Classic Mode

Music Trade Review

Issue: 1927 Vol. 84 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
31
The Music Trade Review
JUNE 25, 1927
Salter Makes Display
of Morelli Violins
will be shown in detail. The series will no doubt
be very popular and will advance the art of
tympani playing.
Rubank, Inc., New Kit
for Saxophone Players
Line Handled by Henry Stadlmair Co. Feature
of Special Display by Wilmington House
Musician Salesmanship
Is a Leedy Topic
General Utility Kit Should Be Fast-Selling
Number for Music Merchant Who Displays It
WILMINGTON,
DEI,,,
June
20.—Salter's
Music
Shoppe, 222 West Ninth street, is making a
special display of Morelli violins, of which it
has exclusive sales agency for Delaware. Since
the days of the old masters of violin making
it has been the ambition of all violin makers
to discover that certain secret process which
gave such wonderful tone qualities to the in-
struments of the masters. About six years ago
an Italian, Andreas Morelli, a descendant of
an old family that for generations had been
violin makers, claimed discovery of one of the
so-called lost secrets and to-day a purchaser
of a Morelli violin is the possessor of an in-
strument that compares most favorably with
an instrument of the masters that commands
such fabulous prices.
Morelli makes exact reproductions of the
Stradivarius, Guarnerius, Testori and Gagliano
violins. His violins are made in the Swiss Alps
in the same region from which Stradivarius
obtained the wood for his violins. The best
violins are made of maple, with the exception
of the top or sounding board, which is of spruce.
• The Henry Stadlmair Co., Inc., wholesaler
of musical merchandise, 119 East Twenty-third
street, New York, is the distributor of the
Morelli line of hand-made violins.
CHICAGO, I I I . , June 18.—Rubank, Inc., manu-
facturer of accessories for musical instruments,
has added to the well-known "Big Three Items"
a Utility Kit for the saxophone player. The
company has found that there is a need for a
INDIANAPOLIS, IND., June 20.—"Selling is as much kit of this type by every saxophone player be-
the drummer's job as it is the job of the man cause of the many useful accessories that it con-
on the road who sells hardware or foods," tains. These include round cork for recorking,
reads an article in the latest issue of Leedy goosenecks, tube of "fast glue" cement, five
Drum Topics, just issued by the Leedy Mfg. small pads, one piece of flat cork, five springs,
Co. The writer goes on to explain that the cork lubricant and sandpaper. There are also in-
modern drummer has three branches of wares structions for using these various items which
to sell, his ability as an artist, his own per- are enclosed with each carton. The kit should
sonality and the quality and appearance of his sell readily if displayed, as it is put up in attrac-
tive display cartons, one dozen to a carton, and
equipment.
the player will appreciate a complete kit of this
Drum Topics is devoted to the job of helping
kind with its many useful accessories which ordi-
the drummer in his task as a salesman and as
narily he buys one at a time.
a drummer. It lists, illustrates and describes
all the latest articles of Leedy equipment and
presents a great number of new artists who
are featuring it. Interest is added to the issue
by scenes of interest to drummers from all
parts of the world.
CHICAGO, I I I . , June 18.—The trade has shown a
Among the new Leedy products are disap- great deal of interest in the Davidson Auto
pearing spurs, a vise-grip pedal cymbal holder, Mute for the banjo which was recently brought
folding bell, xylophone or traps table, alternat- out by the General Specialty Co., 4320 North
ing pedal, two types of "handsock" cymbals. Claremont avenue, this city. This interest has
George Way, sales manager of the Leedy or- no doubt been aroused by the obvious merits of
ganization, is the editor of this publication.
the mute in aiding the banjo player to secure
unusual effects and tone shadings. The mute fits
inside the banjo and can be attached to the
modern better grade instrument. It operates
automatically in accordance with the movements
of the player, the mute effect being produced
These Include New 'Cello Case, New Cases for with a slight movement of the instrument.
Clarinet and Trumpet, as Well as Cornet,
The device was designed by Julian Davidson,
Saxophone and Violin
banjoist of Paul Ash Orchestra. It is also be-
ing used by a number of other leading ban-
CHICAGO, I I I . , June 18.—The Geib & Schaefer joists.
Co., manufacturer of Kant-Krack, Mastercraft,
Utility and Quality Canvas musical instrument
cases, has issued a new circular, illustrating and
describing a number of new styles that have re-
cently been added to the line. These include a
Mastercraft 'cello case in artistic design with a
three-ply veneer, durably constructed cover with
seal grain of fine quality keratol. The trim-
mings are brass nickel. Other features of the
case include two bow holders, a pin pocket,
and a string compartment.
A new style "Snug-fit" Mastercraft clarinet
case is also introduced to meet the demand for
a compact case of this type. A new style Kant-
Krack trumpet case made of the patented com-
position process is also featured, with the new
patented adjustable slide block which is fitted in
either the cornet or trumpet cases. There are
several new style utility cases for trumpet, cor-
net, saxophone and violin shown.
