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JANUARY 22, 1927
The Music Trade Review
Talking Machine Men of the Northern
California Association Hold Meeting
Frank Jordan who, for a number of years,
has represented the Schiller P"iano Co., on the
Pacific Coast, is living, at present, at the St.
Marks Hotel, Twelfth and Franklin streets,
Oakland, Cal. His health is causing some
anxiety to his friends here.
Dealers Make One Song Hit Unanimous
Charles llch, southern representative of the
(J R S Music Co., is in San Francisco, con-
ferring with A. L. Quinn, Western representa-
tive of the company. He "states that, in Los
Angeles and vicinity the Q R S roll most in de-
mand at present is "In A Little Spanish Tow.n."
John P. Broder, who owns the sheet music de-
partment in the O'Farrell street store of the
Union Music Co., names the same song as his
headliner, with "Moonlight on the Ganges"
(Harms) as one of the other favorites, and so
do a number of other dealers.
Emporium Has New Music Manager
G. .A. Schilling has been appointed manager
of the radio and phonograph departments of the
Emporium. Mr. Schilling was formerly with
the Mission branch of Sherman, Clay & Co.
Dealer Takes Over Sunshine California Song
The Hutchinson Music store, a dealer of the
Mission, specializing in sheet music and instru-
ment accessories, has taken over the ^ew pub-
lication: "Come to the Land of beautiful Sun-
shine," written and published by McNeal.
Use Short Lengths
Wherever It Is Possible
pany express satisfaction with respect to the
production shown in 1926 and an optimistic out-
look toward the coming year.
United States Department of Commerce Makes
Appeal to Manufacturers in Lumber Con-
servation Campaign
W. H. Daniels in New York
Nearly Eighty-five Members Attend First Gathering Devoted Exclusively to Talk-
ing Machine Problems—Schilling Is Manager at the Emporium
C A N FRANCISCO, CAL., January 14.—The
Talking Machine Division of the Music
Trades Association of Northern California held
its first active meeting yesterday evening in the
form of a dinner followed by discussions, at the
Hotel Stewart. Every month a dinner meeting
of the Association is held at this hotel. This
was tlie fi.st devoted exclusively to the talking
machine interests of the Northern California
dealers. There were between eighty and eighty-
five present, including some of the dealers'
wives and business women connected with
phonograph departments. Dealers from as far
away as Salinas were present.
The meeting was called by Shirley Walker,
president of the Music Trades Association of
Northern California, who presided. Leading
spirits in the affair were C. McGregor, of the
Brunswick branch here, who led the meeting,
and Walter S. Gray, president of the Walter S.
Gray Co., wholesalers of phonograph acces-
sories, etc., who made an able speech on the
handling of the old machines and trade-in
values on them. Another of those who made
excellent speeches, full of suggestions for the
trade, was C. Marlin, music dealer, of Palo Alto,
who spoke on "Records." Through the courtesy
of the Victor Talking Machine Co. Miss Aileen
Stanley sang. The Columbia Phonograph Co.
contributed their latest stars, Gypsy and Marta.
The meeting is everywhere declared to have
been a great success. A committee has been
appointed to discuss allowances on the older
type of phonographs, taken by the dealers as
"trade-ins."
Baldwin Representative Becomes Proud Father
Mr. and Mrs. Morley P. Thompson have been
receiving the congratulations of their many
friends »n the birth of a son, their first child.
Mr. Thompson is the Pacific Coast representa-
tive of the Baldwin Piano Co.
Visits Kimball Dealer in New Home
R. E. Davis, California representative of the
VV. W. Kimball Co., who resides in Southern
California, is here at present, en route for Chi-
cago. Mr. Davis has naturally called at the new
clown town store of the Union Music Co., on
O'Farrell street, Kimball dealers. A number of
grands are now installed on the main floor of
the store.
