent at right angles and extending
toward each other, thereby providing grooves
facing one another, a batter head covering one
end of said shell and a snare head covering
the other end of said shell, hoops binding said
heads to said shell, said hoops having outward-
ly extending flanges, with openings therein,
tension members disposed in said openings and
having hook-shaped portions receivable in said
grooves and bearing against the walls of said
shell flanges, said hook-shaped portions being
spaced from each other, and means carried by
said tension members and disposed opposite to
said hoop portions for moving the hoops
toward each other for increasing the tension
upon said heads.
Saxophone. Avery J. Hilton, (iloucestei,
Mass. Patent No. 1,610,207. In a musical in
strument of the reed type and including high-
tone valves and lower-tone valves, auxiliary
valves associated with some of the lower-tone
valves, means for controlling some of the high-
tone valves from certain of the lower-tone
valves, means for controlling- the auxiliary
valves from certain of the lower-tone valves
and means for holding the high-tone valves and
the auxiliary valves inactive while the lower-
tone valves are to be used alone.
Violin Mute. Joseph W. Lesch, Clinton,
Iowa. Patent No. 1,611,208. In a structure of
the class described, a mounting, a bell crank
pivotally connected with said mounting, said
bell crank embodying an elongated finger piece,
a return spring, a mute, a push rod connected
to said mute, a link pivotally connected to said
push rod and to said mounting, and a second
link connected to the operating arm of said
bell crank and the intermediate portion of said
first-named link.
Charles Parker Catalog
HOUSTON, TEX., January 23.—The Charles Parker
Music Co., one of the largest exclusive band
and orchestra music houses in Texas, has re-
cently completed the compilation of a 144-page
catalog, listing all the various lines which it
handles. This firm, which has stores in Hous-
ton, Dallas and Waco, with headquarters in
Houston, is the Texas State agent for Holton
band instruments and local agent for Leedy
drums and Ludwig & Ludwig drums.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
SELLING MUSICAL
MERCHANDISE
By J. R FREW
This is a practical book that describes
the methods pursued by a successful
music dealer in conducting his music.*!
merchandise departments. It cover's
every routine problem incident to
establishing and operating a depart-
ment devoted to band and orchestra
instruments.
This branch of the music industry
has had a very prosperous year and
an excellent opportunity awaits other
dealers who take it up. It requires a
small investment, gets quick turnover,
involves no risk and, in addition to
being highly profitable itself, increases
the sale of talking machines, records,
etc., and helps make a given store the
musif center of its community.
READ THE CONTENTS of
THIS PRACTICAL BOOK
Chapter
From the Publisher.
Introduction.
PAKT I
T H E PROBLEM OF IlI'VINO
Buying in General.
Importance of Quality in BuyuiK.
Where to Buy.
Future Buying.
Buying for Special SHIM.
Some Don'ts for the Buyer.
P A R T II
T H E PROBLEM OF PUBLICITY
VII.
Advertising in
in General.
General.
Advertising
VIII. Space or Display Advertising.
IX. Advertising by Personal Contact.
X. Advertising Through Service.
XI.
Direct and Mail Advertising.
XII.
Advertising Through Musical
Attractions.
P A R T III
T H E PROBLEM OF M A N A G E M E N T
XIII. Management in General.
Stock Display.
XIV.
The Care of Stock.
XV.
Inventory and Sales Analysis.
XVI.
XVII. The Question of Credit.
XVIII. The Repair Department.
XIX.
The Value of Co operation.
P A R T IV
T H E PROBLEM OF BELLINC.
XX.
Selling in General.
XXI.
The Sales Organization.
XXII. Psychology of Salesmanship.
XXIII. Collective Selling.
XXIV. Organizing a Band or Orchestra.
XXV.
The Used Instrument Problem.
PART V
INSTRUMENTATION
XXVI. Musical Organization! and Their
Instrumentation.
XXVII. The Principal Instruments of the
Band and Orchestra Described.
APPENDIX
List of Principal Musical Merchandise
Products
I.
II.
III.
IV.
V.
VI.
Edward Lyman Bill, Inc.,
383 Madison Avenue, New York.
Enclosed find $3.00 — check — money
order—cash—for which you will please
send me "Selling Musical Merchandise".
Postage prepaid.
Name
Addr«««
Ctty.

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