Music Trade Review

Issue: 1927 Vol. 84 N. 25

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26
The Music Trade Review
atregoers are getting to know Borrah Minevitch
as the world's greatest harmonica player, for
the former newsboy is now one of the highest-
salaried headliners in vaudeville. He stopped
The accompanying illustration shows the way
the Oliver Ditson Co. did this very thing
when Minevitch was here last week. Two
features of the display, as may be seen, are
the new Hohner Flasher in the center of the
window and the new Victor Instruction Record
at the left. The window is balanced by two
Hohner revolving stands on either side, show-
ing the line.
M. Hohner, Inc., is backing Minevitch's
tour to the extent of furnishing music dealers
in the cities he visits with plenty of harmonica
instruction books, which may be distributed
Featuring Borrah Minevitch
off here last week to play a date at the Met-
ropolitan Theatre.
With his harmonica band of boys he has
been booked by Publix Theatres for an en-
gagement of from thirty-six to forty weeks.
He has already traveled over half the country
and in every city which he visits a considerable
amount of extra business for music dealers
results in harmonicas and musical instruments.
As is always the case with harmonica pub-
licity, the music dealer has the center of the
picture in connection with the Minevitch ap-
pearances. In every city where he appears it
is the first duty of the theatre manager and
of Minevitch and the band to get in touch with
the local music dealers and co-operate with
them in store displays.
in the Ditson Co. Window
among their customers, together with copies of
their newest bulletin, "The Harmonica as an
Important Factor in Musical Education."
"Dealers are tying up with the appearance
of Minevitch," stated Wm. J. Haussler, of M.
Hohner, Inc., to a representative of The Review
to-day. "Our records prove that. The display
^pace they use is not only valuable for the
publicity on harmonicas, but as leading to other
things.
"This harmonica appearance and the displays
serve as stimulating influences on sales. The
great thing to-day in the industry is the de-
velopment of plans to make the public partners
in what you are doing. It has proved one of
the most valuable music promotion activities
ever known."
Oliver Ditson Go. Ties
Up With Minevitch
Boston Musical Merchandise Firm Uses Fine
Window Display During His Appearance in
Boston
BOSTON, MASS., June 11.—More and more the-
JUNE 18, 1927
Milwaukee Suburban
Band Contest Held
Large Entry in Event Covering Schools in the
Milwaukee Territory
MILWAUKEE, WIS., June 11.—Not only is piano
promotion being sponsored throughout the
State, but band music for schools, also, received
impetus here when the Milwaukee Suburban
Music Association held its band and instrument
tournament at Shorewood high school, following
a series of three music festivals in which the
bands took part.
Awards were distributed as follows: Cudahy
high school, first; West Allis, second; Wauwa-
tosa, third ; Waukesha, fourth; North Milwau-
kee, fifth, and Shorewood, sixth. A silver cup
was given to Wauwatosa high school because
that school made the highest record in the three
music festivals which the association held recently
at Cudahy, Waukesha and Shorewood.
First places in the solo events went to
Vaughn Monroe, of Cudahy, in the cornet solo;
F.dward Lefeber, Wauwatosa, in the clarinet
solo, and George Schmidtell, of Wauwatosa,
in the bass solo, and Fred Verduin, of Cudapy,
in the trombone and baritone solos; Walter
Hanipcl, West Allis, in the melaphone solo;
[''rank Shlarnhaufer, of West Allis, in the saxo-
phone solo, and John Randle, of Waukesha, in
the xylophone solo. Cudahy took first place in
the duet, Wauwatosa in the trio and quartet,
and West Allis in the sextet.
In the marching tournament Waukesha took
first place, West Allis second and Cudahy third.
In the evening competition North Milwaukee
won first place in the Class B bands, and Shore-
wood took second place.
K. O. West, principal of West Allis high
school and president of the association, made the
awards. Judges included Benjamin F. Stuber, of
Northwestern University, and Theodore Wink-
ler, of the music department at Sheboygan high
school.
Burkholder With Walker
MILWAUKEE, WIS., June 13.—D. C. Burkholder«
former community director of music at Traverse
City, Mich., has been appointed supervisor of
musical instruction in the Walker Musical Ex-
change Band School and Conservatory, 625 Wis-
consin avenue. Mr. Burkholder was formerly
director of the American Legion band at
Beaver Dam, Wis., which won the national prize
in legion band contests.
