Music Trade Review

Issue: 1927 Vol. 84 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
32
The Music Trade Review
*You Cant Go Wrong,
With Any 'FEIST' Song'
Salute The New Hit
SA-LUTA
K FOX
Harold Flammer Re-elected President
of the Music Publishers' Association
Other Officers Are W. Deane Preston, Vice-President; Carl T. Fischer, Treasurer, and
Emil A. Gunther, Secretary—Report of the Meeting
* T H E thirty-third annual convention of the
-*• Music Publishers' Association of the United
States was held at the Hotel Astor, New York,
on Tuesday of this week. With the exception
of some changes in the personnel of the direc-
tors of the Association, the 1926 officers were
all re-elected unanimously. They are Harold
Flammer, president; W. Deane Preston, vice-
president; Carl T. Fischer, treasurer, and Emil
Gus Kahns Clever Lyric
and Walter Donaldson's
unique Italian 6 /s Fox Trot
dy made this a
peedy
and spontaneous
r
HIT/
mde-Awake
TROT SONG
SING ME A,
BABY SONG
Jby GUS KAHNauid
WALTER
DONALDSON
Waltz;
Melody
HONOLULU
MOON'
hy
FRED LAWRENCE
r SAM,
THE O L D
ACCORDION MAN
DIFF RENT
DONALDSON /
NOVELTY/
An Idle, Indolent,
Indigo Foz Trot Song
XkTf ,
WEATHER
Jo "Trent and
De Rose
GOT IT i
And it's got everything a fortrot H
Novelty should have/
S
> hy Benny Davis, "Harry Akst
i md L. Wolfe Gilbert"
"
LEO. FEIST, Inc
FEIST
BLDG
231-235 W.4O^ ST,
NEW YORK, Mitt
JUNE 18, 1927
W. Deane Preston
A. Gunther, secretary. The eleven .directors
of the Association for the ensuing year are
Walter Coghill, J. F. Cooke, George Fischer,
H. W. Gray, Michael Keane, Sam Fox, William
Kretschmer, J. T. Roach, Isador Witmark,
Charles A. White and William Arms Fisher.
The reports of both the president and the
treasurer of the Association indicated that this
pioneer body of standard and popular publishers
has, despite many obstacles, completed a most
successful year. As is visualized in the presi-
dent's report, given below, the progress of
the Association shows a decided trend toward
the elimination of various evils and particularly
those related to the overproduction of music
of all kinds.
Harold Flammer, president, spoke as follows
in his annual address:
"As is customary, your president is making
his report covering the activity of the Music
Publishers' Association of the United States
for the fiscal year 1926-27.
"Your organization has been somewhat handi-
capped during this period by vacancies on our
board of directors, which have made it difficult
to obtain a forum for our directors' meeting.
Nevertheless, I feel we have accomplished a
great deal in launching a monthly bulletin with
its object 'Greater Co-operation Between Dealer
and Publisher.'
"This bulletin, under the editorship of W. J.
Baltzell, has enabled our members to advertise
their publications at no expense to the indi-
vidual member. According to our present plan,
this bulletin will be many times more valuable
in its scope next year. We have endeavored,
by means of our editorial policies, to point .out
evils in the industry which should be correc-
tive, and progressive steps which should be
taken.
,
"During the year there has been no copy-
right legislation on which we could take any
immediate action.
"Overproduction and competition are the two
outstanding conditions which beset every pub-
lisher. Every composition put forth should be
considerably better than the average if it is
to gain any recognition and justify publication.
So many of us overlook the long-time benefits,
excepting numbers which are short-lived and
which do not benefit any catalog in the long
run.
"Radio, with its super-loud speakers and it*
numerous programs, has cheapened music as
music. It is too easy to obtain and too little
respected. Artists are shut off unceremonious-
ly, or social conversation prevails with music
as an irritating background. This cheapening
of music and the indiscriminate giving of pro-
fessional copies with a growing list of profes-
sionals must be curbed if music is to retain
its position as one of the fine arts.
