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The Music Trade Review
geles (First Place, Silver Trophy); Otto Grau
Piano Co., Cincinnati; J. L. Hudson Co., De-
troit; Parkinson's Music Store, Providence, R.
I.; Zitzer's, Mansfield, O.
The first place winners in each class were
More Entries Received This Year Than Hereto-
fore, Although Competition for Awards Was presented with large silver trophies, and cer-
tificates of award are being issued to all those
Considerably Sharper
who won places in the exhibit. It is interesting
The awards in the 1927 Retail Advertising to note that the first prizes in both classes
Exhibit conducted by the Music Industries went to California advertisers, and that Sher-
Chamber of Commerce, which were announced man, Clay & Co. took the first place in their
at the close of the last convention session of class for the third time in five years.
the National Association of Music Merchants,
The keen competition and high class of the
excited more interest this year than they have entries was predicted in the first announcement
in any of the five years since the competitions of the contest, which said: "A close scrutiny
have been held.
by the judges of the 1927 entries is expected
The winners in Class AA, group stores and by reason of decreasing somewhat the number
factory warerooms, were: Sherman, Clay & of awards, thus requiring higher ratings of the
Co., San Francisco (First Place, Silver Trophy); winners." There were more entries in each
Steinway & Sons, New York; the Aeolian Co., class than in previous years.
New York; Lyon & Healy, Chicago; Grinnell
The judges were William H. Doyle, Kohlcr
Bros., Detroit.
Industries; H. W. Clock, Columbia Phonograph
The winners in Class A, independent music Co.; Walter Kiehn, Gulbransen Co.; O. C.
stores, were: Fitzgerald Music Co., Los An- Stone, Cable-Nelson Piano Co., and W. H.
Retail Advertising Awards
Arouse Wide Interest
JUNE 25, 1927
Lamport, of the Lamport-McDonald Co., ad-
vertising agents representing C. G. Conn, Ltd.,
Gibson, Inc., and the Straube Piano Co. These
judges were appointed by President E. R.
Jacobson, of the Music Industries Chamber of
Commerce. An additional committee of judges
from the International Advertising Association,
formerly Associated Advertising Clubs of the
World, included George C. French, a veteran
advertising man, and W. Livingston Larned,
of the Ethridge Associated Artists.
The National Association of Music Merchants
passed a vote of'thanks to the judges for their
work, after the announcement of the winners
by C. L. Dennis, who conducted the contest
for the Chamber and who announced the win-
ners to the merchants, with the following
comment:
"I neglected to give credit to the committee
on the Retail Advertising Exhibit, which put
in a substantial amount of time and effort. It
is a long and tiring job, but interesting to
them, and I wish you would note particularly
their names in the trade papers, because those
gentlemen have given a very considerable
amount of time to that work. I would like to
have a motion of thanks to those men for
their services, and also to the International
Advertising Association, formerly Associated
Advertising Clubs, which furnished a special
committee to work with the men of the trade
in judging that contest."
Melody Way Campaign
Begins in Kansas City
Kansas City Star Co-operating With Local
Piano Merchants in Carrying Out This
Event
TONE
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Sales Offices:
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Salt Lake City
Export Representative: U. S. Steel Products Co., New York
Pacific Coast Representative: U. S. Steel Products Company, San Francisco
Los Angeles, Portland, Seattle
KANSAS CITY, MO., June 21.—With the begin-
ning of the vacation season, the Kansas City
Star, in co-operation with the local piano mer-
chants, has begun its Melody Way Campaign.
The campaign will be conducted under the title
of the Star's Melody Way Club, the paper
publishing a music lesson on its music page
each Sunday for twelve weeks, linked up with
a broadcast radio explanation of the lesson.
Local merchants are providing classrooms for
weekly free lessons to those enrolled. The
campaign has been approved by Miss Mabelle
Glen, director of music in the public schools
of the city.
Glendale Go. Enlarging
The Glendale Music Company is making ex-
tensive alterations and additions to its store at
118 South Brand Boulevard, Glendale, Cal. The
company is adding twelve radio demonstration
rooms and also several phonograph demonstra-
tion rooms. Salmacia Bros., who are owners of
the Glendale Phonograph Co. at 109 North
Brand Boulevard and the Glendale Music Co.,
are closing out the former store.
New Salt Lake City Store
The Economy Music Store has been opened
at 27 Richards street, Salt Lake City, by A. T.
Christensen, in the music business for the past
twenty-five years or more and until five years
ago associated with the Daynes-Beebe Music
Co. of this city. Mr. Christensen left here in
1922 and since that time had been in the music
business in California.
The Dallas Music Co., Dallas, Tex., has been
incorporated recently by John L. Leyhe, W. B.
Leyhe and M. S. Mills, for the purpose of con-
ducting a retail music business in that city
handling a full line.
The M. F. Dargon Piano Co., 302 Main street,
Derby, Conn., has filed a petition in bankruptcy
and will dispose of its stock and fixtures in a
creditors' sale.