Music Trade Review

Issue: 1927 Vol. 84 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 4, 1927
25
The Music Trade Review
graphs, and there is a basement salesroom also
used entirely for piano sales. There is also a
completely equipped repair section and a used
piano department.
The company has the agency for the Knabe
Los Angeles Playground and Recreation Depart-
ment Sponsors New Organization Which piano with the Ampico; the Baldwin with the
Welte-Mignon (Licensee); J. & C. Fischer
Gives Its First Concert
with Ampico; and the Packard, Pease and Gul-
Los ANGELES, CAL., May 30.—Under sponsorship bransen pianos. It also carries the Sonora line
of the Los Angeles Playground and Recreation of radios and phonographs.
Department, a unique civic musical organiza-
In band instruments and small musical goods
tion, the Los Angeles Reed and Brass Sym- it handles the Lyon & Healy line exclusively
phony Society, now numbering over forty musi- and does an extensive and growing trade in
cians, most of them well known as members of this part of the country, for though Reno has
other orchestras or clubs, and soon to have an only a population of about 16,000, its inhabitants
ensemble of one hundred, was recently organ- are proud in referring to Rerto as the "biggest
ized.
little city in the world." It is the trade center
This society, unusual in so far as the instru- of an area of over 50,000 square miles with an
mentation is concerned, is the result of the co- estimated population of 100,000 people, which
operative endeavor of Supervisor Glenn M. is very rich in natural resources and wealth-
Tindall, of the music division of the municipal producing possibilities.
Playground and Recreation Department, and
Director D. C. Cianfoni. At the first informal
concert the total of instruments included two
flutes, one piccolo, twelve clarinets, alto saxo-
PHILADELPHIA, PA., May 28.—When the Cham-
phone, baritone saxophone, three oboes, three ber of Commerce of Pennsylvania State meets
bassoons, bass clarinet, four trumpets, three at the Bellevue-Stratford Hotel, on May 30, for
horns, four trombones, baritone, two tubas, two the purpose of laying before the members the
string bases, tympani and drum.
recently passed Arbitration Law, the new legal
Before a large audience of appreciative music enactment which permits of arbitration between
lovers, in one of the municipal community club litigants in commerce and industry, the music
houses, a program was given including "Magic trade will be represented by David Jacobs, head
Flute overture (Mozart); "Hungarian Dances of the Knabe Warerooms and chairman of
Nos. 5 and 6" (Brahms); "Unfinished Sym- the Legislative Committee of the Pennsylvania
phony," first' movement (Schubert); "Ase's State Music Merchants Association. The Arbi-
Death" from "Peer Gynt" suite (Grieg), and tration Law permits of the arbitration of all
"Marche Slav" (Tschaikowsky) by the reed sec- disputes in commercial and industrial procedure
tion.
and dispenses with the necessity of taking the
The society is founded with an ambition to matters to the courts. However, the litigants are
develop the standards of musical apprecia- open to an appeal to higher courts in event of
tion in the community in connection with reed dissatisfaction with the findings of the Arbitra-
and brass instruments. It is believed, from its tion Commission. This Arbitration Law has
first reception, that it will find a recognized been legalized in New York, Massachusetts,
Maryland and other States. The arbitrators
place in the musical life of Los Angeles.
Bands and orchestras are featured in the are appointed by the Governor and Chamber
music activities of the playground commission of Commerce and their decision is binding
as affording not only the opportunity for the
development of individual talent and desire, but
providing a musical menu for large groups of
listeners, either in ensemble gatherings at pub-
lic centers or by means of radio broadcasting.
Good profits and continual "Repeat"
Sales in handling LEWIS SPECIAL-
As rapidly as is consistent the band groups
TIES.
We are manufacturers (and/or) dis-
are being increased with the hope that even-
tributing jobbers for "RAO" (patent-
tually every section of this city with the greatest
ed)
Aluminurn-wound-on
Steel
Strings; "Joachim" tested gut and
area of any in the world may have its own band
wound strings; "Lemeir" Shoulder
integral. With such development there need be
Pads; "Wondertone" steel, gut and
wound strings; "Tricolore" gut and
no one in the city who may not receive, as a
wound strings; "Magic" Special steel
violin E strings; "Ficker" and
public gift, frequent music inspiration.
Amateur Reed and Brass
. Society Is Founded
although permitting of appeal. The move for
arbitration is spreading rapidly.
Consult the Universal Want Directory of
The Review.
oltoris
Electric
Slipperiest
Combination Eve.r
Made by Hand of Man
For Commercial Arbitration
DEALERS OBTAIN
QUICK TURNOVER
Nevada Music Co.
