Music Trade Review

Issue: 1927 Vol. 84 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
"Harmonica as an Important Factor in
Musical Education" Issued by M. Hohner
New Book on the Musical Value of This Instrument Contains Wide Variety of Evi-
dence of Work Which It Has Done for Music Advancement
P R O P A G A N D A for the development and
* furtherment of harmonica playing in the
school is advanced by the publicity department
of M. Hohner, Inc., New York, in that inter-
esting pamphlet just published entitled: "The
Harmonica as an Important Factor in Musical
Education."
The pamphlet is prepared in a very readable
style with unique illustrations and high-class
typography throughout. The cover page car-
ries a picture of the famous Philadelphia Har-
monica Band, and the next page is a reproduc-
tion of the central portion of the colored in-
struction chart designed for class teaching.
Sprinkled throughout the book are illustra-
tions of harmonica bands and orchestras in
schools and institutions throughout the country,
a photograph of Abraham Lincoln with his
notable comments on the harmonica, and a pic-
ture of John Philip Sousa leading the Phila-
delphia Harmonica Band.
There are a number of imposing testimonials
to the value of the.harmonica by leaders of the
nation's thought including John Philip Sousa,
Irving Berlin, Peter Dykema, professor of
Musical Education of Columbia University; Cap-
tain Santelmann, leader of the United States
Marine Band; Albert M. Hoxie, Jr., musical di-
rector of the Boy Council of Philadelphia;
Nathaniel Shilkret, musical director of Victor
Talking Machine Co.; C. H. English, director
Bureau of Recreation Board of Education,
Chicago, and Nathaniel Finston, music director
of Publix Theatres.
The Contest
An idea of the type of material presented in
the pamphlet may be obtained from the fol-
lowing:
"That educators throughout the country
realize the education significance and almost un-
limited possibilities of the harmonica as a musi-
cal instrument is proved by the fact that one
school after another is introducing it into its
curriculum. In fact, hundreds of schools now
have their own Harmonica Orchestra, and each
day the number increases.
"The harmonica has truly ascended the ladder
of popularity and it is now held up, and truth-
fully, too, as a decisive factor in the shaping of
the lives of the youth of the land and inculcating
a musical taste and appreciation in young
America which will lead to a proper love of
music. As a moral force, and still further, as a
great social value, the harmonica is doing won-
derful work.
"Practically all children have a love for music
and every boy and girl has a natural yearning
to play the harmonica, for it affords inspiration,
education, recreation, happiness, health and
musical accuracy. The harmonica is the only
instrument of its kind and size that gives per-
fect intonation without musical knowledge or
ability on the part of the performer. Consider
the convenience of its size. What other musical
instrument can one conveniently carry in his
pocket anywhere he might go, always ready for
the production of 'beautiful melody? With the
harmonica, when a boy wants music he simply
takes it from his pocket and plays. He does not
have to tune it. It is already in perfect tune.
He can't make a mistake as to tone because the
tone of each reed is fixed.
"Played at the time of life when his first musi-
cal ideas are being formed, he may have no defi-
nite musical ear, no conception of musical
values, but the harmonica indelibly registers on
his mind tones which are absolutely true.
Ease in Playing
"Then there is the ease with which the girl
and boy can learn to play. A harmonica re-
quires a certain degree of skill before it can be
played well, but any one can acquire it, and in
learning to play it affords genuine pleasure.
There are none of the long arduous hours of
practice as are required in learning to play the
more difficult musical instruments.
"In a day or two the student is adept at run-
ning the scale, which is all he needs to know for
the playing of simple melodies. After that he
can develop his own ability to as high a degree
as he wishes. Regardless of the ability of a
person to "carry a tune" vocally, by playing the
Hohner Harmonica according to directions, he
is able to render any selection accurately, and
in so doing he has the proper tone to the last
vibration.
"The Harmonica affords the simplest means of
providing the fundamentals essential to a
knowledge of music. And so it is that musical
authorities the country over advocate its use in
the elementary study of music.
"The Harmonica may be found in the play-
grounds and recreation centers throughout the
country, providing not alone recreation and
pleasure, but most profitable pastime. The or-
ganization of Harmonica Orchestras in these
places has proven an excellent moral force in
the upbuilding of the community and invariably
proved a constructive factor, this being testified
to by noted authorities.
"Educators in all fields of endeavor have been
quick to sense the potential possibilities of the
Harmonica and have been responsible for bring-
ing it into our system of education, believing
there is no cultural advancement like music and
no musical development can have a permanent
foundation unless it incites an inherent love for
the art and a firmly implanted desire for true
expression. Not alone does the Harmonica pro-
vide music; it gives the child an appealing in-
centive for musical expression; it develops the
child's ear for music and puts him on the proper
paths to a serious interest in the art.
