Music Trade Review

Issue: 1927 Vol. 84 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
The Music Trade Review
Increased Demand for Straight Pianos,
Especially Small Grands, in Cincinnati
Howard Sellers Succeeds E. A. Wegert in Charge of Record Section in the Local
Brunswick Branch—Liebman With the Fantle Co.
/CINCINNATI, O., June 13.—An increased de-
^* mand for straight pianos, especially small
grands, is reported by heads of piano houses.
There are several reasons for the returning
popularity of this instrument, but the largest fac-
tor, it is thought, is the educational campaign
that is now being carried on, promulgating the
straight piano idea. The player and the repro-
ducing piano are moving well, however, and the
campaign on behalf of the straight piano does
not seem to ibe affecting the demand for them.
All lines of musical merchandise are reported
to be in a reasonably good demand and it is
thought that sales will increase during the next
few weeks. June weddings brought many cus-
tomers for pianos, talking machines and so
forth, to be used as gifts to the bride, and there
were also many sales of instruments made for
use as gifts to June graduates. Talking machines
are reported to be moving in a satisfactory way
and dealers in small goods report that they are
having a good volume of sales.
Several Cincinnati members of the trade spent
the past week in Chicago, attending the con-
vention. The Baldwin Piano Co. was repre-
sented by Lucien Wulsin, vice-president; Philip
Wyman, head of the publicity department; P. J.
Mathers, of the Cincinnati wholesale depart-
ment, and D. M. Kline, of the Cincinnati retail
department. Among others who attended the
convention were R. E. Wells, district manager
for Steinway & Sons; W. R. Graul, of the Wil-
liam R. Graul Piano Co., and Ray Lammers, of
the small goods department of the Starr Piano
Company.
"June started off well and business is getting
better day by day," stated G. E. Hunt, of the
retail department of the Starr Piano Co. In the
talking machine department it was reported that
the new "serve-self" record display counter is a
wonderful success, as it permits the customer to
browse around and pick out what is wanted,
without the attention of a clerk. Clarence Gen-
nett was in the city a few days ago, after which
he proceeded on a business trip to the South. A
recent addition to the Starr store is a small de-
partment known as the Gift Shop, in which a
fine line of small imported novelties are kept.
At Steinway Hall, as the store of Steinway &
Sons, it was reported that business has bright-
ened up considerably and that there is a steadily
increasing demand for straight pianos. R. E.
Wells, district manager, who had just returned
from a visit to New York, went to Chicago on
June 6, to attend the convention.
Otto Grau, head of the piano company that
bears his name, is on a business trip to New
York, where he will remain until the latter part
of the month. At the company's downtown
store, and also at its branch in Norwood, it was
reported that business is getting livelier and a
good volume of business is expected until the
usual Summer lull comes.
According to Frank Graul, of the Willliam R.
Graul Piano Co., business is better than it was
this time last year, the number of prospects is
increasing, and there is no reason to be down-
hearted. "Business is not coming in voluntarily,"
he explained, "but hard and persistent work will
move the goods." William R. Graul, head of the
company, spent the past week in Chicago, at-
tending the convention.
BJUR BROS. CO.
GORDON PIANO CO.
Est. 18S7
PIANOS AND PLAYER PIANOS OF QUALITY
705-717 Whitlock Ave.
New York
Est. 1845
Manufacturers of
GORDON & SON PIANOS AND PLAYER PIANOS
Whitlock & Legget Aves.
New York
Becker Bros.
High Grade Pianos and Player-Pianos
WILL T. BRINKERHOFF, Vice-President
Consult the Universal Want Directory of
The Peview. In it advertisements are inserted
free of charge for men who desire positions.
KURTZMANN
PIANOS
NEW YORK
Win Friends for the Dealer
Grand and Upright Pianos
Player and Reproducing Pianos
High Quality—Greatest Value
in the market today
$ KShtxtk Wbma Clot.
"The purchase of pianos to be used as gifts
to June brides and sweet girl graduates has
helped to swell our sales total and so far this
month has been a very good one with us,"
stated George P. Gross,of the G. P. Gross Piano
Co. "Our new store at 2140 West Eighth street
is doing very well and we have no reason to
regret the venture. The demand for the straight
piano is increasing steadily, and this, of course,
is very gratifying."
"While we have not been in our new location
very long, we find it has many advantages and
are glad we made the change," stated C. H.
DeVine, head of the C. H. DeVine Piano Co.,
which now occupies the second floor of the
Starr Piano Co. building, at 27 West Fourth
street, in the heart of the city's shopping dis-
trict. The Knabe and the Fischer pianos are
carried in stock, as well as other makes of
pianos taken in exchange.
The M. W. Fantle Co., dealer in talking
machines, has added another man to its sales
force, this being E. J. Liebman, who will cover
Ohio and West Virginia territory. Two lines
just added to the company's stock are the Koch
harmonica and the Eagle Brand strings for
ukuleles and other instruments.
A large music-display room, adjoining its
executive offices, has just been fitted out by
the local branch of the Brunswick-Balke-Collen-
der Co. The room contains a complete line of
Prismatones and Panatropes and is beautifully
decorated.
J. E. Henderson, local Brunswick manager,
is now spending the greater part of his time
on the road visiting the trade. B. H. Bruns-
wick, vice-president of the company, is making
a tour of Europe, where he expects to remain
two months or longer. E. A. Wegert, who for
some time lias been in charge of the record
department, left the company June 1 to enter
the real estate business, and his successor is
Howard Sellers, formerly employed in the
company's plant at Muskegon.