Opens New Warerooms
Firm Operates General Music Store With Am-
pico in the Knabe as Leader in Its Piano
Line
RENO, NEV., May 28.—The new store of the
Nevada Music Co., in the Arcade of the Medico-
Dental Building, is one of the show places of
the city. The walls are finished in pale terra-
cotta, overlaid with gold relief. The lower
floor is devoted to pianos and reproducing
pianos, the mezzanine floor to small musical
goods, band instruments, radios and phono-
207 So. Wabash Avenue
MULLER & KAPLAN
154 East 86th St., N. Y.
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
The Quality Supreme
GEIB & SCHAEFER CO.
Est. 1899
1751-9 N. Central Park Ave.
Chicago, III.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
j6j CHURCH ST., ELKHORN, WIS.
Chicago, III.
Mfg. by
Ji y
J
Mmnufuctuwtn of Holtm'i—America'! Greatest Band Imtnmenu
Win. B. Lewis 6c Son
for musical instrument*
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
,
FRANK HOLTON & CO.
Specialists in Violins, Strings, Accessories
MUSICAL INSTRUMENT
and SPECIALTY CASES
e lle
"Orer 300,000 Bottla Sold Yearly"
"Lewis" Artists Violins; "Prell,"
"Sartory" and other fine Bows.
A carefully graded line of violins
and all accessories for the "profes-
sional" trade.
We give "Quality and Service" and
never argue on adjustments.
Catalog and full information on re-
quest. "Lewis" Strings are known
throughout the country.
Gold Medal Strings
B#
HpUon oil has more than a quarter century of outstanding
success in its favor and is more popular with musicians to-
day than ever before.
A staple all-year-round article in constant demand.
Sanitary and dean. N o . 1 for Trombone* and Saxophones.
Holton Clarke for valves. N o . 3 for Clarinets. Retails at
£.25 a bottle. Write for information on our terms to dealers.
The Holton Agency Franchise becomes more valuable each
year. Write about it.
WAVERLY PRODUCTS
We make a complete line of accessories
(or fretted instruments. Demand Wav-
erly accessories on your instruments.
Waverly Musical Products Co.
71 Tenth St.
Long Island City, N. Y.
New —Mr.
Dealer!
LOAR'S ORCHESTRAL
TENOR BANJO METHOD
A complete musical education for the Tenor-Banjo
student and enthusiast in four volumes, including
a course of practical harmony used and recom-
mended by the leading schools in America.
Price (each volume) -
$1.00 Net
Now Ready. Also four new Tenor Banjo folies.
NICOMEDE MUSIC CO., Altoona, Pa.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
The Music Trade Review
Annual Convention of the Conn Retail
Representatives at Elkhart This Week
Large Attendance From Every Section of the Country Attends Four-Day Session of
Elaborate Gathering—Full Program of Four-Day Session
t p L K H A R T , IND., May 31.—The third annual
*-* convention of the Conn dealers will open
to-morrow at the plant of C. G. Conn., Ltd.,
manufacturer of Conn saxophones and band in-
struments. Elaborate programs have been ar-
ranged, not only for the business sessions but
also for the entertainment of the dealers.
An idea of the proceedings of the convention
may be obtained from the following programs:
Program and Subjects
Wednesday, June 1
Registering of dealers at Hotel Elkhart.
Registering of dealers at the Conn factories.
Inspection of factories.
Conferences of dealers with various depart-
ment heads.
Evening's entertainment of dealers—special
events.
Thursday, June 2
Convention called to order.
Address of welcome.
Response by Conn dealer.
Forenoon Session—Advertising
National campaign.
Billboard campaign.
Direct mail campaign.
Conn music center campaign.
Moving picture campaign.
Soloist demonstrator's campaign.
Convention, contests campaign.
Window display campaign.
Noon—Luncheon at Conn cafeteria.
Afternoon Session
Factory plans, improvements on Conn instru-
ments.
Quality of product, dealers' aid in maintain-
ing it.
Raw material situation.
How to place orders to stabilize production.
Complaints and how to adjust them.
Service, credits, accounting.
Retail store management.
Financing service for dealers.
Abuses of the trade.
Efficiency.
Evening Entertainment
Grand concert by Conn Massed Band, Conn
Factory Artists and Conn Nationally Celebrated
Artists.
Friday, June 3
Forenoon Session—Dealers and Conn Roadmen
How to co-operate with Conn roadmen.