Latest Edition of Leedy 'House Organ De-
scribes the Three Branches Which Every
Drummer Has to Sell
New Banjo Mute Made
by General Specialty Go.
Tympani Lessons to Be
Geib & Schaefer Announce
Published by Ludwig
Several New Case Styles
Course, Which Will Appear in Ludwig Drum-
mer, Is Written by Otto Kristufek, of the
Chicago Symphony Orchestra
CHICAGO, I I I . , June 18.—The first of a series of
lessons on playing the tympani is introduced
in the May issue of the Ludwig Drummer, is-
sued by the drum manufacturers, Ludwig &
Ludwig. The lessons are written by Otto
Kristufek, eminent tympanist and teacher, now
with the Chicago Symphony Orchestra. He has
been tympanist for Pavlowa ballet, three sea-
sons with Liberati, tympanist of St. Louis Sym-
phony Orchestra, and with prominent Chicago
bands and orchestras.
Kristufek's control, his versatile style and
portrayal of every mood in music has proved his
mastery of the art which he will reveal in the
series of lessons that will appear in the Ludwig
Drummer.
It is announced that the lessons are progres-
sively arranged and go on into the advanced
work of the. tympanist. Technical language has
not been used excepting where it is necessary,
and pictures illustrating every important point
LYNBROOK NU-ART BANJOS
(Registered United States Patent Office)
The Most Marvelous Toned Banjos on the Market
LSO MANUFACTURERS OF THE CELEBRATED NU-WAY BANJOS,
DRUMS, TAMBOURINES, CYMBALS, UKULELE-BANJOS
40 Melrose Street
ALBERT HOUDLETT & SONS, I n c .
Brooklyn,
N. Y.
A
Established 1803
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
MULLER & KAPLAN
154 East 85th St., N. Y.
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
Belleville
N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
32
The Music Trade Review
This is a New Process Metal Violin E String
LUGEN
CRYSTA L
NATIONALLY ADVERTISED
1KAOI M*H«
Ask Your Favorite Jobber
MCTAL
VIOLIN E STRING
wcw r n o c t * *
PATlMTtD OCT
C. Bruno & Son, Inc., New York
JT. Y. Band Instrument Co., New York
Buegeleisen & Jacobson, Hew York
Perlberg & Hal pin, New York
Thos. Claxton, Toronto, Canada
J. Schwartz Music Co., Inc., New York
W. J. Dyer & Bros., St. Paul
Sherman, Clay & Co., San Irancisco
Southern California Music Co., Los
Oliver Ditson Co., Boston
Angeles, Cal.
Carl Fischer, Inc., New York
Fred Gretsch Mfg. Co., Brooklyn, N. Y. E. A. Sutphin, Inc., Philadelphia
Tonk Bros. Co., Chicago
Gretsch & Brenner, Inc., New York
R. S. Williams Sons, Ltd., Toronto,
Elias Howe Co., Boston
W o . Lewis & Son, Chicago
Canada
C. Meisel, New York
Rudolph Wurlitzer Co., Cincinnati
1OTH t t
INDOMCD AND M U D
MADI.NNIWjmiY.U • •
WRITE FOR
FREE SAMPLE
LUGEN CRYSTAL STRING CO,, 39% E. 19th St., New York
New Bacon Catalog
Just Issued to Trade
Eugene Lucatorto, James Beaumont, Russell
Manuel, Charles Shibley and Blackface Eddie
Ross.
Shows Complete Line of B & D Silver Bell
Banjos and Many Leading Banjoists Who
Play Them
Gibson Mastertone Models
in Fine New Catalog
GROTON, CONN., June 20.—Bearing the words Full Line of Kalamazoo Manufacturer's Models
Shown in the Latest Publication of That
"The B & D Silver Bell Banjo Family" across
Firm
its simple yet attractive cover, the new catalog
of the Bacon Banjo Co., Inc., made its appear-
ance in the trade to-day, showing the complete
KAI.AMAZOO, MICH., June 20.—One of the hand-
line of B & D Silver Bell banjos and illustrating somest banjo catalogs ever published and which
a score of prominent players from all parts shows the complete new line of Gibson Master-
of the country who use these instruments.
tone custom-built banjos has just been issued
The frontispiece of the book is a studio por- by Gibson, Inc., manufacturer of Gibson
trait of the heads of the business, Frederick fretted instruments. The cover is a red-and-
J. Bacon and David L. Day. The center spread gold color combination, the inside pages are
is devoted to the famous "Ne Plus Ultra" Sil- attractively treated with a blue background and
ver Bell Banjo No. 9. This instrument has the center spread is a rich insert in natural
all the latest improvements, with double-tone colors, showing hand-carved resonators and the
chamber, B & D "soft pedal," engraved full- choice of woods on the Florentine and Bella
length finger board of real sawed-from-the-tusk Voce models. Four different binding designs
elephant ivory, solid ebony neck, rim and are also reproduced in full colors.
amplifier back of white pearl ivoroid enriched
The instruments reproduced in the catalog
with black, gold and red enamel scroll designs include the Mastertone TB-5, Granada, TB-4,
set with variegated colored rhinestones, and TB-3, TB-2 and TB-1, all tenor banjos. Plec-
all metal parts heavily gold-plated.
trum and regular banjos, mandolin-banjos,
Among the B & D artists shown are Edwin guitar-banjos and ukulele-banjos are also shown.
