Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
atregoers are getting to know Borrah Minevitch
as the world's greatest harmonica player, for
the former newsboy is now one of the highest-
salaried headliners in vaudeville. He stopped
The accompanying illustration shows the way
the Oliver Ditson Co. did this very thing
when Minevitch was here last week. Two
features of the display, as may be seen, are
the new Hohner Flasher in the center of the
window and the new Victor Instruction Record
at the left. The window is balanced by two
Hohner revolving stands on either side, show-
ing the line.
M. Hohner, Inc., is backing Minevitch's
tour to the extent of furnishing music dealers
in the cities he visits with plenty of harmonica
instruction books, which may be distributed
Featuring Borrah Minevitch
off here last week to play a date at the Met-
ropolitan Theatre.
With his harmonica band of boys he has
been booked by Publix Theatres for an en-
gagement of from thirty-six to forty weeks.
He has already traveled over half the country
and in every city which he visits a considerable
amount of extra business for music dealers
results in harmonicas and musical instruments.
As is always the case with harmonica pub-
licity, the music dealer has the center of the
picture in connection with the Minevitch ap-
pearances. In every city where he appears it
is the first duty of the theatre manager and
of Minevitch and the band to get in touch with
the local music dealers and co-operate with
them in store displays.
in the Ditson Co. Window
among their customers, together with copies of
their newest bulletin, "The Harmonica as an
Important Factor in Musical Education."
"Dealers are tying up with the appearance
of Minevitch," stated Wm. J. Haussler, of M.
Hohner, Inc., to a representative of The Review
to-day. "Our records prove that. The display
^pace they use is not only valuable for the
publicity on harmonicas, but as leading to other
things.
"This harmonica appearance and the displays
serve as stimulating influences on sales. The
great thing to-day in the industry is the de-
velopment of plans to make the public partners
in what you are doing. It has proved one of
the most valuable music promotion activities
ever known."
Oliver Ditson Go. Ties
Up With Minevitch
Boston Musical Merchandise Firm Uses Fine
Window Display During His Appearance in
Boston
BOSTON, MASS., June 11.—More and more the-
JUNE 18, 1927
Milwaukee Suburban
Band Contest Held
Large Entry in Event Covering Schools in the
Milwaukee Territory
MILWAUKEE, WIS., June 11.—Not only is piano
promotion being sponsored throughout the
State, but band music for schools, also, received
impetus here when the Milwaukee Suburban
Music Association held its band and instrument
tournament at Shorewood high school, following
a series of three music festivals in which the
bands took part.
Awards were distributed as follows: Cudahy
high school, first; West Allis, second; Wauwa-
tosa, third ; Waukesha, fourth; North Milwau-
kee, fifth, and Shorewood, sixth. A silver cup
was given to Wauwatosa high school because
that school made the highest record in the three
music festivals which the association held recently
at Cudahy, Waukesha and Shorewood.
First places in the solo events went to
Vaughn Monroe, of Cudahy, in the cornet solo;
F.dward Lefeber, Wauwatosa, in the clarinet
solo, and George Schmidtell, of Wauwatosa,
in the bass solo, and Fred Verduin, of Cudapy,
in the trombone and baritone solos; Walter
Hanipcl, West Allis, in the melaphone solo;
[''rank Shlarnhaufer, of West Allis, in the saxo-
phone solo, and John Randle, of Waukesha, in
the xylophone solo. Cudahy took first place in
the duet, Wauwatosa in the trio and quartet,
and West Allis in the sextet.
In the marching tournament Waukesha took
first place, West Allis second and Cudahy third.
In the evening competition North Milwaukee
won first place in the Class B bands, and Shore-
wood took second place.
K. O. West, principal of West Allis high
school and president of the association, made the
awards. Judges included Benjamin F. Stuber, of
Northwestern University, and Theodore Wink-
ler, of the music department at Sheboygan high
school.
Burkholder With Walker
MILWAUKEE, WIS., June 13.—D. C. Burkholder«
former community director of music at Traverse
City, Mich., has been appointed supervisor of
musical instruction in the Walker Musical Ex-
change Band School and Conservatory, 625 Wis-
consin avenue. Mr. Burkholder was formerly
director of the American Legion band at
Beaver Dam, Wis., which won the national prize
in legion band contests.
OLIVER DITSON CQ
LYNBROOK NU-ART BANJOS
(Registered United States Patent Office) •
The Most Marvelous Toned Banjos on the Market
MANUFACTURERS OF TflE CELEBRATED NU-WAY BANJOS,
A LSO DRUMS,
TAMBOURINES, CYMBALS, UKULELE-BANJOS
ALBERT HOUDLETT & SONS, Inc.
i° Meirose street
Established 1865
BOSTON. MASS
Importer* and Jobber* ef
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
KNTABLINHBD I U l
Musical Merchandise Feature Section Once-a-Month
Appears in the Second Issue of the Month
Live Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Gel the huhil. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
O'
NAZARETH, PA
O
(^riiiinc MARTIN Guiiars.
Mandolins. Uktildo. Tiples
O'
NAZARETH,PA
r
O
0