Music Trade Review

Issue: 1927 Vol. 84 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
lection form letters, send Attorney Letters No.
5, No. 6 and No. 7 on the same days would
be sent Form Letters No. 1, No. 2 and No. 3,
respectively, only a month later. Attorney
REDEWILL MUSIC COMPANY
Phoenix, Arizona
Form letter No 4. To be mailed one
week after form letter No. 3 if pay-
ment is not made.
We have had no response from you in an-
swer to our statement and several letters, nor
have any of them been returned to us. We
are therefore under the impression that you
received same. To make sure that this matter
of your past due payment is brought to your
notice we are registering this letter, and your
signature on the return card will indicate that
you have received this, our final notice.
There is a provision in your note-contract
that any legal collection expense will be paid
by you. It would therefore be a saving to you
to let us hear from you promptly upon receipt
of this letter.
If we do not hear from you within the next
few days we will have no alternative in the
matter, but will be obliged to pass your account
over to our legal department for attention.
We sincerely hope this will not be necessary.
Yours very truly,
REDEWILL MUSIC COMPANY.
Letter No. 8 is explained in detail under the
head of repossessing pianos. Attorney letters
should always be personally typed, never
printed.
Do Not Change System
Never interfere with the complete operation
of the system on every customer. The billing
clerk should not be told to lay off certain
friends and those who are good for it. If
necessary the merchant can explain that his
WILL E. RYAN
Attorney
502-504 Luhrs Building
Phoenix, Arizona
Attorney Letter No. 7
(To be sent one week after attorney letter No. 6)
Dear Sir:
Having received no response to repeated de-
mands upon you for the payment of past due
instalments on your contract with Redewill
Music Company, and your silence being con-
strued to mean that you are indifferent to the
situation, this letter is a formal demand for
payment in full of the entire balance due on
the contract at once.
If you fail to comply with this demand, our
next step will be a suit to repossess the instru-
ment and collect from you such deficit as exists,
in accordance with the Conditional Sales Act.
This suit will be started without further
notice or demand to you.
Very truly yours,
W.
E. RYAN.
banker has agreed to take care of his financial
needs if he does not interfere with his collec-
tion department.
It is best to have the billing clerk handle
the whole matter of collection and everyone
in the house should have no connection with"
the collection department. The dealer himself
should know nothing about it apparently. The
letters will stir up the slow pays, and when
they call, phone or write, always refer them to
the collection department. The billing clerk
will soon know the collection department better
than the merchant can and will take an interest
in each account. A salesman or the head of
the house should take no messages or promises
—the debtor should be sent directly to the
collection department.
Handling Repossessions
Attorney Letter No. 8 is for the customer
who wants to give up his piano, who is good
for the amount, but whose "daughter who
clays has gone away," or who otherwise is tired
of the obligation. After suggesting that the
customer exchange his rolls for some used
ones that are on hand, if the instrument is a
player, or that he exchange his straight instru-
ment for a player, if no one plays, to no avail,
send him Attorney Letter No. 8 at any time.
Avoid letting him believe that you take pianos
back. Have at your tongue's end—"It hasn't
WILL E. RYAN
Attorney
502-504 Luhrs Building
Phoenix, Arizona
Attorney Letter No. 5
(To be sent one week after Form No. 4)
Dear Sir:
Redewill Music Company have handed me
your account for collection. They do this after
having exhausted the ordinary courtesies of
demands for payment, which demands have
been ignored by you.
The statement as placed with me shows $
now past due on your account to them. As
you know, when an account is placed with an
attorney for collection, the creditor means busi-
ness, and nothing short of the immediate set-
tlement of the amount now due will preclude
me from following my instructions in the mat-
ter. I, of course, dislike to make any additional
costs or expenses to you, but will be obliged
to do so, except in the event that upon receipt
of this letter you will make settlement of the
amount now due.
Your remittance may come to me or to
Redewill Music Company, but it must be forth-
coming.
Very truly yours,
W.
E. RYAN.
been done yet"—"When we sell on time it is
just the same as though we were selling for
cash, the instalment plan being just an accom-
modation for you."
If the customer is going away, wait until he
is actually gone before removing the instru-
ment. Never agree to take it back. Try an
exchange for another piano where the customer
is going. Do almost anything rather than' let
the customer tell his friends that he got you
to take the piano back.
Sometimes a little mechanical service on the
piano will change the customer's mind. Be
generous with service, but always charge for
WILL E. RYAN
Attorney
502-504 Luhrs Building
Phoenix, Arizona

Attorney Letter No. 8
(To be sent to a customer who tries to return his
piano)
Dear Sir:
I have before me your letter of the
th
instant to the Redewill Music Company in
which you intimate a right on your part to
return a
piano and incidental articles
purchased from that firm under a conditional
sales contract, as if expecting such a return
would relieve you from further liability under
your contract.
