Classic Mode

Music Trade Review

Issue: 1927 Vol. 84 N. 23

Page 15 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Texas Association
Completes Full Organization
Meeting in Dallas L. H. Walter Is Elected President, J. S. Aldredge, C. C.
Lang, Vice-Presidents; T. E. Leach, Secretary; and Edward Sanger, Treas-
urer—Piano Playing Contest to Be Held in Northern Part of the State
ALLAS, TEXAS., May 27.—Music mer-
chants from all sections of Texas met here
this week at the call of Robert N. Watkin,
of the Will A. Watkin Co., Dallas, on sugges-
tions of E. H. Uhl, of Los Angeles, president
of the National Association of Music Merchants,
and perfected the organization of the Texas
Association of Music Merchants.
L. H. Walter, of Hillsboro, was elected presi-
dent of the organization for a term of six
months. The other officers named at the meet-
ing are James S. Aldredge, of Fort Worth, first
vice-president; C. C. Lang, of Dallas, second
vice-president; T. E. Leach, of Waco, secretary,
and Edward Sanger, of Dallas, treasurer. J. T.
Couch, of McKinney, J. H. Adams, of Waco,
and Brooks Mays, of Dallas, compose the board
of directors.
It was announced another meeting of the or-
ganization will be held in Dallas in October,
during the State Fair of Texas, at which time
officers and directors for the association for
the next year will be named.
The Texas Association of Music Merchants
starts out with a membership of more than
seventy-five and between now and the meeting
in October the association expects to increase
the membership to 150. Already the organiza-
tion is actively engaged in securing new mem-
bers. It is announced a large number of the
music merchants of Houston, San Antonio, Gal-
veston, Beaumont, Orange, Port Arthur,
Wichita Falls, Corpus Christi, El Paso, Amarillo
and other places have notified those connected
with the organization of the dealers that they
will be active members before the next regu-
lar meeting. Music merchants from Oklahoma,
Louisiana, New Mexico and Arizona have sent
in reports that they would like to be in the asso-
ciation. This may lead to the calling of a con-
ference of the music merchants from the five
States mentioned with a view to organizing a
music merchants' association of the Southwest.
It is understood President Uhl, of the National
Association, would like to see such organiza-
tion in existence as well as State bodies.
Officers of the Texas Association announced
its activities would be along the lines and
policies of the National organization and that it
will co-operate with the National body in plans
for spreading the gospel of the need of music
in all the schools and homes of the country.
The Texas association is actively engaged right
now in the matter of sending a large delegation
to the Chicago convention. It is announced the
music merchants of Texas and Oklahoma and
D
Louisiana will leave Dallas in special cars for
the convention and hope to fill two special Pull-
mans.
Another matter which the new organization
is promoting now with a degree of success is a
north Texas piano tournament, in which prizes
of $10,000 to $15,000 will be offered. This tour-
The president of the National Association
stressed the part that music plays in cultivating
the finer sensibilities of children. He declared
the music merchants could and should make
music a part of the curriculum of every school
room in the country and that the easiest way to
do that would be to go at it from an organiza-
Some of the Merchants at the Dallas Meeting
Left to right, front row: Robert N. Watkin, Dallas; L. H. Walter, Hillsboro; Ed. H. Uhl, Los Angeles; Will
A. Watkin, Dallas; Robert P. Scott, Dallas; F. G. Whea tley. McKinney. Back row, left to right: T. E. Leach,
Waco; J. B. Graham, Waxahachie; C. C. Lang, D alias; W. H. Humphries; Paul Holcombe, McKinney
nament will consist of contests in the various
towns and cities in north Texas and a final con-
test in the big auditorium in Dallas. Entrants
in the contest will be narrowed down through
elimination recitals in their own towns and
cities and the winners from each city or town
sent to Dallas to compete in the final contest.
The music merchants in various towns in the
section involved are reported heartily in favor
of the move. They will contribute the prize
money to be distributed among the winners.
The principal address at the convention this
week was made by President Uhl, of the Na-
tional Association. Mr. Uhl stressed the need
of more music in the schools and homes. He
said a more general understanding of music and
more music in homes, schools and everywhere
else would result in reducing crime and de-
clared statistics reveal the fact that the majority
of the inmates of penal institutions in the United
States can not play any kind of musical instru-
ment. He pointed out that musicians are among
the most law-abiding citizens in any community,
or any country.
tion standpoint rather than individuals. He said
the schools should allow proper credits for
music.
He urged the new association to make every
effort to have music included in the course of
study in their schools, and if they failed on the
next year. His admonition was to keep ham-
first occasion to go back harder than ever the
mering away at the matter until the school
boards see it in the right light. "Get the
people, the young people, interested in music,
get them to playing it, loving it and listening to
it, and you will see less crime waves, fewer
electrocutions and happier homes in the future,"
he said.
There was a round-table discussion of music
merchants' problems following the address of
Mr. Uhl. The solution of all those problems lies
in interesting the people in more music, it was
decided. To that end the members of the new
association will dedicate its future efforts.
The new association did not discuss selling
campaigns at the first meeting nor other mer-
chandising problems.
oldest
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15