Sheldon, W. G. Ross, Jorville Creviere, Caddie Illustrated on a rich red background on the
Carr, Ben Hoffner, Al Lewis, Bob Cummins, fourth cover is the complete Gibson line of
Wayne Jacobson, T. D. Brockmeyer, Ed Stor- mandolins, guitars and ukuleles.
man, Gap Cravillo, Ray Curran, Charlie Bill,
The Gibson custom-built banjos, which are
Charles Frink, Mark Fisher, Charles Rothermel, the culmination of thirty years of Gibson ex-
Frank C. Bradbury, Frank Reino, Joe Roberts, perience in instrument building, are offered in
Donn Kimmell, Elton McEwing, Lail Cowan, four choices of woods, American white holly,
"Montana," Milton Protheroe, Mike Scheidl- American curly maple, American burl walnut
meier, Joe Pizzitola, John Martell, Roy Smeck, and tropical cocobolo. The Florentine model
Urban Horney, Guiseppe Pettine, Sam Carr, has a hand-carved -reproduction of the crest
Wallace Brothers, Stephen St. John, Charles and coat-of-arms of the Italian royal house on
Barger, George Anagnost, May Singhi Breen, the resonator and the Bella Voce model has a
Carroll McAfee, Joe Lento, R. A. Stallone, hand-carved Spanish floral design of beauty.
JUNE 25, 1927
The frontispiece shows three executives of
Gibson, Inc., John W. Adams, president; Guy
Hart, secretary and general manager, and
Frank Campbell, sales and advertising manager.
New Hawaiian Guitar
Steel Is Announced
American Plating & Manufacturing Co. Adds
the Greenberg Professional Steel to Its Line
CHICAGO, I I I . , June 18.—The American Plating
& Manufacturing Co., manufacturer of musi-
cal instruments and accessories, has added to its
line the Greenberg professional steel, a new
type of steel for playing the Hawaiian steel
guitar.
The company emphasizes that correct steel
guitar playing can only be accomplished by the
use of a steel that is easy to handle. The Green-
New Greenberg Hawaiian Guitar Steel
berg professional steel has been designed as an
aid for rapidity of movement, necessary in the
execution of difficult compositions.
Another advantage in this new steel is the
weight, which is sufficient to permit the per-
former acquiring a perfect tremolo without
rattling the strings. As it also is easy to carry
from one position to another, it enables the per-
former to execute fast movements on the
strings.
The height is also an advantage in making it
easy for the performer to handle the steel in
slant positions while playing thirds and sixths,
and in this connection the length is another fac-
tor which is an advantage in playing slant posi-
tions.
There is a groove on the side of the steel
which allows the performer's fingers to assume
naturally the proper position on the strings in
back of the steel when guarding, and the slope
of the toe is particularly advantageous where
jumps are made from one string to another in
fast playing.
Leading Hawaiian guitar players and teachers
have heartily endorsed the new steel as an aid
in correct Hawaiian guitar playing, and this new
addition to the line of the American Plating
& Manufacturing Co. will no doubt be as popu-
lar as the many other accessories manufactured
bv this concern.
New Ludwig Cymbal
Ludwig & Ludwig announce a new liandsork
cymbal which gives an unique effect and can
be used similarly to the waving of a slapstick or
held in one hand and tapped with the drum
stick. It is easy to hold, as the grip is com-
fortable and is attachable to the bass drum,
where it is instantly available.
Consult the Universal Want Directory of
The Review.
Sovereign and La Scala Stringed Instruments
Trade Marks Known All Over the World
Over 150 Styles—Ukuleles, Banjo Ukes, Banjos, Tenor Banjos, Guitar Banjos,
Banjo Mandolins, Banjo Tiples, Tiples, Tenor Guitars, Mandolin Guitars. THE
BEST FOR THE PRICE.
"Only When Goods Are Well Bought Can They Be Well Sold."
Black Diamond
Strings
We are pioneers in this industry and exclusive manufacturers of musical stringed
instruments since 1879, selling direct to the retail stores. Why not let us take care
of your requirements in our line, resulting in larger profits for yourself? Samples
will speak louder than words. Send for catalog.
THE WORLD'S BEST
OSCAR SCHMIDT, Inc.
National Musical String Co.
87-101 Ferry Street
EST. 1879
Jersey City, N. J.
New Brunswick, N. J.

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