For your information, I wish to say that the
Redewill Music Company are at no time under
any obligation to accept a return of that prop-
erty and release you from your agreement to
pay for it in full. The conditional sales contract
as controlled by the Sales Act permits the
seller to retake the property, and, after follow-
ing certain lines of procedure, to sell it and
credit the amount realized from such sale upon
the agreed price, and then to recover judgment
tor the balance of that price. The Sales Act
also provides for expenses of such sale, includ-
tuning, for that is like buying gasoline for a
customer's car. The merchant can afford ac-
commodation that may cost him a little, rather
than to have it known that he takes pianos
back and rather than to lose his profit on a re-
JUNE 25, 1927
cent sale. Avoid calling on delinquent customers
—induce them to come to the warerooms. The
only time the merchant should call is with the
piano truck.
It is well to have this reputation of being
generous yet firm in collections. Live up to
every promise, but do not allow a salesman
at the time of closing a deal to impress the
customer with the idea that you are easy and
slack in collections. Salesmen can say: "We
always take care of our customers, and if you
WILL E. RYAN
Attorney
502-504 Luhrs Building
Phoenix, Arizona
Attorney Letter No. 6
(To be sent one week after attorney letter No. 5)
Dear Sir:
Redewill Music Company informs me that
you have not made satisfactory answer to my
letter of recent date, in which formal demand
was made on you for the past due payments
on your piano account with them.
In reading over your copy of the contract,
you will note that there are many things which
from a business standpoint you cannot afford
to let pass by unnoticed at this time. Accord-
ing to the terms of the agreement which you
signed, you are responsible for the full payment
of this instrument, and all of your possessions
become liable for such payment. In the event
of suit, you will be required to pay the costs
of the suit and attorney for both sides. Fur-
thermore, you will be obliged, at the option of
my clients, to pay the full balance of the ac-
count, whereas, if you would show disposition
to want to do the right thing, I am sure that
some reasonable extensions could be granted
you if your account warranted same.
I have positive instructions to prepare for
legal action, but before so doing will allow a
few days' time for your reconsideration. If no
attention is paid to this letter, it will be your
own fault if suit is started without any further
communications to you.
Very truly yours,
W. E. RYAN.
will tell us your needs we feel certain that
any reasonable extension will be granted."
Mail and Addresses
Do not get behind with your bills and letters.
ing expenses of retaking, of storage, etc., all
in addition to what would otherwise be col-
lected under the contract for sale.
You are undoubtedly aware of the fact that
articles new when sold are second-hand when
retaken; that every sale costs the seller a con-
siderable commission, and is accompanied by
other expenses. You also know that a sale
should be a sale, regardless of the manner in
which delayed payments may be secured, by
conditional sales contract or otherwise. Hence
it is that you should live up to your contract,
and not even attempt to force a loss upon the
company, as it would lose if it took back the
instrument in this case.
Insofar as calling the deal off and accepting
a return of the piano in full settlement, I must
advise you that Redewill Music Company will
not do this.
So you can treat this letter as a demand
upon you for the payment of past due instal-
ments on the contract, now unpaid. And as
notice that unless such instalment is paid, I
will be obliged to so proceed as to enforce the
contract to the full extent of the rights of the
seller under such contracts, and as provided for
in the Conditional Sales Law.
Very truly yours,
W. E. RYAN.
Have them in mail on time. It is not necessary
to bill just on the first and the fifteenth of
the month. The customer's payday is the best
day. There will be several heavy days for
(Continued on page 9)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TheDirect Way to Sales
Old and Tried Methods of Door-bell Ringing and Canvassing Salesmen
Still Found by Many Retail Music Merchants to Be the Most Direct
Method of Creating Sales Volume—How Some Dealers Do Canvassing
Fourth Article
ever, that this form of selling is becoming a However, there are excep-
H E R E is a very wide divergence of
stronger factor every day.
opinion among leading music houses of
tions to every rule, and there
iThe representative of this firm who was in- is one national firm espe-
San Francisco regarding the value of
canvassing at all. Some of the music houses, terviewed cited a case that had come to his cially that, from all appear-
notably two, have thoroughly systematized attention only the previous day. H e had been
ances, has made it success-
called on by a high-grade canvasser represent- ful."
methods of canvassing and find this line of
endeavor successful. Some music houses say ing a product of General Motors. He knew,
A Letter From Ogden
that the method seems better adapted to the of course, that this product is nationally ad-
The following letter makes
vertised, but he was very much impressed by an interesting addition to the
Eastern States than to the Pacific Coast.