"The Harmonica opens the door of the child's
heart and brain to music and paves the way for
development of interest in the major members
of the musical instrument family. Aside from
all the remarkable attributes of this instrument,
there is one outstanding fact: the Harmonica
is one of the vital necessities in this modern
day when so much thought and attention are
being given to the cause of making America
more musical.
"It may be truly said that the Harmonica is do-
ing more to-day in effecting the musical tran-
sition of Young America than any other me-
dium.
Instructors need not know how to play the
Harmonica themselves. In many of the schools
where some of the best Harmonica Orchestras
form a part of the regular curriculum the pupils
are taught through the use of the piano. Ac-
cordingly, there should be no cause to hesitate
in carrying on the Harmonica activities even
though the instructor is not an apt performer
on the Harmonica.
"Sometimes it is possible to secure the as-
sistance of a good Harmonica player who will
be of value in demonstrating the mechanical
operation and to show how the manipulation of
the hands over the instrument may be employed
to produce tone quality, expression and tech-
nique. Perhaps in your city, if not in
your own school, there can be found some one
who would volunteer his services in this con-
structive work.
Letters of Endorsement
"Numerous letters of endorsement from super-
intendents, principals and educators of the
largest colleges, high schools, public, private
and parochial schools are on record, expressing
their admiration and gratification of the work
that is being accomplished through the use of
the Harmonica in the foundation of their pupils'
musical education. The Harmonica is an in-
strument that embodies every feature of a con-
structive character, and having this reputation,
it is endorsed by the highest authorities in
every field of endeavor. Hohner Harmonicas
are scientifically manufactured so that positive
assurance of the tonal standard, 440-A, is guar-
anteed."
Takes Conn Line
EAST LIVERPOOL, O., May 31.—The Conn line of
band instruments has been installed by Olen
Dawson in the new store of the Dawson Music
Co., 104 West Fifth street, East Liverpool,
Ohio. In recent weeks Mr. Dawson has been
exploiting Conn merchandise in his newspaper
advertising and in effective window trims.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
fiee of charge for men who desire positions.
DRTTSCH
Trade
Mark
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch
6O Broadway
24
Brookr
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 4, 1927
25
The Music Trade Review
graphs, and there is a basement salesroom also
used entirely for piano sales. There is also a
completely equipped repair section and a used
piano department.
The company has the agency for the Knabe
Los Angeles Playground and Recreation Depart-
ment Sponsors New Organization Which piano with the Ampico; the Baldwin with the
Welte-Mignon (Licensee); J. & C. Fischer
Gives Its First Concert
with Ampico; and the Packard, Pease and Gul-
Los ANGELES, CAL., May 30.—Under sponsorship bransen pianos. It also carries the Sonora line
of the Los Angeles Playground and Recreation of radios and phonographs.
Department, a unique civic musical organiza-
In band instruments and small musical goods
tion, the Los Angeles Reed and Brass Sym- it handles the Lyon & Healy line exclusively
phony Society, now numbering over forty musi- and does an extensive and growing trade in
cians, most of them well known as members of this part of the country, for though Reno has
other orchestras or clubs, and soon to have an only a population of about 16,000, its inhabitants
ensemble of one hundred, was recently organ- are proud in referring to Rerto as the "biggest
ized.
little city in the world." It is the trade center
This society, unusual in so far as the instru- of an area of over 50,000 square miles with an
mentation is concerned, is the result of the co- estimated population of 100,000 people, which
operative endeavor of Supervisor Glenn M. is very rich in natural resources and wealth-
Tindall, of the music division of the municipal producing possibilities.
Playground and Recreation Department, and
Director D. C. Cianfoni. At the first informal
concert the total of instruments included two
flutes, one piccolo, twelve clarinets, alto saxo-
PHILADELPHIA, PA., May 28.—When the Cham-
phone, baritone saxophone, three oboes, three ber of Commerce of Pennsylvania State meets
bassoons, bass clarinet, four trumpets, three at the Bellevue-Stratford Hotel, on May 30, for
horns, four trombones, baritone, two tubas, two the purpose of laying before the members the
string bases, tympani and drum.
recently passed Arbitration Law, the new legal
Before a large audience of appreciative music enactment which permits of arbitration between
lovers, in one of the municipal community club litigants in commerce and industry, the music
houses, a program was given including "Magic trade will be represented by David Jacobs, head
Flute overture (Mozart); "Hungarian Dances of the Knabe Warerooms and chairman of
Nos. 5 and 6" (Brahms); "Unfinished Sym- the Legislative Committee of the Pennsylvania
phony," first' movement (Schubert); "Ase's State Music Merchants Association. The Arbi-
Death" from "Peer Gynt" suite (Grieg), and tration Law permits of the arbitration of all
"Marche Slav" (Tschaikowsky) by the reed sec- disputes in commercial and industrial procedure
tion.