A Situation That Required Much Tact
When grand opera or any notable attraction
comes to the Civic Auditorium, tickets are sold
in the retail store of Sherman, Clay & Co., as
they are for all the leading concerts. As a rule,
even for a successful opera season, this does
not interfere much with the ordinary business
of the sidewalk section of the store. However,
for "The Miracle," nearing the end of its run
at the Civic Auditorium, the crowds have
.-wamped the store, blocked the entrances and
stood in line for a block or more all day. It
has required infinite tact and patience to handle
the throngs and some of the able members of
the force have devoted their time to this.
Members of the trade who have seen the
wilderness of people in the store, and waiting
to get in, are all convinced that the entire re-
tail force will breathe a sigh of relief when "The
Miracle" moves to Los Angeles and business
can become normal again, at Kcarny and Sutter
streets.
Ask Lower Rates on Radio Sets
George Bates, traffic manager for Sherman,
Clay & Co., stated this morning that there is an
application before the Interstate Commerce
Commission for reducing rates on west-bound
radio receiving sets, in carload lots from $396
to $300 per hundred pounds. The application
was made by the National Radio Trade Asso-
ciation.
WASHINGTON, D. C, January 15.—An appeal to
the wood-working industries of the country to
make full use of short-length lumber wherever
possible in their plants, as part of the year's
program of timber conservation, has been made
by the Department of Commerce in a report
just made public. The use of short-length lum-
ber in place of full lengths where conditions
would require sawing up the longer, timbers,
would increase the lumber output of the United
Slate> by one-fifth "without the felling of an
additional tree or the investment of an addi-
tional dollar in mill equipment," according to
the Department's report. "The report, which
is the work of the Construction Subcommittee
of the National Committee on Wood Utilization,
^hows by means of photographs and charts, as
well as text, the portions of wood construction
in which short-length timbers could be used,
with a saving of from IS to 35 per cent on
present price quotations at the mills. The re-
port, available in printed form, also furnishes
tables and instructions for the specifications for
short-length lumber
The National Committee on Wood Utilization,
established by direction of President Coolidgc,
comprises over 100 members, representing
manufacturers, distributors and consumers of
lumber and wood products. Its object is to
work for closer utilization of our country's tim-
ber resources. An inquiry in the trade indi-
cates that few changes are possible in piano
manufacturing operations with respect to a
more rigid co-operation with short-length lum-
ber utilization. Most piano factories have, for
years, been using their sawed-ends wherever
practicable and the up-to-date plants arc even
equipped with sawdust incinerators for the
smaller wood chips. It is known, however,
that the action manufacturers as well as mak-
ers of other machined wood parts present a
definite market for short-length softwood tim-
ber.
Estey Go. Buys Wegman
Announcement has been made of the purchase
of the Wegman Piano Co., of New Jersey, by
the Estey Piano Co., of New York. The piano
names which this company controls and which
an; included in the consummation of this deal
are Chase & Baker, Malcolm Love, Vough,
Alexander and Le Roy.
Among the visitors at the executive offices
of the Aeolian Co., New York, this week, was
W. H. Daniels, of Denton, Cottier & Daniels,
Buffalo, N. Y.
Harkness and Buescher
SAN FRANCISCO, CAL V January 14.—The H. C.
Hanson Music House has in one of its windows
a large photograph of Harkness and his Or-
chestra at the new Mark Hopkins Hotel, with
the caption: "They are Buescher."
Pratt Read
Products
P i a n o Ivory
Piano Keys
Piano Actions
Player Actions
Established in
1806
at Deep River, Conn.
Still There
Standard Service and Highest
Quality
Special Repair Departments
Maintained for Convenience
of Dealers
PRATT, READ & CO.
THE PRATT READ
PLAYER ACTION CO.
Cheney Go. Re-opens
The A. C. Cheney Piano Action Co., Castle-
ton, N. V., has reopened its factory following
a week's shutdown at the first of the year for
the taking of inventory. Officials of the com-
Oldest and Best