"In my opinion it is very important that
this Association should carry on with greater
strength and co-operation. I, therefore, ask
each and every member to give it his loyal
support, as I am certain that in the years to
come the Music Publishers' Association of the
United States will play a very active part in
carrying us through business depression and
in eliminating evils which would be* of most
serious consequence if the various members
should have to face them individually;; instead
of collectively.
"In closing, let me thank the officers and
the board of directors for their faithful co-
operation and support in the past year."
The annual dinner of the Music Publishers'
Association of the United States, which has
heretofore been an event, was eliminated in
1927, due to several situations, including the
fact that many of the Association members
had attended the gatherings in Chicago last
week and because many of the members of the
Association were carrying out programs of
their individual businesses which required every
attention.
Lindbergh Songs Game
in by Hundreds
Every Mail Brought Publishers Many Effusions
From the Ever-Present Amateur Song Writ-
ers and None of Them Available
One of the leading popular publishers re-
cently estimated that he had turned down
eighty-seven songs dedicated to Charles A.
Lindbergh. There are always a great number
of amateur song writers, and it would appear
that the New York-to-Paris non-stop flight was
the source of inspiration for every writer who
had a hankering to be a composer.
In every mail the leading publishers received
a Lindbergh manuscript and in some mails
dozens of them. Most publishers who were
interested in topical songs of this character,
of course, had already their full supply of such
compositions and invariably returned the manu-
scripts without opening them.
The Lindbergh songs, however, are a little
outside the realm of the average topical com-
position. Normally the leading publishing
houses do not encourage topical songs. Ex-
ceptions were made in several instances in the
Lindbergh offerings, due to the fact that such
intense interest had been aroused in the flight
and in the personality of the aviator that a
departure from the usual business standards
was made. The Lindbergh songs may sell
weeks and possibly a month or two longer than
the average topical song, which is generally
very short-lived. If this proves the case it will
be due to the fact that by Lindbergh's visits
to various localities new enthusiasm will be
aroused and make possible the extension of the
interest in the songs.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
33
The Music Trade Review
JUNE 18, 1927
subscribers monthly and will be available to
approximately 60,000,000 readers.
The Century Co. is in its sixteenth year of
national advertising. Each season more pub-
lications are added to the Century advertising
program. Naturally, based upon past experi-
ence, it is possible for the Century Co. and its
advertising agents to allocate the space in
nationally circulated magazines in a manner that
produces the best results for every territory.
GOOD
REASONS
Dealers push "CENTURY EDITION"
because it is Nationally Advertised.
BECAUSE it represents the best value
in sheet music today.
BECAUSE he is protected against loss
through exchange. Copy for copy.
BECAUSE of the 150% profit he makes.
Pretty good reasons at that, don't you
think?
New Sam Fox Ballad
Being Widely Exploited
"Sometime-Somehow-Somewhere,'' by Mildred
White Wallace, Backed by Big Campaign
The new ballad being featured by the Sam
Fox Publishing Co., "Sometime-Somehow-
Somewhere," is one of the most important
add't'ons to the hieh-class cataloe of the Sam
Can't Go Wr<
Witl
FEIST
^ • L
SUNDAY
THE CAT
8A-LC-TA
COLLETTE
AT SUNDOWN
SHE'S GOT "IT"
LAZY WEATHER
JUST WOND'RINO
HONOLULU MOON
THINKING OF YOU
IF YOU SEE MAL1LY
HE'S THE LAST YVOIU>
CHEEKIE UEEHIE 1SKK
THE DIXIE VA(1\I1OM>
SING ME A BAUY bONO
IN A LITTLE SPANISH TOWN
I ALWAYS KNEW I I ) K1NJ) i ( t l
SAM, THE OLD ACCORDION MAN
1 O I DON'T LIKE IT—NOT MUCH
OH! WHAT A PAL WAS "WHOOZI8"
LOVE IS JLST A LITTLE BIT OF
HEAVKN
THERE'S A TRICK IN PICKIN' A
CH1CK-CHICK-CHICKEN TO-D.VV
Century Music Pub. Go.