and dispenses with the necessity of taking the
The society is founded with an ambition to matters to the courts. However, the litigants are
develop the standards of musical apprecia- open to an appeal to higher courts in event of
tion in the community in connection with reed dissatisfaction with the findings of the Arbitra-
and brass instruments. It is believed, from its tion Commission. This Arbitration Law has
first reception, that it will find a recognized been legalized in New York, Massachusetts,
Maryland and other States. The arbitrators
place in the musical life of Los Angeles.
Bands and orchestras are featured in the are appointed by the Governor and Chamber
music activities of the playground commission of Commerce and their decision is binding
as affording not only the opportunity for the
development of individual talent and desire, but
providing a musical menu for large groups of
listeners, either in ensemble gatherings at pub-
lic centers or by means of radio broadcasting.
Good profits and continual "Repeat"
Sales in handling LEWIS SPECIAL-
As rapidly as is consistent the band groups
TIES.
We are manufacturers (and/or) dis-
are being increased with the hope that even-
tributing jobbers for "RAO" (patent-
tually every section of this city with the greatest
ed)
Aluminurn-wound-on
Steel
Strings; "Joachim" tested gut and
area of any in the world may have its own band
wound strings; "Lemeir" Shoulder
integral. With such development there need be
Pads; "Wondertone" steel, gut and
wound strings; "Tricolore" gut and
no one in the city who may not receive, as a
wound strings; "Magic" Special steel
violin E strings; "Ficker" and
public gift, frequent music inspiration.
Amateur Reed and Brass
. Society Is Founded
although permitting of appeal. The move for
arbitration is spreading rapidly.
Consult the Universal Want Directory of
The Review.
oltoris
Electric
Slipperiest
Combination Eve.r
Made by Hand of Man
For Commercial Arbitration
DEALERS OBTAIN
QUICK TURNOVER
Nevada Music Co.
Opens New Warerooms
Firm Operates General Music Store With Am-
pico in the Knabe as Leader in Its Piano
Line
RENO, NEV., May 28.—The new store of the
Nevada Music Co., in the Arcade of the Medico-
Dental Building, is one of the show places of
the city. The walls are finished in pale terra-
cotta, overlaid with gold relief. The lower
floor is devoted to pianos and reproducing
pianos, the mezzanine floor to small musical
goods, band instruments, radios and phono-
207 So. Wabash Avenue
MULLER & KAPLAN
154 East 86th St., N. Y.
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
The Quality Supreme
GEIB & SCHAEFER CO.
Est. 1899
1751-9 N. Central Park Ave.
Chicago, III.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
j6j CHURCH ST., ELKHORN, WIS.
Chicago, III.
Mfg. by
Ji y
J
Mmnufuctuwtn of Holtm'i—America'! Greatest Band Imtnmenu
Win. B. Lewis 6c Son
for musical instrument*
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
,
FRANK HOLTON & CO.
Specialists in Violins, Strings, Accessories
MUSICAL INSTRUMENT
and SPECIALTY CASES
e lle
"Orer 300,000 Bottla Sold Yearly"
"Lewis" Artists Violins; "Prell,"
"Sartory" and other fine Bows.
A carefully graded line of violins
and all accessories for the "profes-
sional" trade.
We give "Quality and Service" and
never argue on adjustments.
Catalog and full information on re-
quest. "Lewis" Strings are known
throughout the country.
Gold Medal Strings
B#
HpUon oil has more than a quarter century of outstanding
success in its favor and is more popular with musicians to-
day than ever before.
A staple all-year-round article in constant demand.
Sanitary and dean. N o . 1 for Trombone* and Saxophones.
Holton Clarke for valves. N o . 3 for Clarinets. Retails at
£.25 a bottle. Write for information on our terms to dealers.
The Holton Agency Franchise becomes more valuable each
year. Write about it.
WAVERLY PRODUCTS
We make a complete line of accessories
(or fretted instruments. Demand Wav-
erly accessories on your instruments.
Waverly Musical Products Co.
71 Tenth St.
Long Island City, N. Y.
New —Mr.
Dealer!
LOAR'S ORCHESTRAL
TENOR BANJO METHOD
A complete musical education for the Tenor-Banjo
student and enthusiast in four volumes, including
a course of practical harmony used and recom-
mended by the leading schools in America.
Price (each volume) -
$1.00 Net
Now Ready. Also four new Tenor Banjo folies.
NICOMEDE MUSIC CO., Altoona, Pa.

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