How to organize bands—bandmaster agents.
Band tax laws.
Benefits of conventions, contests, etc.
Benefits of films, the experience on same.
Music supervisors contact.
Luncheon—Conn Cafeteria.
Afternoon Session—Sales
How to increase sales.
How to establish sub-agents.
. How to follow up inquiries.
How to handle competition.
How to make the Guarantee Cards function.
How to increase efficiency in your sales force.
How to handle the professional musician.
How to function with bandmasters, teachers,
supervisors.
How to take advantage of Conn offerings, etc.
General resume of condition of sales for Conn
product.
Evening Entertainment
Third annual dealers' banquet—Country Club.
Address.
Musical program.
Dance.
Saturday, June 4
Morning Activities
Individual conferences—dealers and Conn
clerical force.
Noon—Luncheon—Conn Cafeteria.
Afternoon Entertainment
Grand outing at the Oaks—Christiana Lake.
Games, contests, concerts, etc.
Convention Adjourned
F. R. Lewis Back
From European Trip
States He Found General Improvement in
Quality Among Foreign Violin Producers—
His Itinerary
CHICAGO, I I I . , May 28.—F. R. Lewis, head of
William Lewis & Son, well-known jobbers of
musical instruments, returned last week from
a two months' trip abroad where he visited the
JUNE 4, 1927
principal manufacturing centers for old violins,
bows and general musical merchandise.
His itinerary took him ito Markneukirchen,
Germany; Mirecourt and Paris, France; as well
as Vienna, Austria, for the purchase of old
violins, while he visited Schilbach and Kling-
enthal, Germany, for the selection of general
musical merchandise and Rotterdam, Holland,
for gut strings. Mr. Lewis also stopped over at
Zurich, Lausanne and Geneva, Switzerland, and
at the latter place visited the European Exhibi-
tion of Musical Instrument Manufacturers &
Makers.
"In the selection of violins I found a marked
improvement in the quality of the instruments
for approximately the same price consideration,"
said Mr. Lewis. "We have added about twenty
new numbers in addition to an increase in the
stock of our regular lines which we feature in
our catalog. These instruments are not only
made better, but the wood and finish is superior
to former instruments of the same type. It
seems that there is a scarcity of ebony and it is
necessary to pay very high prices for limited
quantities of this wood.
"We are also adding a new line of gut strings
which will be announced in the very near future.
These strings are used almost exclusively by
the best dealers and players abroad, and while
of unusual high quality, they can be secured at
a nominal price."
Becker Summers in Wisconsin
CHICAGO, I I I . , May 28.—Carl Becker, well-known
violin maker of Wm. Lewis & Son, is leaving for
a three months' visit to his Summer place at
Pickerel Lake, Wis., 300 miles from Chicago,
where the Becker violins are made. Each year
Mr. Becker goes up to the wilds of Wisconsin
and brings back in the Fall a representative
selection of these well-known instruments. Mr.
Becker explains that, while he combines a little
pleasure with business in taking advantage of
the wonderful fishing in the many lakes that are
located in that section, he can accomplish a
great deal in assembling the violins during the
Summer months.
J. J. Kleese Is Married
CHICAGO, I I I . , May 28.—James J. Kleese, local
representative of the Chicago Musical Instru-
ment Co., was married to Evelyn Therese
Hodka, of Redwing, Minn., on Saturday eve-
ning, May 21.
Consult the Universal Want Directory of
The Review.
LYNBROOK NU-ART BANJOS
O ' NAZARETH, PA
(Registered United Stales Patent Ollicc)
The Most Marvelous Toned Banjos on the Market
O
Ctmtitif
MARTIN Mandolins, Ulviilt'U>. Tiples
DRUMS, TAMBOURINES, CYMBALS, UKULELE BANJOS
40 Melrose Street
Brooklyn,
IV. Y.
ALBERT HOUDLETT & SONS, Inc.
E s l . i h l i s l i . i l 1SC.5
Musical Merchandise Feature Section Once-a-Month
G'
a
NAZARETH,PA '
OLIVER DITSON CQ
BOSTON, AtASg
Appears in the Second Issue of the Month
l i v e Merchandising Articles
Retail Selling Ideas
New Profit Makers
Pictorial News
Page of Trade Humor
News of the Dealers
Get the habit. Read regularly the Monthly
Musical Merchandise Section of The Review
Watch for the Next Issue!
Importers mn4 Jefebers ef
MUSICAL
MERCHANDISE
Attractive Specialties
Modern S e r v i c e
BITABLIHBD 1M4

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