Factory and
Warerooms:
767-769
Makers since 1891
JR-
JUNE 18, 1927
C. KURTZMANN & CO.
FACTORY
526-536 Niagara St., Buffalo, N. Y.
Executive Offices:
228-230 So. Wabash Ave., Chicago
Factory: 3859 So. Ashland Ave.
Pianos and Player-Pianos
of Superior Quality
Moderately Priced and Easy to Sell
Grands
Uprights
Player-Pianos
KRAKAUER BROS., Cypress Avenne, 136ft and 137th Streets
NEW YORK
Don't fail (a invttigatm
402-410 W««t 14th St.
New York
More Cunningham pianos are found in Philadelphia homes than
any other and you can accomplish the same results in your
city.
Ask for our plan of selling Cunningham pianos.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 18, 1927
New $7,000, GOO Masonic Temple, Detroit,
Equipped Entirely With the Bush & Lane
Magnificent Structure, Said to Be the Finest of Its Kind in the World, Is Equipped
Throughout With Bush & Lane Pianos
T^\ETROIT, MICH., June 10.—The new
^*^ $7,000,000 Masonic Temple, completed
some time ago in this city after five years of
15
The Music Trade Review
or 800 may dine at one time, is equipped with
a six-foot Bush & Lane Grand, placed per-
manently on the stage at one end of the room.
producing grand, seven-foot size, with hand-
carved walnut case. Control buttons are placed
at various points throughout the lounge so that
members may operate the piano without leav-
ing their chairs. This instrument has aroused
particular interest and is accompanied by a
specially designed cabinet containing the Welte-
Mignon (Licensee) mechanism with the Bush
& Lane Multiple features added and space for
a library of extra rolls.
In the various private and semi-public rooms
throughout the club are to be found other
Bush & Lane instruments. In all, the total
equipment includes three concert grands, three
special art case reproducing grands and a num-
ber of regular grands of various sizes. It is
believed to represent the largest single retail
sale ever made in the Detroit trade.
The fact that the magnificence of the new
Masonic Temple has been heralded among the
fraternity throughout the country naturally
means that the building is visited by hundreds
of Masons and others who have occasion to
visit or pass through Detroit, and they naturally
note the prevalence of Bush & Lane instru-
ments in the building's equipment.
New Columbia Orchestras
Among the latest organizations to make ar-
rangements to record exclusively for Columbia
are Walter Davison's Louisville Loons, the first
record by this popular outfit having already been
released. Arthur Tanner and His Corn-Shuck-
Exterior View of the Masonic Temple, Detroit
effort and formally dedicated on Thanksgiving In the smaller dining rooms, lounging rooms
Day of last year, is not only the largest and and other public and semi-public apartments
most elaborate edifice of its kind in the world, in the Temple, are to be found other Bush &
but is equipped throughout in the most modern Lane pianos placed on rollers so that they
manner.
may be moved easily to locations where they
It is, therefore, with considerable satisfaction are needed.
that the local branch of the Bush & Lane Piano
In the ritualistic portion of the building,
Co. report that the building is equipped so-called, including the lodge rooms, the Com-
throughout with Bush & Lane instruments. mandery Asylum and the Scottish Rite Cathe-
The great auditorium, which seats 5,000 and is
used for the presentation of operas, concerts
and other features outside of Masonic cere-
monies, has a six-foot Bush & Lane Orchestra
Grand in the orchestra pit and a Bush & Lane
concert grand on the stage, where they are
used practically every day, for the capacity of
the auditorium is frequently taxed to meet the
Bush & Lane Grand in Crystal Ballroom
ers, another dance organization of the South,
has also been recording for the Columbia, as
have the Leake County Revelers from Leake
County, Mississippi.
Bush & Lane Grand in Fountain Room
needs of the 60,000 Masons in Detroit and for
other purposes, including Shrine ceremonials.
In the magnificent Fountain Room, where
the various social affairs are held, there is also
found a Bush & Lane concert grand. The
room will accommodate 1,000 couples for danc-
ing and has dinner accommodations for 1,600,
so that it is the center of activity. The Crys-
tal Ballroom, said to be one of the most
beautiful rooms of its kind in the country,
where 750 dancing couples can be accommodated,
Auditorium With Bush & Lane Grand
dral, there are other Bush & Lane pianos. In
the cathedral there is a concert grand on the
stage and a Style 32 upright in the orchestra
pit, to furnish music for the 1,700 people that
the auditorium will seat. Other installations
include an Early English period model Bush &
Lane reproducing grand in the Commandery
reception parlors, another reproducing grand
in Hepplewhite design in the consistory degree
parlors and other Bush &. Lane instruments in
different rooms.
At the far end of the temple is located the
Shrine Club, one of the most completely
equipped men's clubs in this section of the
country and occupied by the members of Mos-
lem Temple Mystic Shrine. It has a large
lounge, reception rooms, gymnasium, billiard
rooms, etc., for the convenience of the mem-
bers. In the lounge proper is found a specially
designed and built Bush & Lane multiple re-
It Is Now "Daddy" Newquist
The happiest man and certainly the proudest
one at the Convention at the Hotel Stevens
last week was the genial L. H. Newquist, travel-
ing salesman for the well-known American
Piano Plate Co., of Racine, Wis. He explained
to his many friends in the trade that Richard
Allan Newquist, his first-born, had arrived in
Racine last Sunday, June 5. Both Mrs. Newquist
and their little son are doing finely, but "Daddy"
Newquist has not yet decided what career the
young man will adopt.
Gline Go. Moves
The Cline Music Co., formerly located in the
Root-Smith Building, Lexington, Va., has re-
moved to the Rockbridge Building, at Jefferson
and Nelson streets. Charles O. Taylor is man-
ager of the store.

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