Page 16 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
16
JUNE 4, 1927
is gaining ground rapidly, and this, of course, is
encouraging. General business conditions are
good, the people have money to spend, and all
we need is a few bright days, to put them in a
'spending' state of mind."
A recent visitor at the Gross establishment
Straight Piano, Especially, Shows Advance in Demand—Small Grands in Period Models
was C. J,. Cunningham, general representative of
Moving Well—Ellington Piano in the Schools
the American Piano Co. "Business is looking
up in the piano trade all along the line," he
/CINCINNATI, May 31.—Heads of Cincinnati can be depended on," he explained. "As things stated. "The demand for the straight piano is
^^ piano houses state that while the past now are, business must be developed on the showing a wonderful growth. This is shown by
month did not come up to expectations, due to outside by hard and persistent work."
the fact that since the first of the year in our
bad weather principally, the volume of sales was
W. J. Purnell, of the wholesale department Rochester division the production of period
better than fair and showed an increase over the of the Starr Piano Co., who has just returned models of small grands has increased more than
previous month. It is said by some that the from an extended trip over his territory, re- 65 per cent. Buyers are asking for pure,
straight piano bids fair to become a real seller, ported that while he did not find the market accurate period models more and more, and
it now being about fifty-fifty between it and improved as much as he hoped, the business these are rapidly becoming the market feature.
the player. Small grands in period models are pendulum is swinging upward and the demand
"With us the demand for straight pianos and
moving particularly well, as many of these are is gradually getting better. G. E. Hunt, of the players has become about a fifty-fifty proposi-
being bought as gifts to June brides and girl retail department, stated that an increased num- tion," explained Phillip Wyman, of the Baldwin
graduates.
ber of prospects are developing, especially for Piano Co. Mr. Wyman has just brought out a
At the downtown store of the Otto Grau straight pianos, and regards the June outlook fine new series of advertisements for the use of
Piano Co. it was reported that business began as good.
dealers, one of which calls attention to the fact
to grow livelier the last week of May and it is
"We have not been in our new location long that millions of radio fans nightly listen in and
thought that June sales will reach a good level. enough to tell the effect of the move with cer- "recognize in the Baldwin a finer tone and
The same condition was reported at the com- tainty, but so far we are very well pleased with resonance." A fine piece of literature just
pany's Norwood store, which is in charge of our new location," said C. H. DeVine, head of brought out announces the new Hamilton Piano,
George Grad and Walter Grau. Mr. Grad is now the C. H. DeVine Piano Co., which now occu- Model 230, in Louis XVI design.
serving on the grand jury, and for that reason, pies the second floor of the Starr Piano Co. Another fine piece of Baldwin literature, pre-
to his great disappointment, he cannot partici- building. "While business is not what one would pared for use at the Chicago Convention, is en-
pate in the Norwood Business Men's Spring call 'rushing,' it is showing a marked tendency titled "First Showing of New Models," eight of
Festival, commencing June 6.
to improve."
which are shown by handsome illustrations.
"We have made a gain in the past month, and Under the heading, "Baldwin Manufacturing
"Things are a little better than they were,"
said Frank Graul, of the William R. Graul Piano we see nothing of a discouraging nature in the Facts," it explains that the House of Baldwin
Co. "The increasing demand for the straight business situation," commented Walter Canfield, was founded sixty-five years ago, that it has a
piano is a very encouraging feature, as I see it. head of the Canfield Piano Co. "There is no factory space of nearly sixteen acres, that it has
We look for a good volume of sales through the denying the fact that it is hard to sell goods at eight buildings in Cincinnati and eight in Chi-
next few weeks, and then, of course, there will this time, but business can be had if it is gone cago Heights, that the average number of em-
be the usual Summer lull, with greater sales re- after in the right way. It is an 'outside market,' ployes is 1,800, and that annually the manufac-
and that means that you have to get out and turing capacity is 26,000 uprights and 5,000
sistance."
t
At the Brunswick Shop,.which recently added hustle."
grands, or 31,000 pianos in all. The Baldwin
a line of pianos, it was stated by Louis H.
"Business is not as lively as I expected it to Piano Co. announces that 682 music schools,
Ahaus, the proprietor, that the small grands in be at this time, but the prospects for June seem colleges and institutions are now using the
period models are moving especially well. "But good," said George P. Gross, head of the com- Ellington piano, a gain of 160 over last year,
the market is not at the stage where inside sales pany that bears his name. "The straight piano when 522 were used in these places.
Piano Sales Volume in Cincinnati
Shows Advance Over Previous Month
BJUR BROS. CO.
GORDON PIANO CO.
Est. 1845
Manufacturers of
GORDON & SON PIANOS AND PLAYER PIANOS
Whitlock & Legget Aves.
New York
Est. 1887
PIANOS AND PLAYER PIANOS OF QUALITY
705-717 Whltlock Ave.
New York
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Becker Bros.
Factory and
Warerooms:
767-769
KURTZMANN
PIANOS
f Grade Pianos and Player-Pianos
NEW YORK
Win Friends for the Dealer
Makers since 1891
Grand and Upright Pianos
Player and Reproducing Pianos
High Quality—Greatest Value
in the market today
WILL T. BRINKERHOFF, Vice-President
C. KURTZMANN & CO.
FACTORY
526-536 Niagara St., Buffalo, N. Y.
Executive Offices:
228-230 So. Wabash Ave., Chicago
Factory: 3859 So. Ashland Ave.
Pianos and Player-Pianos
of Superior Quality
Moderately Priced and Easy to Sell
Grands
Uprights
Player-Pianos
KRAKAUER BROS., Cypress Avenne, 136tb and 137th Streets
NEW YORK
Don't fail to invmtimatm
402.410 Went 14th St.
New York
More Cunningham pianos are found in Philadelphia homes than
any other and you can accomplish the same results in your
city.
Ask for our plan of selling Cunningham pianos.

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