OLIVER DITSON CQ
LYNBROOK NU-ART BANJOS
(Registered United States Patent Office) •
The Most Marvelous Toned Banjos on the Market
MANUFACTURERS OF TflE CELEBRATED NU-WAY BANJOS,
A LSO DRUMS,
TAMBOURINES, CYMBALS, UKULELE-BANJOS
ALBERT HOUDLETT & SONS, Inc.
i° Meirose street
Established 1865
BOSTON. MASS
Importer* and Jobber* ef
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
KNTABLINHBD I U l
Musical Merchandise Feature Section Once-a-Month
Appears in the Second Issue of the Month
Live Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Gel the huhil. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
O'
NAZARETH, PA
O
(^riiiinc MARTIN Guiiars.
Mandolins. Uktildo. Tiples
O'
NAZARETH,PA
r
O
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 18, 1927
Banjo-Uke Contest in Philadelphia Is
Attracting a Very Heavy Entry List
Finals of Event to Be Held in Willow Grove on July 1—Open to All Amateurs and
Amateur Organizations Within Seventy-five Miles of the City
PHILADELPHIA, PA., June 11.—Another
movement which has been gaining impetus
in the Philadelphia music trade within the
month is the big banjo-ukulele contest and
tournament now under way at Willow Grove
Park and promoted through the WLIT Broad-
casting Station, Lit Bros., the H. A. Weymann
& Sons and the management of Willow Grove,
under the direction of Uriel Davis.
There have been many responses to the an-
nouncement made weekly over WLIT, when
on Mondays and Fridays the contest is broadcast
in the Children's Hour Program beginning at
7:15 p. m. Since mid-May these announce-
ments have been featured and the youth and
adult talent responding to the broadcasting, as
well as the group entrants, have been very
gratifying to those sponsoring the event.
The banjo-ukulele tournament and contest is
open to young and old alike and extends to a
radius of seventy-five miles about Philadelphia.
Weekly the program at Willow Grove contains
a coupon entitling the patrons of the park to
entrance to the tournament.
That the foresighted dealers will be able to
cash in on the contest is a foregone conclusion
and the management of the park, with Uriel
Davis at its helm, is shortly to call a meeting
of the dealers and manufacturers of string in-
struments for the purpose of promoting the
trade interests in the coming event. It is a
splendid opportunity for the dealers and manu-
facturers to make capital of the stimulated
interest in the various string instruments in-
cluded in musical merchandise stocks by ty-
ing in with the promoters of the contest and
giving publicity and exploit the Willow Grove
tournament. In order to co-operate with the
trade in promoting the sale of string goods
there shortly will be brought together the park
management, the trade representatives and the
dealers in a meeting that will lay before the
industry the opportunities afforded by the con-
test.
While July 7 has been s«t as the date of the
big contest, there is likelihood that a later
date shall be selected because of the large
number of applications for participation in the
program. The contest is open to amateur
organizations or individuals only and will be
held where the most prominent musical or-
ganizations of the country have played, on the
spacious stage at Willow Grove. There will
be awards of instruments and other prizes
given by the manufacturers and by the park
executives.
Chicago Instrument Go.
Issues a New Catalog
mond strings, portable phonographs and other
lines of musical merchandise and accessories.
The booklet is bound with heavy cover and
there are 160 pages devoted to the listing of
these lines, with description and handsome
illustrations, and an alphabetical guide follows
the frontispiece. In the introduction to the
booklet an important message is given the com-
pany's customers.
In substance, this introduction calls attention
to the fact that this new catalog contains only
musical instruments and merchandise which
have the merit to insure their prompt sales and
the purchasers' permanent satisfaction, also
that it is the aim of the company to serve
as experienced intermediaries in helping the
customer to select and obtain desirable values
and make it possible to fulfill all his needs.
The high standard of service which this com-
pany has rendered in the past is pledged and
will no doubt be greatly facilitated with the
new quarters that the company has just leased,
taking over the five-story building at 311 South
Wabash avenue, which provides increased floor
space for larger stock, repair department and
display purposes.
The first part of this new catalog carries the
various lines of band and orchestra instruments,
including the Martin handcraft line, full de-
scription of the manufacturing, as well as
description and illustration of the instruments,
embracing not only the well-known line of
saxophones, but also trombones, baritones,
Sousaphones, etc. The popular Pan-American
line is then described in similar manner and
is followed by the Bettoney line of clarinets,
flutes and piccolos, as well as the Kohlert line.