235 W. 40th St.
W
Write for Dealers'
Price
New York
LEO
60,000,000 Readers
to See Century Monthly
Friday evening broadcasting programs of the
Happiness Boys, Billy Jones and Ernest Harp.
Twenty-seven National Monthly Media Used in
Latest Century Edition Advertising Cam-
paign
The coming advertising campaign in national
publications by the Century Music Publishing
Co. on its Century Edition includes twenty-
seven well-known national publications. Among
the widely circulated magazines which Century
will use this year is the Saturday Evening
Post and the other twenty-six publications in-
clude practically every important monthly
advertising medium. It has been estimated
that altogether the magazines selected for Cen-
tury 1927 advertising will go to over 27,000,000
"Charmaine" Recorded
Lew Pollack, one of the feature pianists of the
Duo-Art rolls, recently made a special release
of the Sherman, Clay & Co. number "Char-
maine." This is an unusual piano novelty and is
also one of the successes in the Sherman-Clav
catalog as a song. It closely follows "Doll
Dance" in popularity.
Van Horn to Move
MASSII.I.ON, O., June 11.—Announcement is made
that the Van Horn Music Co., Main and Clay
Fox Co. It is the work of Mildred White streets, will move soon to a new and larger
Wallace, a Southern girl, who has won impor- location. No announcement has been made as
tance as a composer of better type concert to where the new location will be other than
pieces. She has a wide acquaintance through-
it will be somewhat nearer to the main down-
out the Middle West and the South and her
town business section. The Van Horn Music
compositions have won considerable favor in
Co. is one of Massillon's oldest music houses.
these territories.
In arranging it's campaign on "Sometime-
Somehow-Somewhere" the Sam Fox Co. has
Some of the
concentrated on the larger photoplay houses
and is also programming it through the co-
operation of many concert artists. "Sometime-
Somehow-Somewhere" is available in duet,
quartet and concert orchestral arrangements.
It is also published for voice in three keys.
In
Mildred White Wallace
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To U*e as a Study in Wrist Work.
Octave Work. Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
mf0J MW^C^^n^rl UllJJj
BEST
SELLERS
New Triangle Song
15C
|g c
.«„
STANDARD •-•»
TEACHING MUSIC
Joe Davis, head of the Triangle Music Pub-
lishing Co., has announced a new Summer song
called "Bless H e r Little Heart." This is a
novelty by Paul Denniker, with the dance ar-
rangement by W. C. Polla. "Bless Her Little
Heart" was recently introduced in one of the
Selected by
STURKOW RYDER,
A REAL BIT OF MELODY
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selection*.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1921, by MeKinlcy Music Co.
SCHEME
I LOVE YOU
H A R M S INC.. 62 W 45TH ST..N.YC.
The Witmark Black & White Series
SECULAR
GYPSY LOVE SONG
KISS ME AGAIN
MY WILD IRISH ROSE
WHEN IRISH EYES ARE SMILING
MY HOUR
WHO KNOWS?
AH! SWEET MYSTERY OF LIFE
DEAR HEART, WHAT MIGHT HAVE BEEN
JUST AN IVY COVERED SHACK
CAN'T YO' HEAR ME CALLIN', CAROLINE?
MOTHER MACHREE
SMILIN' THROUGH
ASLEEP IN THE DEEP
JUST BEEN WOND'RING, ALL DAY LONG
IN A LITTLE TOWN NEARBY
SUNRISE AND YOU
THE LAMPLIT HOUR
THAT WONDERFUL MOTHER OF MINE
THAT OLD IRISH MOTHER OF MINE
SACRED
TEACH ME TO PRAY
I COME TO THEE
THE SILENT VOICE
GOD SHALL WIPE AWAY ALL TEARS
A LITTLE WHILE
IT WAS FOR ME
O LORD, REMEMBER ME
GRATEFUL, O LORD, AM I
M. WITMARK & SONS, NEW YORK

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