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The Music Trade Review
JUNE 18, 1927
San Francisco Baldwin Store Finds
Model Home Is Direct Sales Stimulant
Many Prospects Created Through Display of Baldwin Reproducer in Portal Heights
—Northern California Association Meets on June 16
CAN
FRANCISCO, CAL., June 9.-The
Dream Home, otherwise known as "Job
100," is bringing in good prospects to the
Baldwin Piano Co. Thousands of people are
going out to Portal Heights to inspect the
home, which is the thousandth bungalow built
by a well-known construction firm that is sup-
posed to have put the result of all its experi-
ence into the Dream Home. The Baldwin
reproducing grand piano was selected as a
feature of the interior furnishings of the home,
which is in the Spanish style. In response to
popular demand, the building is now open in
the evening also. The Baldwin Piano Co. has
a man in attendance, ready to operate the
reproducing grand when requested to do so,
which, it seems, is quite often. It is certainly
advantageous for a piano to be seen in a well-
furnished home, the warm colorings of which
harmonize with the hardwood and wrought
iron. The piano is finished in mahogany.
Show Piano With Indian Designs
While not able to bring the costly interior
fittings of the new Ah-Wah-Nee Hotel in the
Yosemite to this city, Sherman, Clay & Co.
have given a very clever suggestion of them
in a colorful window, used with a Steinway
grand piano of the type which is shortly to be
installed in the beautiful lounge of the hotel.
There are ancient rugs and vases, imported
from Central Asia, and even more interesting
to many people are the paintings of California
Indian designs for their rugs. These designs
will be used for mural decorations at the hotel.
It took experts months to reconstruct the de-
signs. Many of them are beautiful and in-
tricate and show great skill on the part of
the Indians who originally designed them.
P. T. Clay, president of Sherman, Clay &
Co., is leaving to-morrow for New York, where
he will meet Fred R. Sherman, vice-president
of the firm.
Bernie's Band by Brunswick's Courtesy
The Music Trades Association of Northern
California will hold a dinner meeting at Hotel
Stewart on June 16. James J. Black, of the
Wiley B. Allen Co., who has been heading the
dinner arrangements, says that, through the
courtesy of the Brunswick Co., Bernie's Band
will play during the dinner hour. These
popular Brunswick recorders are in the city
at present, appearing at a local theatre. This
will be the last meeting of the Association
before the Western Music Trades Convention.
There will be no special speaker, but there may
possibly be an informal review of the activities
of the various convention committees.
Julius Balke, of the Brunswick-Balke-Collen-
der Co., is in the city on a pleasure trip.
York offices, 27 West Fifty-seventh street,
where he will remain during the Summer. Hi-
will make his headquarters in the small recital
salon on the ground floor of Chickering Hall
and will conduct special musicales here from
time to time.
Sigmund Spaeth Back
From Pacific Coast
Artistic Director of American Piano Co. Made
More Than Forty Appearances During His
Trip
Philip Gordon Back
Dr. Sigmund Spaeth, artistic adviser to the
American Piano Co. and the Ampico Corp.,
returned recently from a trip to the Pacific
Coast, during which he filled over forty lecture
engagements in a little more than two weeks'
time. His activity centered chiefly in southern
California, where he was presented under the
auspices of the Fitzgerald Music Co., of Los
Angeles. This well-known organization main-
tains a most efficient concert department, under
the direction of Walter David, formerly of
New York.
Following a busy schedule, in which there
were often as many as four appearances in one
day, Dr. Spaeth addressed all the leading clubs
of the Los Angeles district, as well as many
of the schools and colleges. In every instance
his musical illustrations were provided by the
Ampico in the Knabe piano. His most popular
topic was "The Common Sense of Music,"
which was received so enthusiastically that it
is already announced that he will return to the
Coast next Spring under the same auspices.
On his way Westward Dr. Spaeth filled en-
gagements in Detroit and Omaha and also took)
in the Convention of Music Supervisors, at
Springfield, 111. He visited San Francisco
briefly after the conclusion of his engagements
in southern California, and also gave three talks
in Oregon, two in Portland and one at the
University of Eugene, the G. F. Johnson Piano
Co., of Portland, co-operating with the Library
Association in bringing him there. Dr. Spaeth
also stopped in Chicago to complete the work
of re-editing the Kiwanis Song Book. He is
this year the International Chairman of Music
for the Kiwanis Clubs of America, and the
new edition of the song book was the most
important work undertaken by his committee.
He plans to spend a quiet Summer at West-
port, Conn., filling only a few lecture engage-
ments until Fall.
Philip Gordon, Checkering artist and special
service representative of Chickering & Sons,
Boston, has returned to the company's New
Consult the Universal Want Directory of
The Review.
Famous Conductors Endorse the Mason &
Hamlin
Several of the leading musicians who are to
take part in the symphony concerts of the
Summer series are Mason & Hamlin artists.
The Wiley B. Allen Co. is featuring their
enthusiastic comments on the piano in its
advertising and window exhibits.- They are
Gabrilowitsch, Oberhoffer, Piastro and Shavitch.
The last-named conductor is the husband of
Tina Lerner, the pianist, who is also an en-
thusiast for this piano. In August, Tina Lerner
will appear at one of the symphony concerts
with Shavitch conducting. The Wiley B. Allen
Co. will supply the Mason & Hamlin piano
for Mine. Lerner.
Places Order for Fall Trade
Colonel John Fox, proprietor of the Fox
Piano Co., Oakland, Cal., called at the Baldwin
Piano Co. here yesterday and placed a sub-
stantial order for the Fall trade. It is under-
stood that the Fox Piano Co. has been doing
a very big Baldwin business.
Morley P. Thompson, Pacific Coast repre-
sentative of the Baldwin Piano Co., has re-
turned from spending a week in Los Angeles,
where he called on the dealers with J. J. Grif-
fith, Baldwin representative in southern Cali-
fornia.
Natural Result of More Advertising
Business is beginning to pick up, according
to Miss Zona Browne, piano sales manager
of the Heine Piano Co. Miss Browne thinks
this improved business is the natural result
of doing, more advertising and canvassing just
recently. The demand with this house is run-
ning heavily to small grands.
Minm
..Hacked by a TiealSalesTlanj
PACKARD sales are on the move. Packard dealers, active and
successful, are finding that the public is just as responsive as
ever to the right kind of selling. Packard pianos are good pianos
and have been for fifty years. Our newest Louis XVI Art Grand
is a beautiful achievement of the piano builder's art, yet with bench
to match, it is priced but little higher than our ordinary Grand of
the same size. In keeping with our sales plan, it has been brought out to stimu-
late business for dealers but it's every inch a Packard. Write for details and
you will be surprised and pleased at the wonderful value we have been able to
offer. Get the plan behind the Packard line and let us show you the way to in-
crease sales and profits.
Write for Helpful Selling Facts
The Packard Piano Co.
Newt
Packard Scyle XX
5 ft. Grand—Made
in Mahogany, lac-
quered. Bench to
match.