the type of man who called as canvasser. last of this series of articles
Kohler & Chase
This music firm, which celebrated its Diamond He expressed the belief that the general type on canvassing methods with piano merchants:
of salesman in this canvassing work is con- "I have been reading with interest your
Jubilee last year, has a complete system of
canvassing which seems to "bring home the stantly improving, as it takes a good type of
article in The Review of the 'Direct Way to
bacon." The following statement was given man to get an audience with the people it is Sales.' We heartily agree with you that the time
out by Kohler & Chase in response to a re- desired to reach. Many other business lines, when a music store can operate successfully
quest for a description of their canvassing such as insurance and real estate, are operating by depending on their call in business is past.
with the assistance of canvassers and the
methods:
One of our mottoes is 'Don't spend your time
"In canvassing we have what is known as a Eastern music house with which he is connected wondering why a black hen lays a white egg—
district manager. Each manager has six can- here has been using canvassing successfully get the egg.'
vassers under his direct supervision. The work for years.
"In the town we divide the territory evenly
is laid out each morning by the district man-
Sherman, Clay & Co.
among our salesmen and they call at every
ager. The canvassers are requested to be at
Sherman, Clay & Co. have no canvassers. home and take a musical census. We have a
the office at 8 a. m. for instructions and return It is claimed that they tried this system a
to the office at 5 p. m., when they turn in their year or so ago, but did not consider it suc- sheet printed that takes in all the questions
prospects and show just what they have ac- cessful. They have outside salesmen, trained that relate to music in the home. We make
complished during the day. The canvassers and experienced in the piano business, who do the canvass very thorough by having the men
are not permitted to sell or talk sale. They some canvassing, but the house does not employ call back to all homes that they have not
contacted. The advantage is of not only having
are simply for the purpose of locating where canvassers in the ordinary sense of the word
a good, wide list of prospects at all times,
pianos are needed, the approximate ability of
Wiley B. Allen Co.
but we also have information as to the number
the people to pay and what piano each prospect
Speaking for the Wiley B. Allen Co., James of pianos in town, the number of children
should have.
J. Black, treasurer of the company, stated:
studying vocal and piano and the people who
"The canvassers have certain questions to
"We employ no canvassers at all. The Wiley have phonographs and other musical instru-
ask which are used by the district manager to B. Allen Co. has centralized points where
ments.
arrive at an opinion regarding what piano each branch stores are established. The Santa
"A good portion of our business is done in
should have, in his opinion, and the amount
Clara Valley has a branch store at San Jose; the outlying sections of the State. We handle
each should pay. Each day the district man- the Sacramento Valley has a branch at Sacra-
this by having all of our salesmen equipped
ager follows up the work of the day before,
mento; the San Joaquin Valley has a branch
with Ford trucks with Bowen piano loaders.
in this manner keeping in close touch, working
at Fresno. These and other territories with We make it a rule that every salesman should
out prospects secured. If the district manager
centralized branches are worked with crews leave the store at all times with something on
finds what he considers a prospect that he him-
that operate direct from these various stores, his truck. They start through the country
self sells to, special salesmen, kept for that
under the sales manager of each branch, but canvassing every home, looking for oppor-
purpose, call on this prospect to close.
we do not employ house-to-house canvassers. tunities to demonstrate their merchandise. This
"In other words, we used the 'turnover' sys- Trained salesmen go into these territories and
tem on prospects originally found by the can- secure prospects through having previously gives us the opportunity of selling a great many
player-pianos, as the average farmer is not
vasser and we believe that we get at least
dealt with the store, through music teachers, dead as far as player-pianos are concerned.
the greater proportion of sales made from
the recommendation of customers, etc.
It also gives us a very good mail order busi-
prospects thus secured. This canvassing is, of
"Canvassing on the Pacific Coast has not ness in player rolls. We feel that canvassing
course, only one of the methods used by Kohler
proven successful to the majority of the music is the only successful way to merchandise
& Chase in selling pianos."
houses. We understand that these canvassing musical instruments in these times and can
A National Piano House
methods have been worked successfully in the say that we heartily agree with all the dealers
East, but such Eastern methods as working who have stated their experience in regard to
At one national music house interviewed it
was stated that it uses canvassing in conjunc- with a crew of several canvassers and then house-to-house canvassing.
tion with other means of developing business. sending a salesman to close cannot be said
"Hoping to see more of this in The Review
As the San Francisco house is only a branch to have worked out profitably for the majority MI a very short time, we are,
of this nationally known concern, it was not of the Coast music merchants. It has been
"Yours very truly,
considered advisable to speak for the entire tried and failed. What works well in one
"GLEN BROS.-ROBERTS PIANO CO.,
organization. It was stated emphatically, how- territory is not always successful in another.
"By Ray D. Harriger, Sales Mgr."
T
Z ESTABLISHED 1862
L^UTEH
NEWARK. N. J !
ONE OF AMERICA'S FINE PIANOS
UPRIGHTS
GRANDS
THE JLAUTER-HUMANA

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