As the catalog has been planned as a sales aid
for the dealer, the cases for these instruments
are next listed, as well as the accessories.
The next division embraces the string in-
struments, beginning with the well-known line
of B. & D. Silver Bell Bacon banjos, and is
followed by the C. F. Martin string instrument
line and a wide assortment of banjo and con-
cert ukuleles.
The accessories for this string instrument
line, including strings, picks, pegs, bags, cases,
etc., are then given. The line of violins, 'cellos,
metal basses, etc., is next catalogued. The latter
part of the book carries the Hohner harmonica
New Volume, Largest Ever Issued by Com-
pany, Includes Full Line of Instruments
Handled
CHICAGO, III., June 11.—A complete sales man-
ual in the form of a catalog of musical
instruments and merchandise has just been is-
sued by the Chicago Musical Instrument Co.,
311 South Wabash avenue, and is the most
extensive section that this company has ever
offered to the trade.
Its extent is shown by the many lines
represented as exclusive distributor in the
Middle Western States for Martin handcraft
band instruments, Bacon B. & D. Silver Bell
banjos, Bettoney woodwinds and silver clari-
nets and general distributor of the Pan-Ameri-
can band instruments, C. F. Martin guitars and
ukuleles, Otto Bruckner violins, 'cellos, basses;
Ludwig drums and accessories, Hohner har-
monicas and accordions, V. Kohlert's Sons
woodwinds, Harmony and J. R. Stewart string
instruments, Bacon, Bell brand and black dia-
27
The Music Trade Review
line, Ludwig drums and accessories, and port-
able phonographs, as well as a wide assortment
of cases.
Music Patents
Banjo. Henry H. Slingerland, River Forest,
111. Patent No. 1,631,293. In a device of the
type described, a cylindrical wall, a metal sup-
porting member adapted to support a membrane
carried by said wall and having an opening
therein, a flange carried by said supporting
member and bearing against the membrane, said
flange extending outwardly away from said sup-
porting member throughout the greater portion
of its width.
Stringed Instrument. Rocco A. Carlucci,
West New York, N. J. Patent No. 1,631,794. A
banjo of the class described, the parchment sup-
porting rim of which comprises a continuous
circular body provided in the periphery with cir-
cumfercntially spaced recesses extending through
the top and bottom faces of said rim and form-
ing about the periphery of the rim, spaced sound
transmission chambers.
Musical Instrument. Walter Hansell, Brook-
lyn, N. Y. Patent No. 1,631,862. A musical in-
strument including a mouthpiece, a series of
sounding tubes closed at both ends, pipes con-
stituting air passageways connecting the inter-
mediate portions of all of said tube to the
mouthpiece, the mouthpiece ends of said pipes
being arranged in lateral juxtaposition, openings
in the tubes arranged at the opposite sides from
the pipe openings, one opening in each tube
constituting an air inlet opening, the other open-
ing in each tube constituting an air outlet open-
ing and non-vibratory transverse divider plates
in the tubes for splitting the air streams enter-
ing through the inlet openings, certain of the
tubes sounding as air is drawn inwardly through
the pipes, the other tubes sounding as air is
blown outwardly through the pipes.
Carroll With Youngstown Co.
YOUNCSTOWN, O., June 11.—C. G. Lydrickson,
president of the Youngstown Music Co., an-
nounces the addition of Steve Carroll to the
staff of his concern. Carroll has opened a music
studio in the store and will give instruction
on all band and orchestra instruments. He
also will train orchestras and bands, one of
which will be a boys' organization and now
being organized by this music firm. Musical
training will be given free to all boys who join
the band. Carroll was for many years with
Sousa's and Conway's bands and is a musician
of note.
Banjo Method in Demand
ALTOONA, PA., June 12.—Joseph W. Nicomcde,
head of the firm Nicomede Music Co., Altoona's
popular publishers and manufacturers, reports
that shipments on Loar's New Orchestral Tenor
Banjo Method in four volumes were begun May
16 and the entire edition of 40,000 copies was
practically sold in advance.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Banjo and Drum Heads
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Joseph Rogers, Jr., & Son
FarmwgdaU, N. J.

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